What's the difference?
Some VW models, like the Golf, are household names. No doubt about it. But this? Well, it's probably not one of them. Or not yet.
This is the Arteon, the German's brand's flagship passenger vehicle. Put it this way, if VW's tag line is premium for the people, then this is the most premium. And the people? Well, they're the ones who might normally be shopping for a BMW, Mercedes or Audi.
The name, by the way, comes from the the Latin word for art, and it's a nod to the design focus that's been employed here. It comes in a shooting brake, or wagon, body shape, as well as this, the Liftback. And a quick spoiler alert, it looks pretty good, right?
But we'll get to all that. As well as the big question - can it mix it with the premium-brand big boys?
Volvo has been riding a massive wave of success in the Australian new car market, recording (at the time of writing) 20 consecutive months of year-on-year sales growth. An even more impressive achievement given the overall market has been heading in the opposite direction.
Any worm dunker worth their salt will tell you to fish where the fish are, and Volvo has embraced the world's SUV fascination, with the XC40, XC60, and XC90 offering charismatic design and intelligent engineering across three SUV size categories.
But, there's something about Volvo and wagons (and Golden Retrievers). For more than 60 years wagons have been part of the Swedish brand's DNA, and the latest expression is the V90 Cross Country.
In other markets the car is sold in 'civilian' V90 guise. That is, a front-wheel drive only version of the full-size S90 sedan (also not sold here). But we cop the V90 Cross Country, a higher riding, all-wheel drive, five-seater.
Could its more car-like drive characteristics tempt you away from the SUV pack?
The value, driving dynamics and appearance are on point for a premium play here. If you can forgo the badge snobbery attached to the German big three, then you'll find lots to like about Volkswagen's Arteon.
The V90 Cross Country is a carefully considered, hugely practical, and sleek full-size wagon. It has power to shift a family and all that goes with it, along with leading edge safety for maximum protection. The engine could be quieter, the ride smoother, and the warranty longer. But if you're thinking about a premium five-seat SUV, we suggest checking out the passenger car driveability this Volvo offers.
It's really all about the looks here, and while the Shooting Brake is particularly handsome, the regular Arteon looks premium and polished, too.
VW tells us injecting a bit of sportiness was a key aim here, both inside and outside, and that's particularly true of the R-Line model, which rides on bigger 20-inch alloys, compared to the 19s on the Elegance, with their own bespoke design.
The body styling is more aggressive, too, but both trims get lashings of chrome along the body work, and a sleek, swept-back style that looks more premium than overtly sporty.
In the cabin, though, you can see that this is an important car to VW. The touchpoints are almost all soft to the touch, and it's both understated and tech-saturated at the same time, including the swipe-to-adjust function for the stereo and climate, with new touch-sensitive sections added to the centre console and steering wheel.
It feels, dare we say it, premium. Which is likely exactly what VW was going for...
Three people have led Volvo's drive towards its current ultra-cool design look and feel. Thomas Ingenlath is Volvo's long-time chief design officer (and CEO of the brand's performance car subsidiary, Polestar), Robin Page is head of Volvo design, and Maximilian Missoni oversees exterior design.
In a rare case of healthy designer egos not getting in the way of a positive outcome, this trio has developed a classically simple, Scandinavian approach combining echoes of Volvos past, like the large grille, complete with 'Iron Mark' logo, and current signature elements including the dramatic 'Thor's Hammer' LED headlights and lengthy tail-light clusters.
The Cross Country off-roady bit comes courtesy of black wheelarch over-fenders, with the same shade applied to the window glass surrounds, front air vents, side skirts and lower section of the rear bumper.
Inside, the look is cool and sophisticated, with clean form working hand-in-hand with straight-forward function. The colour palette runs from brushed metal highlights, through grey, to black.
Our test vehicle featured three option packages, with two impacting interior presentation. All the details are listed in the price and value section below, but in terms of the cabin, the 'Premium Pack' adds a panoramic glass sunroof, and tinted rear glass, while the 'Luxury Pack' brings ventilated 'Perforated Comfort Seats' trimmed in (partial) nappa leather (the standard trim is nappa leather 'accented'... without the perforations).
The overall feel is composed and serene, with a layered approach to the dash including a mix of soft-touch materials and 'metal mesh' highlight elements.
A 9.0-inch centre touchscreen is portrait oriented with large vertical vents either side, and a 12.3-inch digital driver display sits inside a compact instrument binnacle.
The seats look inviting with raised stitching defining neatly sculpted panels, the curved head restraints another characteristic Volvo touch.
Overall, the V90's design is carefully considered and understated, but far from boring. It's great to look at on the outside, while the interior is as calming as it is efficient.
Interestingly, both body styles share near identical dimensions, with the Arteon stretching 4866mm in length, 1871 in width, and 1442mm in height (or 1447mm for the Shooting Brake).
Those numbers translate to a seriously spacious and practical cabin space, with an acreage of room for backseat riders. Sitting behind my own 175cm driving position, I had heaps of space between my knees and the seat in front, and even with the sloping roofline, plenty of headroom, too.
You'll find two cupholders in a pull-down divider that separates the back seat, and a bottle holder in each the four doors. Backseat riders also get their own air vents with temp controls, as well as USB connections, and phone or tablet pockets on the rear of each front seat.
Up front, the theme of space continues, with storage and cubbies sprinkled throughout the cabin, as well as USB-C connections for your phone or devices.
All that space means a sizeable boot area, too, with the Arteon serving up 563L with the rear seats in place, and 1557L with the back pews folded. The Shooting Brake ups those numbers - thought not any as much as you might think - to 565L and 1632L.
At just over 4.9m long, more than 2.0m wide, and a touch taller than 1.5m the V90 CC is a substantial wagon providing seating for five, ample cargo space, and lots of thoughtful touches to help ease the daily grind.
Those in front enjoy heaps of space as well as a centre console incorporating two cupholders, an oddments tray, two USB ports (one to enable Apple CarPlay/Android Auto connection and one for charging only) and a 12-volt socket, all able to be hidden by an elegant, roll-top cover. A similar, smaller cover rolls over a coin tray near the gearshift.
There's also a decent (cooled) glovebox, generous door bins with room for large bottles, and a small lidded box on the lower dash to the right of the steering wheel.
Switch to the rear and the 'roomy' theme continues. Sitting behind the driver's seat set for my 183cm (6.0ft) position I had plenty of leg and headroom, and the width of the car means three average-sized adults can populate the back seat without resorting to uncomfortable contortion.
A centre flip-down armrest houses a pair of pop-put cupholders, an oddments tray and a lidded storage box. But the modest door bins are too narrow for normal size bottles. On the upside, though, parents of small children everywhere will welcome the standard perforated pull-up blinds for each rear door window.
There are also netted map pockets on the back of the front seats, plus adjustable air vents at the back of the centre console and supplementary vents in the B-pillars. Our car's Versatility Pack option added a three-pin 220-volt power outlet at the base of the tunnel console, too.
Then, there's the business end, with the V90 coughing up 560 litres of boot space with the rear seats upright. More than enough to swallow our three-piece hard suitcase set (35, 68 and 105 litres) or the jumbo-size CarsGuide pram, or various combinations of the two.
With the second row 60/40 split-folding rear seat (with through port) down that grows to a substantial 913 litres. And that's measured to top of seat height. If you're loading up to the headlining those numbers stretch out to 723L/1526L.
Plus, there's a 12-volt outlet, bright lighting, a stretchy retaining strap on the right-hand wall, strategically placed shopping bag hooks and tie-down anchors at each corner of the floor.
The Versatility Pack option also adds a 'grocery bag holder' which is a piece of pure Nordic genius. It's essentially a flip-up board that pops out from the cargo floor with two bag hooks at the top and pair of elasticised retaining straps across its width. For small shopping loads it keeps things secure without the need to bring in a full cargo retaining net.
And to make lowering the rear seat and opening up that extra volume easier, the Versatility Pack also brings a pair of power control buttons for rear seat folding located near the rear door.
The space-saver spare is located under the floor, and if you're hitching things to the back, maximum tow weight for a braked trailer is 2500kg and 750kg unbraked.
Icing on the practicality cake is a handsfree power operated tailgate, which combines foot-under-the-rear-bumper auto opening with buttons in the door's lower edge to close it and lock the car.
The Arteon carries an unsurprisingly premium price tag in the VW family, but it can still be cheaper than an entry-level equivalent from some of the German premium brands.
Or, in the words of VW, the Arteon "challenges the luxury car makers without becoming one ourselves."
And you do get a lot of stuff. In fact, a panoramic sunroof, and some metallic paints, are the only cost options here.
The range is offered in 140TSI Elegance ($61,740 Liftback, $63,740 Shooting Brake) and 206TSI R-Line trims ($68,740/$70,740), and the former is offered with VW's Virtual Cockpit digital instrument cluster, along with a head-up display and a central 9.2-inch touchscreen that pairs wirelessly with your mobile phone.
Outside, you get 19-inch alloy wheels and full LED headlights and tail-lights. Inside, you'll find ambient interior lighting, multi-zone climate control, keyless entry and push-start ignition, as well as full leather interior trim with heated and ventilated front seats.
Also worth calling our here are the digital buttons on the dash or steering that control everything from the stereo to the climate, and work a bit like a mobile might, you can swipe left or right to control the volume or switch tracks, or change the temperature.
The R-Line model is the sportier-feeling option, and adds 'carbon' leather interior trim with bespoke bucket-style sports seats, 20-inch alloy wheels, and a more aggressive set of R-Line bodywork.
The question of value in the V90 Cross Country can't be considered without thinking about competitors, and the all-wheel drive premium wagon concept is available above, below, and in line with the Volvo's $80,990 (before on-road costs) price tag.
For $112,800 the Mercedes-Benz E220 All-Terrain offers a similar size package, also powered by a 2.0-litre, four-cylinder turbo-diesel engine. It's a well-equipped, luxury-focused offering, but can't match the Volvo for power and torque.
Audi's A4 allroad 45 TFSI is comparable at $74,800, but smaller than the Volvo in every key measure, and its petrol engine can't match the V90's grunt.
Then the Volkswagen Passat Alltrack 140TDI is yet another Euro all-wheel drive 2.0-litre turbo-diesel four, but this time the cost of entry is 'just' $51,290. Appreciably smaller than the Volvo it's a less powerful but neatly resolved option.
So, in terms of standard equipment we'll cover active and passive safety in the safety section below, but aside from that the features list includes: nappa leather accented trim, power-adjustable and heated front seats (with memory and adjustable lumbar support), a leather accented steering wheel and gear selector, four-zone climate control, satellite navigation, and 10-speaker high-performance audio (with digital radio plus Apple CarPlay and Android Auto connectivity). A voice control function enables hands-free management of media, phone, nav and climate.
There's also keyless entry and start, the handsfree power operated tailgate, a rear sunblind, LED headlights (with 'Active Bending' function), LED tail-lights, rain-sensing wipers, cruise control, 20-inch alloy rims, a 360-degree camera (including reversing camera), 'Park Assist Pilot + Park Assist' (front and rear), plus the 9.0-inch centre touchscreen and 12.3-inch digital instrument display.
Then on top of that lot, our test car was loaded with three option packs. The 'Premium Pack' ($5500) adds a power panoramic sunroof, tinted rear glass, and Bowers & Wilkins 15-speaker premium audio.
The 'Versatility Pack' ($3100) adds the grocery bag holder in the boot, a compass in the rear view mirror, the power folding rear backrest, a power outlet in the tunnel console, and rear air suspension.
Plus, the 'Luxury Pack' ($2000) tips in power side support and a massage function in the front seats, a heated steering wheel, and ventilated 'Comfort Seats' with perforated nappa leather accented upholstery.
Squeeze in 'Crystal White' metallic paint ($1900), and you're looking at an 'as-tested' price of $93,490 before on-road costs.
There are two drivetrains on offer here — the 140TSI with front-wheel drive in the Elegance, or the 206TSI with all-wheel drive in the R-Line.
The former's 2.0-litre turbo-petrol produces 140kW and 320Nm, which is enough for a sprint to 100km/h in around 7.9 seconds.
But the lust-worthy engine tune is definitely the R-Line, in which the 2.0-litre turbo-petrol ups the grunt to 206kW and 400Nm, and drops the sprint time to a brisk 5.5 seconds.
Both pair with VW's seven-speed DSG automatic.
The V90 Cross Country is powered by Volvo's (D4204T23) 2.0-litre, four-cylinder, twin-turbo diesel engine.
It's an all-alloy, direct-injection unit producing 173kW at 4000rpm and 480Nm from 1750-2250rpm.
Drive goes to all four wheels via an eight-speed automatic transmission and Volvo's fifth-generation, electronically-controlled all-wheel drive system (including off-road mode).
Volkswagen says the Arteon Elegance will need 6.2L per hundred kilometres on the combined cycle, and will emit 142g/km of C02. The R-Line needs 7.7L/100km on the same cycle, with emissions pegged at 177g/km.
The Arteon is fitted with a 66-litre tank, and a PPF or petrol particulate filter, which strips some of the nasties out of the vehicle's emissions. But, VW says, it's “very important" that you only fill your Arteon with premium feel (95RON for the Elegance, 98RON for the R-Line) or you risk shortening the life of the PPF.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 5.7L/100km, the V90 CC emitting 149g/km of CO2 in the process.
Despite an standard auto stop-start system, after close to 300km of city, suburban and freeway driving, the on-board read-out settled on an average of 8.8L/100km. Using that number, the 60-litre tank provides a theoretical range of 680km.
Full disclosure: we only spent time behind the wheel off the R-Line variant for this test, but even still, I feel pretty comfortable suggesting that it's the punchy powertrain you want.
Surely the very first hurdle any company hoping to play with the premium-brand big boys must clear is that of easy, effortless momentum? It's difficult to feel like you've made the premium choice when you're engine is straining and striving under acceleration, right?
And on this, the Arteon R-Line shines, with plenty of power underfoot whenever you need it, and a delivery style which means you rarely, if ever, fall into a hole waiting for the power to arrive.
For mine, the suspension might be a touch too firm for those seeking a truly wafting drive experience. For the record, it doesn't bother me — I always prefer to know what's happening underneath the tyres than be entirely removed from the experience — but a result of this sporty-feeling ride is the occasional registering of bigger bumps and road imperfections in the cabin.
The flip side of the firm(ish) ride is the ability for the Arteon - in R-Line guise - to swap personalities when you engage its sportier settings. Suddenly there's a snarl to the exhaust that's absent in its comfortable drive modes, and you're left with a vehicle that tempts you to head for a twisting back road to see what it's about.
But in the interests of science we instead headed for the freeway to put the Arteon's autonomous systems through their paces, with the brand promising Level 2 Autonomy on the highway.
While the technology still isn't perfect — some braking can occur when the vehicle's not entirely sure what's happening ahead of it — it's also pretty impressive, taking care of the steering, accelerating and braking for you, at least until you're reminded its time to put your hands back on the wheel.
It's also bloody big, the Arteon, with more space in the cabin - and especially the backseat - than you might be thinking. If you have kids, they'll be positively lost back there. But if you cart adults on the regular, then you'll hear no complaints.
From the minute you hit the starter button there's no doubt a diesel engine resides under the V90's bonnet. This iteration of the 2.0-litre twin-turbo hasn't been around all that long, so its rather noisy character comes as a surprise. But once you get past that first impression, selecting D and extending your right ankle results in spirited acceleration.
Volvo claims 0-100km/h in 7.5sec, which is especially quick for a 1.9-tonne wagon, and with a grunty 480Nm of peak torque on tap in the suburban sweet spot - just 1750-2250rpm (with much of it hanging around beyond that), plenty of urge is always available. Continue pressing on and peak power (173kW) arrives at 4000rpm.
Add in slick changes from the eight-speed auto and this Volvo is a sleeper for the traffic light grand prix.
But once you've calmed down and settled into the urban crawl, the V90 CC's relatively patchy ride quality starts to make its presence felt.
It's the smaller bumps, holes and joins that typify urban Aussie roads that upset the V90. Suspension is double wishbone front, with an integral link and transverse leaf spring set-up at the back, and even with the optional air suspension fitted to the rear of our example, the car doesn't lead the pack for ride comfort.
Part of that could be down to the standard 20-inch rims shod with 245/45 Pirelli P Zero rubber. There's plenty of grip available with the variable all-wheel drive system obviously doing its bit to put the power where it's most useful. The electrically-assisted steering points nicely and delivers excellent road feel, but that niggling jiggling is always there. Interesting to note 19-inch alloys are a no-cost option.
Other than the engine sticking its nose in, the cabin is calm and relaxed. The seats feel super firm on first contact, but provide brilliant comfort over lengthy stretches. The brakes are disc all around, ventilated at the front (345mm fr/320mm rr) and the pedal is progressive and confidence inspiring.
Ergonomics are excellent, with the V90's dash and console controls and dials striking a user-friendly balance between screens and conventional buttons. The configurable digital instrument cluster is a stand-out.
Essentially, if VW makes it, the Arteon gets it. Think front, side, full-length curtain and driver's knee airbags, as well as VW's complete IQ.Drive safety suite, which includes a Fatigue Detection system, AEB with pedestrian detection, Park Assist, parking sensors, rear traffic assist, lane change assist, adaptive cruise control with lane guidance - which is essentially a level 2 autonomous system for highways - and an around view monitor.
The new model is yet to be crash-tested, but the last model scored a five-star rating in 2017.
Volvo and safety are words that mesh like finely machined gears, and the C90 doesn't disappoint in terms of standard active and passive safety tech.
The car hasn't been assessed by ANCAP, but Euro NCAP gave it a maximum five-star score in 2017, in the process the V90 becoming the first car ever to score a full six points in the Autonomous Emergency Braking (AEB) for Pedestrians test.
As well as AEB (pedestrian, city, and inter-urban) the list of crash-avoidance features includes, ABS, EBA, 'Emergency Brake Light' (EBL), stability and traction controls, 'Intellisafe Surround' ('Blind Spot Information' with 'Cross Traffic Alert' and 'Collision Warning' front and rear with mitigation support), adaptive cruise control (including Pilot Assist lane guidance), 'Distance Alert', 360-degree camera (including rear parking camera), 'Park Assist Pilot + Park Assist' (front and rear), 'Hill Start Assist', 'Hill Descent Control', rain-sensing wipers, 'Steering Support', 'Oncoming Lane Mitigation', and 'Intersection Collision and Oncoming Mitigation' (with 'Brake Support'). Phew...
But if an impact is unavoidable you're supported by seven airbags (front, front side, curtain and driver's knee), Volvo's 'Side Impact Protection System' (energy absorbing body frame system working in concert with side and curtain airbags), neatly integrated child booster cushions (x2), a 'Whiplash Protection System' (seat and head restraint impact absorption), an active bonnet to minimise pedestrian injuries, as well as three top-tether points across the rear seat back with ISOFIX anchors on the two outer positions for child seats and baby capsules.
The Arteon is covered by VW's five-year, unlimited-kilometre warranty, and will require servicing every 12 months or 15,000kms. It will also get VW's capped price servicing offer.
Volvo offers a three year/unlimited km warranty across its new car model range, including roadside assistance for the duration. Not outstanding when you consider the majority of mainstream brands are now at five years/unlimited km.
But, on the upside, once the warranty runs out, if you have your car serviced at an authorised Volvo dealer each year you receive a 12-month extension to the roadside assist coverage.
Service is recommended every 12 months/15,000km (whichever comes first) with a Volvo Service Plan covering scheduled servicing for the V90 over the first three years or 45,000km for $1895 (inc GST).