Audi Q6 E-Tron vs Denza B8

What's the difference?

From a few paces back, the Q6 e-tron is easy to mistake for just another Audi.

After all, Audi, perhaps above all its contemporaries, has established such a consistent look and feel for its entire range.

But this is no regular Audi. The brand tells us the Q6 e-tron is the most significant new vehicle it has launched in a decade.

Underneath its familiar visage, Audi is so excited about the Q6 e-tron because it brings with it a ground-up new-vehicle platform, which brings with it some forward leaps when it comes to technology.

But does being new actually make the Q6 e-tron a good car? We went to its Australian media launch to find out.

There’s a new name in the luxury upper-large SUV segment and it’s one many buyers will be unfamiliar with. Enter the Denza B8, a brand positioned to BYD much like Genesis is to Hyundai, or Lexus to Toyota.

The flagship B8 6S leans heavily into luxury, space and rugged, squared-off styling, but the big question is whether it does enough to stand out against established heavy hitters like the Toyota LandCruiser 300 Series, Land Rover Defender and Audi Q7.

And then there’s the bigger question - do we actually need an XL SUV with a plug-in hybrid powertrain? More to the point, who exactly is this pitched at?