What's the difference?
Volvo’s brand renaissance is a gift that keeps on giving.
The Swede alternative to more mainstream European premium players needs to keep offering something different to survive and has thus far found success in giving buyers design-focused alternatives to the strong performance lineage of its predominantly German rivals.
Like its rivals, though, Volvo is facing a once-in-a-generation conversion from combustion to electrification, and thanks to its Chinese parent company, Geely, it is uniquely positioned to rapidly make the switch.
Despite that, we're only just seeing the brand’s first purely electric model, the XC40 Recharge. Does it have what it takes to edge in front of rivals for the electric era? We took one for a week to find out.
MG has been one of the fastest growing brands in the Australian market in the past five years, carving a spot for itself amongst the best-selling names.
But now it’s about to take on arguably its toughest challenge yet - selling a performance car.
MG’s success until now has been built largely on value, with its affordable MG3 and ZS SUV leading the way. The arrival of the all-new, all-electric MG4 XPower means the brand will try its luck at selling cars based on performance, dynamics and an emotional connection.
It’s not the first electric hot hatch in Australia, that distinction arguably belongs to the Cupra Born. But, MG has achieved much higher sales locally than Cupra, making it the first electric hot hatch from a mainstream brand, and that’s why it has the potential to be a game changer for the market.
If the XPower succeeds it will likely reshape the hot hatch market, which until now has been dominated by long-time players and big-name brands, including the Honda Civic Type R, Hyundai i30 N, Toyota GR Corolla and Volkswagen Golf R.
In such a rapidly evolving electric car space, the XC40 Recharge definitely finds its place. To me, this is a more appealing offering than something like the similarly equipped and priced Mercedes-Benz EQA, with the Recharge feeling particularly coherent for an EV on a combustion platform.
With the healthy range, easy-to-use tech, and impressive performance on offer, I can see how the sums might add up against its less-premium long-range rivals, especially since the price is not so much higher that it might rule it out for first-time adopters.
However, it would be nice to see a trimmed back version in the future with a more efficient 2WD drivetrain and smaller battery option to put price pressure on rivals, particularly the likes of the also design led and much larger Hyundai Ioniq 5. Until then, you can always wait for the similar Polestar 2, which brings much of the same in an interesting package, arriving early in 2022.
The MG4 was a game changing electric car, resetting the price benchmark while also being a very good small car in its own right. But as we discovered when we tested the rest of the range, the MG4 is a car that gets more compelling the cheaper it is. The $38,990 MG4 Excite 51 is arguably the pick of the range given its value equation.
But that’s not to say the MG4 XPower isn’t a good car. It’s a very quick car that will play the role of daily driver and weekend fun machine well. Just not quite as well as its petrol-powered rivals.