Audi A4 vs Gac Emzoom

What's the difference?

The Audi A4 allroad 40 TDI quattro S Tronic is a nice-looking wagon that’s fun to drive.

It’s packed with tech, adequately functional for daily life and it’s also capable enough off-road as long as the driving surface is nothing more challenging than well-maintained gravel or dirt tracks in dry weather, and you’re not planning a rough-and-tumble expedition into remote bushland.

As I mentioned earlier, the great thing about adventures is that you can scale them to suit you and your vehicle and the allroad offers a nice stepping-stone for people who’d like to experience the outdoorsy lifestyle, before perhaps diving deeper into it.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The allroad’s overall look is part of a range-wide refresh and it certainly fits in with the line-up’s updated aesthetic.

Because I’m a bloke who spends the bulk of my time in 4WDs – traditionally bulkier vehicles rather than slim city-friendly wagons – I’m not totally enamoured of the Audi’s style, especially in terms of trip-packing practicality. However, I can certainly appreciate the appeal of its quite low, sleek and streamlined appearance, which its tweaked chunkier grille adds some gravitas to. It’s just not my cup o’ tea.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

I’ll answer that question as a politician would – without actually answering the question.

The allroad’s interior looks good and certainly feels open and spacious, although the driver’s seat tends to feel a bit more snug as the dash is angled towards that position.

The new 10.1-inch touchscreen, home for most upfront functions, dominates the dash, in a good way.

The front seats are electrically adjustable with lumbar and driver memory.

There are plenty of places in which to put your everyday bits and pieces (including a decent storage bin/arm-rest), as well as charging points, including two USB ports, for your devices.

Need somewhere to put a cold beverage, mate? There are two cup-holders between driver and front-seat passenger, two in the fold-down centre arm-rest for the back-seat passengers, and bottle holders in all doors.

Back-seat passengers also get air vents, climate control, mesh seat-back pockets and grab handles. 

There is a 495-litre cargo space when the rear seats are in use, but that increases to 1495 litres when those seats – 40:20:40 split folding – are stowed away in the floor.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The Audi A4 all road 40 TDI quattro S Tronic has a 2.0-litre, four-cylinder turbo-diesel engine, producing 140kw at 3800-4200rpm and 400Nm at 1750-3000rpm.

It has a seven-speed S tronic automatic transmission and all wheel drive.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

It has claimed fuel consumption of 5.2L/100km (combined), but we recorded actual fuel consumption on test of 8.4L/100km – driving in soft sand likely negatively impacted that figure.

It has a 61-litre fuel tank.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

For a bloke who spends a lot of time in big, tall and bulky 4WDs, I felt like I was driving a go-kart. It’s that low, but it’s also that much fun – and it’s a very different driving experience to what I’m used to.

The allroad is 4762mm long, 1847mm wide and 1430mm high, and has a listed kerb weight of 1720kg. So relative to the 4WDs I usually steer around, this is light and low slung. It’s more car than SUV, that’s for sure.

Acceleration is rather punchy (the engine and auto are a decent match-up), steering is light but precise, and you can cycle through drive modes (efficiency, comfort, auto etc) to set up vehicle characteristics to suit your driving style and conditions.

The quattro all-wheel drive system helps to keep the allroad planted and composed at all times. 

Ride is on the sharpish side of firm and you do tend to feel every irregularity in the road surface – it is long and low and on low-profile rubber afterall.

The virtual cockpit plus – a 12.3-inch high-resolution colour display – offers a comprehensive read on all things to do with the allroad.

Throw around your superlative of choice – “sporty” and “dynamic” fit this allroad well – but I’m loathe to gush about its on-road performance much more than that because I reckon if any motoring journos are reading this – many of whom spend the lion’s share of their time swanning about in sports cars – they would have already choke-spat out their dirty chai with surprise by now.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

This Audi has a three-year/unlimited km warranty. Service intervals are recommended every 12 months or 15,000 km, whichever comes first.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.