What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
It was, perhaps, a matter of time before BYD joined the seven-seat SUV brigade. In fact, the real surprise is that it has taken the Chinese brand as long as it has to begin mining the rich vein of Aussie car buyers looking for a full-sized SUV with the ability to seat a bigger family across three rows. But here it is, finally, anyway, the Sealion 8.
Interestingly, BYD hasn’t started its quest for seven-seat dominance by offering a traditional hybrid driveline. Instead, it’s gone straight for the throat with a pair of plug-in hybrid drivelines, both offering their own distinct take on the concept.
The first is a front-drive variant of the Sealion 8. With a single electric motor and a useful range, it stands as the sensible choice. But for those who want more performance, there’s the almost comically-fast all-wheel drive version with a pair of electric motors and monstrous acceleration. Interestingly, there doesn’t seem to be much in the middle, but the brand’s typically sharp pricing means there’s not a huge price-gap to negotiate in any case.
Of course, this is a pretty crowded marketplace right now, and standing out is the key to success. Whether that’s through value-for-money, performance, practicality or just shock value is open to debate, but it remains that BYD is launching the Sealion 8 into seriously competitive seas.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
Very good… but far from great.
There’s quite a bit to like here. There’s plenty of equipment, and lots of choice in price, trim level and mechanical complexity.
The driving dynamics are fine if you’re not looking for anything sporty although the performance offered by the dual-motor variants must be considered excessive, even if it’s pretty exciting the first time.
Perhaps what’s missing from the Sealion 8 experience is anything that stamps the car as something special within its hotly-contested market segment. Which is another way of saying it offers up the same limitations, most notably in the third row accommodation and access.
You only need to drive a one-box people mover and utilise the rearmost seat, to understand that the two-box SUV, while a pretty marketable thing, is compromised once the passenger count exceeds five. Nothing new there, but nothing new in the BYD, either, to change that narrative.
At which point, the front-wheel drive variant emerges as the most pragmatic choice and probably the one that meets all the important family tasks headed its way for the smallest outlay.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.
The Sportback version is slightly lower at 1619mm.
You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.
For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.
The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.
Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing.
And there are even fewer changes inside.
BYD has done its best to give the Sealion 8 its own character and vibe. In fact, it’s a pretty smart looking thing - although still very much a two-box wagon concept - and that’s no given when you consider how much some big SUVs can start to look like large blobs of nothing when you look closely.
There’s the usual Darth Vader stuff at the front, but in profile, the diagonal vent across the front door makes a bit of a statement. The 'plaited' motif of the tail-lights might be stretching things a bit, though.
Inside, the modern board-room feel is invoked by the angular lines and high-tech look and feel of the large info-screens. The panoramic sunroof of the Premium grade also helps brighten up an otherwise pretty dark space.
More than merely good enough.
Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.
You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.
While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.
Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.
There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual Cockpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.
While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.
Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.
The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.
Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.
You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.
About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.
Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.
Audi interior and packaging expertise strikes again.
BYD has made sure all three rows of the Sealion 8 are fit for purpose while attempting to make the rearmost row (traditionally the trickiest to get right) less of a downmarket place to be. With that in mind, both rear rows get air vents and climate-control adjustment for that part of the car. There's also a pair of USB-C charge ports in the second row and a single USB-C and USB-A port in the third row. The third row also has cupholders bult into the wheel arch on each side.
With the third row in place, there’s a decent amount of luggage space (270 litres) largely thanks to the Sealion’s five-metre overall length. There’s no spare tyre, but a puncture repair kit lives under the floor (as does the removable cargo blind) and the rearmost luggage space also incorporates a 12-volt socket and luggage hooks.
A pair of pull-tabs drop the headrests and then the entire split third row in a single movement, at which point you suddenly have a five-seater with a huge, 960 litres of luggage space. And if you need to cart gear over people, the second row also folds flat to open up 1960 litres of space.
Up front, the feeling of spaciousness is amplified due to the low scuttle height and what the aviation industry calls the glass cockpit (no analogue dials or gauges at all). The 15.6-inch central info-screen runs the usual apps and control displays but, thankfully, the climate control touch-controls are tethered to the bottom of the screen, so they’re always visible regardless of what else is going on.
The 10.2-inch driver’s display adds a head-up function in Premium trim and displays the usual array of information required to operate the vehicle. But even better is the steering wheel which features a thick, well-padded rim that looks and feels pretty luxe. It also houses the usual buttons for stereo, phone and cruise-control functions.
A really nice touch is the addition of an extra set of tilt controls on the inside of the passenger’s front seat, allowing the driver to control that seat to allow people in or out without leaving their own seat. Nice one.
It is, of course, the centre row of seats that will make or break a car like this for many families. Even though many clans will not use the rearmost seat much of the time, the central row will get a huge workout. So it’s nice to see that leg, foot and headroom are all sufficient for even growing teenagers. Again, the car’s overall length appears to be the key, but it’s also worth noting the centre row seat is comfy and supportive. The outboard positions in the second row also feature heating and ventilation functions.
The third row, however, follows SUV tradition by being strictly for smaller kids. Access past those huge wheel arches is tight, and once you’re in, there’s a combination of dark trim and tiny windows to limit joy.
While it won’t matter to many buyers, the front-drive Sealion 8 is rated to tow 1800kg with a braked trailer, and up to two tonnes in the all-wheel drive version. But there’s no spare tyre fitted, and roadside flats need to be addressed by the included tyre repair kit.
First thing’s first. The Q8 e-tron has very little in common with the existing Q8 petrol, diesel and SQ8 high-performance models.
These, along with the larger Q7, have internal combustion engines.
However, keep in mind all leverage variations of the same 'MLB Evo' architecture that first saw the light of day all the way back in 2015. So, no spring chickens here.
But as it currently also serves Bentley, Lamborghini and Porsche SUVs, we’re talking about a classy set of components, anyway. Plus, the pre-facelift model was only rolled out on the world market in 2019.
For now, only a single variant is here, known as the Q8 e-tron 55, meaning the previous, smaller-battery 50 and flagship SQ8 aren’t here yet. That will happen sometime during 2024.
As before, there’s the choice of a traditional SUV wagon or more-popular BMW X6-style Sportback SUV coupe.
Prices start at $153,900 (all prices are before on-road costs) for the former and $165,900 for the latter, and that’s a jump of nearly $8K and $9K respectively over their old e-tron-as-a-noun-rather-than-an-adjective predecessors.
At least the Q8 e-tron is well equipped.
On the safety front, you’ll find about 40 driver assistance systems, backed up by a plethora of cameras, radar sensors and ultrasonic sensors to help keep the SUV as secure as possible.
These include a 360-degree camera system, adaptive cruise control, lane-support systems, rear cross-traffic assist and Autonomous Emergency Braking (AEB).
More on safety further down below.
All models also include adaptive air suspension with a variable ride height range of 76mm, a drive-mode selector that switches between normal and sport settings, LED headlights with auto high beams, keyless entry/start, front and rear climate control, heated and powered front seats and adjustable regenerative braking paddles on the steering wheel.
There's also a head-up display, three digital screens including electronic instrumentation and a central touchscreen with haptic feedback, satellite navigation, Android Auto, wireless Apple CarPlay, digital radio, wireless smartphone charging, four USB-C ports, an electric tailgate with gesture control, roof rails and 20-inch alloy wheels – with a space-saver spare wheel to boot.
Plus, an undisclosed number of Launch Edition SUVs from $165,900 are also available, adding Audi’s S line exterior styling touches, 21-inch wheels, sports front seats, a racier steering wheel, electric steering column adjustment and more.
Note that the base Q8 e-tron 55 does not include leather upholstery (it’s synthetic material instead) or a sunroof as standard.
Pricing and spec, then, are generally in-line with the luxury Euro EV SUV competition, which is to say, a bit on the exxy side.
Let’s check out the changes.
BYD will offer the Sealion 8 in three trim levels, starting with the front-drive Dynamic at $56,990, before on-road costs, then moving to a pair of all-wheel-drive variants, the first with the same Dynamic trim level at $63,990 and the range-topping Premium AWD at $70,990.
The Dynamic trim level on both the front-wheel drive and the all-wheel drive variant gets you three-zone climate-control, air vents in both rear rows, full connectivity including wireless Apple CarPlay and Android Auto. There’s also wireless phone charging. The Dynamic specification also takes on 20-inch alloy wheels and there’s full LED lighting as standard.
Pony up for the Premium trim and you make the switch to 21-inch alloys, a 21-speaker sound system and even a massage function for the first two rows of seats. The Premium also includes a head-up display for the driver.
Not as easy to quantify is the level of plush inside the cabin. There are lots of soft-touch surfaces and the whole interior design looks pretty fresh and modern and well put together. But more than that, there’s a bit of design flair that makes the BYD feel perhaps a bit more expensive than it really is. That’s not an easy thing to pull off. But it seems to work here, even in the entry-level Dynamic trim.
Against the competition, the Sealion 8 can't match the similarly specified Chery Tiggo 8 on price, even though on performance and EV range, the Tiggo 8 and the entry-level Sealion 8 are quite similar. The more expensive Sealion 8 Premium, meanwhile, lines up pretty neatly on price with the Kia Sorento S PHEV. But that vehicle can't get close to the epic straight-line performance of the BYD.
Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.
Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.
In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.
That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.
Other updates include more direct steering, stiffer front suspension and retuned chassis controls.
Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.
BYD has managed to keep a lid on the price of the entry-level version of the Sealion 8, by specifying it with front-wheel drive rather than the all-wheel drive of the other two variants. It still gets the same driveline beyond the lack of a driven rear axle, although battery capacity is the other difference.
As such, you’re looking at a 1.5-litre petrol engine (kind of the default powerplant for Chinese SUVs right now) with a turbocharger. With the 19kWh battery chiming in to power the electric motor, the driveline can achieve outputs of 205kW and 315Nm.
In the case of the AWD variants, the larger 35.6kWh battery and extra electric motor ups the potential outputs to 359kW and 675Nm which is a huge jump any way you look at it and gives the Sealion 8 a huge bandwidth when it comes to matching buyer performance aspirations.
All the variants have the potential for a claimed electric-only range of greater than 100km if owners use the plug-in facility to charge either at home or at work. For the AWD variants, the larger battery stretches the EV range to a claimed 152km. On longer journeys or whenever the battery has reached about 25 per cent capacity, the Sealion 8 acts just as any other hybrid with regenerative braking and electric assistance to aid performance.
In suspension terms, the BYD is pretty conventional but if you do pay the extra for the Premium variant, you’ll gain adaptive dampers.
The good news is that the lithium-ion battery pack size rises from 95kWh to 114kWh, and is accompanied by faster DC charging capability, due to a jump from 150kW to 170kW.
While far from the class best, this cuts down charging times by a considerable margin.
The claimed driving range is 454km, while average consumption is a disappointing 25.6kWh/100km. The Q8 e-tron’s trip computer during our run in it recorded a mid-to-high 20s readout, by the way.
BYD claims a range of more than 1000km for both variants of the Sealion 8, provided you start with a fully charged battery and a full 60-litre fuel tank.
The BYD can also make use of commercial fast-chargers and, when using the maximum 40kW on the FWD version and the 74kW possible for the AWD variant, the charging times from 30 to 80 per cent are both under 20 minutes. The Sealion 8 can also charge at 11kW on an AC socket and the vehicle also offers V2L (Vehicle to Load) capability, meaning it can power on-site work tools, camping gear or even your house at night.
Provided the EV battery is kept at 25 per cent capacity or above, BYD claims a 1.0-litre per 100km fuel consumption figure for the car based on the laboratory test. In the real world, the results will vary enormously depending on where you drive and how the car is used. Deplete the battery and continue to drive at highway speeds, and your actual fuel consumption might easily increase to many times that 1.0-litre claimed figure.
For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.
So, how has the Q8 e-tron advanced over its predecessor?
Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.
To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.
Watch that, though. You could get a speeding fine more easily than you expect!
Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.
Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.
So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.
That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.
Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.
Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.
Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.
There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.
Push a bit harder, though, and some cracks show up.
The first thing you’re going to do in a Sealion 8 is wonder where the gearshift is. It’s a column-shift, but it's not only located where a traditional indicator stalk would be, it looks very much like one, too.
This promises two things. One, you’ll spend a few seconds finding it and two, you’ll try to turn the indicators on with it at least once every drive. (The real indicators are on the other side of the steering column.)
Another note to those test driving a Sealion 8. Sample the front-drive version first. (I’ll get to why in a minute.) When you do, you’ll soon figure out this is a driveline that prioritises electric running. That is, the petrol motor barely ever actually drives the wheels (only at full throttle and higher speeds). Any other time, if the petrol engine is running, it’s to charge the battery that keeps the electric motor purring away. This is how efficiency is defined by BYD.
You’ll also find that the Sealion’s acceleration is purposeful in that electric-motor way, but hardly startling. And when you do smash the throttle and force the petrol engine to drive the axle, you’ll notice that this takes a fair time to play out, and that when everything is grunting as hard as possible, the petrol engine is quite noisy and even a little harsh sounding. Use the driveline sensibly, though, and it’s all smooth and quiet, even if that then means you can hear a little suspension noise creeping into the cabin.
That done, you’re now free to drive the AWD variant. Why wait? Because this thing is seriously off the leash. Bear in mind that 359kW of power is getting on for the thick end of 500 horsepower in the old money, so even though the Sealion 8 is a hefty critter at about 2.5 tonnes, all that power and torque will get it from rest in under five seconds, or thereabouts. The relevance of this to family-car technology is hugely debatable, but it’s one heck of a party trick the first time you try it.
The huge torque also magnifies the Sealion 8’s natural tendency to lift its inside front wheel when accelerating out of a turn. A small tyre squeak can sometimes be heard before the traction control gathers it all together, but even the single-motor variant displays the same trait.
In steering and suspension terms, it’s probably fair to say the Sealion 8 doesn’t unlock any new depths of talent. The ride is pretty comfy but at the expense of body control and the steering points the wheels but doesn’t convey much else to the driver.
That said, the fact everything seems to be tuned to the same frequency means it all works okay. You don’t have too-fast steering fighting the tyres or too firm suspension upsetting the interior calm. Use it as a family would, and it’s 100 per cent fit for purpose.
Tested way back in 2019 but updated in September, 2023, the e-tron/Q8 e-tron range scored a maximum five-star ANCAP crash-test rating.
There is no shortage of safety equipment – with passive and active, driver-assist-heavy technologies designed to avoid an accident, with full surround-view cameras also providing an extra level of security.
Standard kit includes Audi’s 'Pre-Sense front' and 'Pre-Sense rear', offering AEB, cross-traffic alert and active lane-keep assistance tech, as well as adaptive cruise control with full stop/go, eight airbags (dual front as well as side and curtain airbags for all outboard occupants), hill-descent control, anti-lock brakes, electronic brake-force distribution, brake-assist, electronic stability control, traction control and tyre pressure monitors.
The AEB system can detect pedestrians and cyclists between 10km/h and 85km/h, and even at night, while for other motor vehicles that increases to 250km/h (an upper velocity more relevant for the coming SQ8 e-tron). The active lane warning operations is from 65-250km/h.
Both outboard rear seats feature ISOFIX child-seat latches, along with three top tethers for straps.
Any family car needs to be safe, so BYD has thrown the kitchen sink at the Sealion 8 in terms of its active and passive safety gear. That starts with nine air-bags including full-length curtain side bags and a centre-front airbag to help prevent head clashes.
There’s also a 360-degree camera on all grades, front and rear parking sensors, and the full line-up of current driver-assistance functions including autonomous emergency braking, lane-keeping assistant, rear-cross-traffic alert and assistance, blind-spot monitoring, driver attention monitoring and a tyre-pressure monitoring system.
To that lot, you can add adaptive cruise-control, traffic-sign recognition, adaptive headlights, front and rear collision warning, anti roll-over systems and hill-hold functions. It’s also worth mentioning that the overhead camera system is very, very good with a clear, crisp display and no processing delay.
The driver-attention monitoring seems to behave itself better than some of the over-active systems other makers specify, but the lane-keeping assistance function is still far form perfect. To be fair, it is less aggressive than some such systems and the intervention is more subtle, but the recued aggression seems to be packaged with lower sensitivity. As in, the cameras seem to sometimes miss a critical white line, particularly if its faded or less than freshly painted.
There are also ISOFIX child restraint tether points in both the second and third rows, as well as seat-belt warnings for every position and an electronic child-safety switch for the doors.
The Sealion 8 is yet to be crash tested locally, so no ANCAP star rating is available.
Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.
The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).
Plus, owners also receive six years of complimentary access to Chargefox’s network.
Servicing any hybrid can be a bit more expensive thanks to the presence of two propulsion forms.
In any case, the Sealion 8 requires routine servicing every 12 months or 20,000km.
Warranty is BYD’s normal six-year/150,000km cover, although there’s also eight years and 160,000km of cover for the EV battery.
BYD also claims its 'Blade' battery technology is among the safest in the business, and says the design resists damage (and, therefore, the risk of fire) better than the competition.