Renault claims no less than 60 patents came out of the Zoe's development, but while BMW's i3 is as hip as Kendrick Lamar on his third encore, and even Toyota's long-serving Prius hybrid still looks ready to roll onto the set of the next Avengers movie, this little hatch isn't shouty at all.
It seamlessly merges into the automotive landscape. A cute, small car with a few flashy blue bits in its head and tail-lights giving the only clue to its distinctly unusual internals.
Underpinned by the same platform as the Clio (with an identical wheelbase) the Zoe is slightly longer (+21mm), fractionally thinner (-2mm) and quite a bit taller (+114mm) than its conventionally powered sibling.
Lead exterior designer Jean Sémériva has literally left his mark on the car, with a full-size thumb print applied in low-relief to the rear door handles. Nice touch.
And monsieur Sémériva has shown admirable restraint in a cool design combining soft curves around the nose, front guards and rear end, with sharp character lines top and tailing the car's flanks.
Vaguely diamond-shaped tail-lights mix a clear lens cover with those nifty blue highlights and brilliant LEDs for an arresting brake and indicator display.
Open the door and a similar blend of tech and tradition creates a clean and simple interior, with strategically placed bright-metal finishes highlighting key elements.
A broad TFT digital instrument screen sits under a minimalist hood, with the 7.0-inch 'R-Link' multimedia screen dominating a central stack lifted by a shiny black face and an illuminated blue keyline around the heating and ventilation controls.
A printed circuit pictogram on the front headrests and left-hand side of the dash is a creative reminder of the Zoe's means of propulsion. And the front seats feature a decorative curved panel, defined by dark piping on each side of the backrest.
Tech highlights include the TomTom Live nav system's ability to describe a circle showing the car's operational radius on current charge, determining whether you can reach a nominated destination. It also taps you into weather updates, traffic danger zones and Renault Assistance.
Plus, the drive-management system can report on energy usage and assess driving behaviour, so lead foots have nowhere to hide.