Volkswagen Arteon vs BMW 4 Series

What's the difference?

Some VW models, like the Golf, are household names. No doubt about it. But this? Well, it's probably not one of them. Or not yet.

This is the Arteon, the German's brand's flagship passenger vehicle. Put it this way, if VW's tag line is premium for the people, then this is the most premium. And the people? Well, they're the ones who might normally be shopping for a BMW, Mercedes or Audi.

The name, by the way, comes from the the Latin word for art, and it's a nod to the design focus that's been employed here. It comes in a shooting brake, or wagon, body shape, as well as this, the Liftback. And a quick spoiler alert, it looks pretty good, right?

But we'll get to all that. As well as the big question - can it mix it with the premium-brand big boys?

Without a whole lot of fanfare BMW has slipped yet another model into its Australian line-up.

Sitting alongside existing coupe and convertible variants, the new 4 Series Gran Coupe follows the template established by the previous gen version. 

A sports luxury four-door with a sleek, fastback twist, it provides a more adventurous alternative to its close 3 Series cousin. 

Offered in three grades, this is the M440i xDrive, the 3.0-litre, six-cylinder, all-wheel drive 4 Series Gran Coupe flagship. 

It competes with premium all-wheel drive four-doors like Audi’s S5 Sportback, the Jaguar XF P300 R-Dynamic HSE, and the Mercedes-AMG C 43.