What's the difference?
From a few paces back, the Q6 e-tron is easy to mistake for just another Audi.
After all, Audi, perhaps above all its contemporaries, has established such a consistent look and feel for its entire range.
But this is no regular Audi. The brand tells us the Q6 e-tron is the most significant new vehicle it has launched in a decade.
Underneath its familiar visage, Audi is so excited about the Q6 e-tron because it brings with it a ground-up new-vehicle platform, which brings with it some forward leaps when it comes to technology.
But does being new actually make the Q6 e-tron a good car? We went to its Australian media launch to find out.
Numerous commercial van manufacturers are adding battery-electric vehicle (BEV) variants to their model line-ups.
Anecdotal evidence suggests these vehicles are best suited to city and suburban fleet duties, in which they cover short-loop daily driving distances that are comfortably within a manufacturer’s claimed battery range and return to depots each day to be recharged.
However, given that it’s still relatively early days for electric vans, potential buyers are faced with numerous potential deal-breakers compared to conventional internal combustion engine (ICE) equivalents.
These include higher purchase prices, limited driving ranges, longer 'refuelling' times, heavier kerb weights (due to their large batteries) and resulting smaller payload ratings. And they are usually not rated to tow.
However, they can also offer lower operating costs. And they produce zero tailpipe emissions, which according to Mercedes-Benz "creates a powerful marketing tool (for buyers) to demonstrate their commitment to operating sustainably".
We recently trialled M-B’s Vito-based contender in this pioneering LCV market segment, to see how it measures up in Australia’s highly competitive medium-sized (2.5-3.5-tonne GVM) van market.
The Q6 e-tron knocks the luxury SUV formula out of the park, regardless of the fact it’s an electric vehicle. It has a slick, sporty feel, a high level of standard equipment for a premium car and at least on paper it’s a solid EV with plenty of driving range.
But here’s the thing: To me, the Q6 e-tron feels exactly how you would expect it to. It’s the same Audi formula, just upgraded for the electric age and in an era where rivals both old and new are using this once-in-a generation opportunity to truly innovate, there’s something a little disappointing about that.
It’s arguably the best-looking mid-size van on the market, particularly with the optional enhancements fitted to our example. And its longer (km-based) service intervals and capped-price servicing costs offer substantial savings compared to a diesel Vito equivalent.
However, the eVito has a much higher purchase price, smaller payload, shorter driving range, can’t tow a trailer and feels a tad under-powered at low speeds. Plus filling its battery with fresh charge takes much longer than filling a tank with diesel, which may or may not be an issue depending on planned usage.
Therefore, a buyer would need to have not only a sizeable purchasing budget but also very specific and resolute criteria for this vehicle to shine in a commercial role.