Alpine A110 vs Ferrari 812

What's the difference?

Dieppe. A pretty seaside community on the northern French coast. Established a mere thousand years ago, it's copped a hammering in various conflicts, yet retained its beautiful 'marine promenade', a handy reputation for top-notch scallops, and for the last 50-odd years, one of the world's most respected performance carmakers.

Alpine, the brainchild of one Jean Rédélé - racing driver, motorsport innovator, and automotive entrepreneur - is still located on the southern edge of town.

Never officially imported into Australia, the brand is virtually unknown here to all but committed enthusiasts, with Alpine having an illustrious rally and sportscar racing back-story including victory in the 1973 World Rally Championship, and the 24 Hours of Le Mans in 1978.

Rédélé was always committed to Renault, with the French giant eventually buying his company in 1973, and continuing to produce brilliant, lightweight road and racing Alpines until 1995.

After a close to 20-year hibernation, Renault reanimated the brand in 2012 with the stunning A110-50 concept racing car, and then the two-seat, mid-engine machine you see here, the A110.

It's clearly inspired by the Alpine of the same name that wiped the rallying floor clean in the early 1970s. Question is, does this 21st century version build or bury that car's iconic reputation?

Picturing yourself driving a Ferrari is always a pleasant way to waste a few 'when I win Lotto' moments of your life. 

It’s fair to assume that most people would imagine themselves in a red one, on a sunny, good-hair day with an almost solar-flare smile on their faces. 

The more enthusiastic of us might throw in a race track, like Fiorano, the one pictured here, which surrounds the Ferrari factory at Maranello, and perhaps even specify a famously fabulous model - a 458, a 488, or even an F40.

Imagine the kick in the balls, then, of finally getting to pilot one of these cars and discovering that its badge bears the laziest and most childish name of all - Superfast - and that the public roads you’ll be driving along are covered in snow, ice and a desire to kill you. And it’s snowing, so you can’t see.

It’s a relative kick in the groin, obviously, like being told your Lotto win is only $10 million instead of $15m, but it’s fair to say the prospect of driving the most powerful Ferrari road car ever made (they don’t count La Ferrari, apparently, because it’s a special project) with its mental, 588kW (800hp) V12, was more exciting than the reality.

Memorable, though? Oh yes, as you’d hope a car worth $610,000 would be.