What's the difference?
Some VW models, like the Golf, are household names. No doubt about it. But this? Well, it's probably not one of them. Or not yet.
This is the Arteon, the German's brand's flagship passenger vehicle. Put it this way, if VW's tag line is premium for the people, then this is the most premium. And the people? Well, they're the ones who might normally be shopping for a BMW, Mercedes or Audi.
The name, by the way, comes from the the Latin word for art, and it's a nod to the design focus that's been employed here. It comes in a shooting brake, or wagon, body shape, as well as this, the Liftback. And a quick spoiler alert, it looks pretty good, right?
But we'll get to all that. As well as the big question - can it mix it with the premium-brand big boys?
It’s easy to forget BMW was paddling into the growing electric vehicle wave when it was only a gentle swell. It took off early with the i3 city car, which believe it or not has been in the Aussie new car market for six years.
While the German maker has long been developing the concept of electrified powertrains in existing models, the i3 was the result of a dramatically different approach, showcasing the use of exotic materials and innovative packaging.
Like its i8 supercar sibling, the i3 won’t be replaced with a new-generation version, but BMW says it will continue to develop this high-tech hatch before it departs, and we spent a week in the sporty i3s to see how it stands up in 2020.
The value, driving dynamics and appearance are on point for a premium play here. If you can forgo the badge snobbery attached to the German big three, then you'll find lots to like about Volkswagen's Arteon.
Yes, it’s pricey for a small hatch, but this little BMW is a city car like no other. The i3s is tailor made for the urban environment, and six years on retains the quirkiness and charisma that stood it apart at launch, and it can still hold its head high among the current EV crop.