Toyota Tundra vs Mercedes-Benz E53

What's the difference?

The Tundra Platinum is a good-looking and well-engineered RHD full-size US pickup which stands apart from local competitors with its unique hybrid drivetrain and unmatched power/torque outputs. However, it also comes with a conspicuously high purchase price, which given the quality of local Ram, Chevrolet and Ford competition could be a deal-breaker for some.

The Mercedes-AMG E53 Hybrid 4Matic+ is a superb blend of high-tech hybrid muscle and cossetting top-end luxury. Value is competitive, it looks (and feels) the business, despite the conventional sedan configuration it’s surprisingly practical (except for the modest boot), fuel-efficiency is a key benefit and safety is stellar. The ownership proposition is okay for the category but that’s not top of mind when an enticing series of corners ranges into view. It’s an impressive package.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

This is a substantial vehicle with bold, bluff-fronted styling characterised by an enormous grille that has an imposing presence wherever it roams.

Toyota's TNGA-F ladder-frame chassis platform is shared with the LandCruiser 300 Series and Prado models, but the big American has a much longer 3700mm wheelbase, spans almost six metres in length (5955mm) and is more than two metres wide (2040mm). However, it’s less than two metres tall (1985mm), so it can access underground and multi-storey carparks. 

It rides on double-wishbone coil-spring front suspension and a multi-link coil-spring live rear axle, with electric power-assisted rack and pinion steering and big four-wheel disc brakes.

Off-road credentials include 216mm of ground clearance, 23 degrees approach and 21 degrees departure angles – which are ample for accessing rugged worksites – while the turning circle is an expansive 15 metres.

The interior, with its panoramic sunroof, has a spacious and airy ambience, enhanced by contrasting blue stitching on its leather-appointed upholstery.

Although the cabin has a high standard of fit and finish, as you’d expect from Toyota and WAG, it doesn't look and feel quite as lavish as the sumptuous interiors found in its top-shelf US rivals. The centre console lid in particular feels too light and plasticky for a vehicle in this price range.

At first glance the E53 passes as a flash-looking Mercedes-Benz E-Class running 20-inch rims, especially in the launch car’s rich ‘Patagonia Red’ finish.

But then, there’s something about the AMG sedan’s stance that sets it apart. Which makes sense because the front fenders are wider by 11mm on both sides (compared to the E-Class) to make room for a wider front track (increased by just over 30mm over the previous-generation E53).

Wheelbase has also increased by just over 20mm to almost 3.0m and the car’s more aggressive nose treatment enhances the distinctive look.

There’s the AMG-specific radiator trim with ‘Panamericana’-style vertical slats, the sleek dual-section headlights and a large lower inlet that directs air to an additional front intercooler as well as an external opening for a wheel-arch cooler.

In profile there’s barely a hard edge to be seen, although character lines in the bonnet and along the car’s flanks contribute to a taut surface treatment.

At the rear, horizontally-connected LED tail-lights feature a stylised Mercedes three-pointed star signature, then a rear apron housing a diffuser and twin double tailpipe ‘trims’ and a bootlid spoiler on the left and right round off a beautifully proportioned design.

Climbing inside means a trip to screen city with an upright digital display in front of the driver flanked by a large central screen to the left and an additional panel for the front passenger beyond that. It’s a lot.

But once you’re on top of all the glass surfaces, details like open pore grey ashwood trim on the lower console come into focus, as do the brushed metal accents, beautifully sculpted ‘Performance’ front sports seats (optionally fitted to our launch drive example), racy stainless steel pedal covers and the five spoke AMG performance steering wheel with configurable rotary buttons.

It’s a supremely luxurious and comfortable interior. 

With its 2834kg kerb weight and 3536kg GVM, the Platinum has a 702kg payload limit which is modest compared to smaller 4x4 utes with genuine one-tonne-plus capabilities.

However, it’s rated to tow up to 4500kg of braked trailer on a 70mm ball and with its substantial 7980kg GCM (or how much weight it can legally carry and tow at the same time) that would require only a small drop in payload from 702kg to 646kg to avoid exceeding the GCM. So, that’s a practical set of numbers if you ever need to tow the maximum 4.5 tonnes.

The load tub is 1660mm long, 1491mm wide and 531mm deep, with 1237mm between its rear wheel-housings allowing either a standard Aussie or Euro pallet. It’s accessed through a power tailgate, which can be operated from the driver’s seat if required.

The tub’s internal surfaces are protected by a composite drop-in liner, with handy slots moulded into each side for vertically inserting planks of wood to serve as lateral load-dividers if required.

The Platinum's tub also has unique hooded LED lighting in each sidewall, plus there’s fixed load-anchorage points front and rear at mid-height (would be better if just above floor height) and rails with adjustable sliding anchorages along the top of the front and side walls for securing taller loads.

Cabin storage includes two 600mL bottle-holders and storage bins in each front door plus a decent-sized single glovebox, a 12V dash socket and an overhead glasses-holder.

The centre console offers open storage up front including a wireless phone-charging pad, plus a pair of small-bottle/cupholders in the centre and a large lidded box at the back containing USB ports.

The large rear doors, with pull-up privacy screens on their windows, provide wide entry to the rear bench seat. There’s enough shoulder room for three adults and even tall passengers enjoy ample legroom, although those seats in the centre must contend with a transmission hump, which is absent in its flat-floored rivals.

There’s two 600mL bottle-holders and a bin in each rear door, plus large pockets on each front seat backrest and two more bottle/cupholders at the rear of the centre console, which also has controls for rear seat heating/cooling, plus USB ports and adjustable air-vents.

If travelling with two, the centre seat backrest folds down to provide a comfortable armrest and two more bottle/cupholders (that's 14 in total), so drink storage is well catered for in this cabin.

The rear seat’s 60/40-split base cushions can also swing up and be stored vertically for more internal luggage space, but there’s no storage compartments underneath as this space is occupied by the hybrid drivetrain’s battery, with large vents on either side providing it with ample ventilation.

Our only criticism of the rear seating is limited headroom for tall people, caused by a deep contour in the roof-lining to accommodate the Platinum’s sunroof.

This contour sits very close to foreheads and limits head space. So, if you have tall passengers, they might get cranky on long drives, particularly those seated in the slightly higher centre position with (like me) the top of their head pressed firmly into the roof lining.

At over 4.9m long, close to 2.1m wide and a little under 1.5m tall, with a 2961mm wheelbase, the new E53 is a substantial car and feels it on the inside.

Plenty of breathing space for the driver and front passenger thanks in part to the away slope of the screen-dominated dash.

Generous storage, too, with large door bins including enough space for big bottles, a deep lidded box between the seats (which doubles as a centre armrest), a generous glove box and two cupholders under a sliding top at the front of the centre console. 

Hit the second row, and sitting behind the driver’s seat, set for my 183cm position, I have plenty of head and legroom, with enough shoulder space for three adults on short journeys. A trio of up to mid-teenage kids will be fine for a road trip.

Storage is pretty handy as well with hefty door bins and two pop-out cupholders in the fold-down centre armrest. No map pockets on the back of the (optional) Performance front seats, though.

Four-zone climate control means there’s individual temperature control for each side of the back seat, with adjustable vents at the back of the front centre console and trailing edge of the B-pillars. Very civilised.

Power and connectivity runs to three USB-C outlets and a wireless device charging pad in the front.

Thanks to the traction battery under its floor, boot volume is restricted to 370 litres (compared to 540L in the conventional E-Class sedan), although there are bag hooks, tie-down anchors and the 60/40 split-folding rear seat is able to liberate more space.

No spare tyre of any description, just a repair/inflator kit, which might make sense for automotive designers and engineers trying to maximise space and reduce weight, but doesn’t make sense for an owner stranded on the side of the road with an unrepairable puncture.

Priced at $199,900, before on-road costs, the Mercedes-AMG E53 Hybrid 4Matic+ lines up against an interesting mix of internal combustion, hybrid and pure-EV contenders, the most closely aligned on spec and price being the BMW M4 M Competition xDrive ($201,300), Lexus LS500h F Sport ($199,250) and Porsche Taycan 4 Cross Turismo ($197,400).

And as you’d expect for a performance sedan on the cusp of $200K the standard equipment list is long. Aside from the performance and safety tech we’ll get to shortly, the E53 features four-zone automatic climate control, 17-speaker Burmester surround sound audio (including digital radio), Nappa leather trim (including the steering wheel) and the ‘MBUX Superscreen’ display consisting of three screens - 14.4-inch central media, 12.3-inch instrument/info for the driver and 12.3-inch for the front passenger.

You can also tick off the box on Android Auto, Apple CarPlay and Bluetooth connectivity, plus the power front seats (with memory) are heated.

There’s also a head-up display, panoramic sliding sunroof, ambient lighting, keyless entry and start, built-in nav, a 360-degree virtual top-down camera view, LED exterior lighting and 20-inch alloy rims. 

There’s more, but you get the idea. This car is loaded with included features that help it match or better its diverse competitive set.

There are four optional AMG packages available - The ‘Night Package’ ($3000) which includes aero-influenced body elements, special rims and more. The ‘Carbon Fibre Package’ ($6000), featuring a range of carbon bits including the exterior mirror caps, bootlid spoiler and interior pieces like the centre console and steering wheel. A ‘Performance Seat Package’ ($5000), which unsurprisingly focuses on racier front seats with integrated headrests. And the ‘Energizing Package Plus’ ($5300) adds ‘multicontour’ front seats that are heated (as are the centre console lid and door armrests) and individual fragrance for the interior, as well as ionisation of the cabin air.

The Tundra’s powertrain consists of a 3.5-litre twin-turbocharged V6 petrol engine that produces 290kW of power at 5200rpm and 649Nm of torque between 2400-3600rpm.

This is paired with an electric motor mounted directly behind, which produces 36kW/250Nm and draws its electrons from a 6.5Ahr Ni-MH (nickel metal hydride) battery located beneath the rear seat.

Their combined output is 326kW and 790Nm, which is more power and torque than any of its local rivals and therefore appealing for those who need to haul and/or tow heavy loads.

Its refined 10-speed torque converter automatic offers the choice of sequential manual-shifting, a dedicated Tow/Haul setting and three drive modes comprising Normal (default), Sport and Eco.

The 4WD system is part-time, dual-range with 2H (2WD High Range), 4H (4WD High Range) and 4L (4WD Low Range). There’s also an automatic limited-slip rear differential, but unlike its competitors no full-time AWD mode is available.

The E53 is powered by a 3.0-litre, turbo-petrol, in-line six-cylinder engine working in concert with an electric motor housed within the car’s nine-speed (torque-converter) automatic transmission. 

Drive goes to all four wheels via an electro-mechanically controlled clutch distributing power between the front and rear axles.

Engine performance is up by around 10kW compared to the previous E53 thanks to software upgrades, a new twin-scroll turbo with higher boost pressure (1.5 bar vs 1.1 bar) as well as additional front and wheel-arch intercoolers. 

The engine alone produces 330kW/560Nm while the permanently excited synchronous motor chips in with a solid 120kW/480Nm for overall outputs of 450kW/750Nm.

With the Tundra’s GVM rating exceeding 3.5 tonnes, Toyota is not required under current ADRs to publish fuel consumption figures. Even so, we covered a total distance of 298km, which comprised a mix of suburban, city and highway driving of which about one third was hauling a near-maximum payload.

When we stopped to refuel, the dash display was claiming average combined consumption of 14.1L/100km, but our own figure calculated from fuel bowser and tripmeter readings was 15.8, which is in the same ballpark as mid-teen figures we’ve achieved in its six and eight-cylinder rivals.

Therefore, based on our own figure, the Tundra Platinum has a real-world driving range nudging 800km from its big 122-litre tank, which according to Toyota requires minimum 95 RON petrol.

The E53’s official combined cycle (urban/extra-urban) fuel figure is 1.7L/100km, a spectacularly frugal number for such a high-performance machine. But it’s worth noting it’s predicated on the drive battery being constantly and completely recharged.

Speaking of which, the 28.6kWh, 400-volt traction battery is housed at the rear of the car under the boot floor. It delivers a claimed EV-only range of up to 100km, although that will diminish dramatically if you decide to push up towards the car’s pure-electric top speed of 140km/h.

Important to note the battery’s 21kWh ‘day-to-day’ capacity, designed to keep charge in reserve for any required ‘high-performance boosts’.

An 11kW AC charger is onboard with regenerative braking also harvesting energy, the car automatically selecting the level of recuperation power in line with traffic conditions.

In pure EV mode you can also manually adjust regen through four levels via the steering wheel-mounted transmission shift paddles. 

Auto stop/start for the engine is standard and 98 RON premium unleaded is recommended, although 95 RON is okay at a pinch.

The E53’s official fuel consumption figure and 50-litre tank capacity translate to a range approaching 3000km! But to bring that down to earth somewhat, on the launch drive program, covering urban and mostly highway running, we saw a (dash indicated) average of 6.4L/100km, which equates to a more realistic, but still lengthy, 780km between fills.

The side steps are set close to the sills and, therefore, a bit narrow for size 12 boots, but big handles on the A and B pillars assist climbing aboard, where you’re rewarded with a spacious driving position with multiple adjustments.

The analogue-flavoured RHD dash module has numerous physical dials, buttons and switches, which thankfully leaves minimal reliance on distracting touchscreen prompts. Some items, like the left-hand-side indicator stalk and HVAC controls, are biased towards LHD, but you soon get used to these idiosyncrasies.

Its excellent steering feel, braking response, supple but responsive four-coil ride quality and effective noise insulation are what we’ve come to expect from WAG’s extensive remanufacturing process. In the Tundra’s case, it uses many original equipment components from existing Toyota 4WD vehicles and OEM suppliers.

The V6 engine produces a meaty V8-style soundtrack, with a melodic throb at idle and a guttural roar at full throttle. From standing starts, the abundant torque gets more than 2.8 tonnes of pickup to triple-digit speeds in about six seconds, which is comparable to Ford's sporty Ranger Raptor.

The hybrid drivetrain displays excellent refinement, as it continuously and seamlessly switches between petrol and electric power to optimise performance and economy. The Tundra is also an effortless highway cruiser, with negligible tyre and wind noise at 110km/h allowing conversations at loungeroom levels.

To test its load-hauling ability we strapped just over 500kg into the load tub, which with our two-man crew equalled a total payload of 675kg that was nudging its GVM limit. The coil-spring rear suspension only compressed 50mm, leaving ample bump-stop clearance and no risk of bottoming-out on our test route.

It made light work of hauling this payload in city and suburban driving and didn’t seem to notice it had anything in the load tub on our 13 per cent gradient, 2.0km set-climb at 60km/h.

Engine-braking on the way down, in a manually-selected second gear, wasn’t as robust as expected given the assistance of regenerative braking, but the large four-wheel disc brakes were more than capable of keeping speeds under 60km/h when called upon during the descent.

If you’re lining up for a Mercedes-AMG you want an optimal blend of luxury and performance and the E53 Hybrid 4Matic+ nails that delicate balance.

With 450kW (that’s 612hp!) and 750Nm under your right foot, engaging ‘Race Start’, pushing the accelerator to the floor and letting the car do its thing will result in 0-100km/h acceleration in 3.8 seconds. The fat band of mid-range torque is so satisfying to lean into.

Induction, engine and exhaust sounds combine to produce a suitably gruff soundtrack with the hybrid powertrain operating seamlessly. Hit your preferred track day or tempt legal fate and you can explore the car’s claimed (governed) maximum velocity of 280km/h. 

The nine-speed auto is slick and manual changes using the wheel mounted paddles are rapid.  In normal conditions the AWD system is biased to the rear and an electric rear locking diff helps keep things under control if you decide to get the bit between your teeth on a twisting drive.

A chunky brace links the front suspension strut mounts and the car feels predictable and stable in enthusiastic cornering. Rubber is Michelin Pilot Sport 4S (245/35 fr / 275/30 rr) which grips with satisfying determination but does make its rumbling presence felt on anything approaching a coarse chip surface (despite the car’s standard acoustic glass).

Speed-sensitive power-steering delivers accuracy and good road feel without any jitters, the standard active rear-axle steering playing its part. The ‘turning point’ is 100km/h with the rear wheels subtly turning in the opposite direction to the fronts up to that speed and in the same direction beyond it.

‘AMG Ride Control’ combines steel spring suspension (strut front, multi-link rear) with adaptive adjustable damping for the choice of ‘Comfort’, ‘Sport’ and ‘Sport+’ settings. Comfort is the pick for B-road running on typically uneven surfaces. The optional ‘Performance’ sports front seats are comfortable and grippy in equal measure. 

Braking is by ventilated composite rotors all around, with beefy four-piston fixed calipers up front. An electro-mechanical brake booster is designed to combine electrical recuperation with the hydraulic brake for more frequent and efficient energy harvesting over a longer period of time. The pedal feels firm and progressive with smooth initial bite. 

All around vision is good for a conventional sedan with a quality reversing camera, 360-degree overhead view and front and rear parking sensors helping massively with parking duties. That said, a 12.5m turning circle isn’t tiny.

The Mercedes-AMG E53 Hybrid 4Matic+ hasn’t been assessed by ANCAP or Euro NCAP, but that doesn’t mean it comes up short in terms of crash-avoidance and passive safety tech.

It features a comprehensive suite of ‘Advanced Driver Assistance Systems’ (ADAS) features including ‘Active Brake Assist’ (Merc-speak for AEB), adaptive cruise control, blind-spot monitoring, lane-change and lane-keeping assist, front and rear cross-traffic alert, traffic sign recognition, driver attention monitoring, adaptive high-beam, ‘Park Assist’ (including front and rear parking sensors) and tyre pressure monitoring.

And if an impact is unavoidable the airbag count runs to 11 - dual front, front and rear side, full-length side curtains, driver and front passenger knee and a front centre bag.

As the name implies, ‘Auto Emergency Call’ will contact emergency services after a collision and there’s even the obligatory Mercedes first aid kit and high-vis vests. 

There are three top tethers for child seats or baby capsules across the rear seat with ISOFIX anchors on the two outer rear positions.

The Tundra comes with Toyota’s five-year/unlimited-kilometre warranty, which is class-leading.

Scheduled servicing is six months/10,000km whichever occurs first, with capped-pricing of $450 per service for the first five years/100,000km. So, that’s $900 annually, if serviced twice a year as scheduled.

Toyota currently has 275 dealers across its vast network located in metro, rural and regional areas. Toyota dealerships are also service centres.

The Mercedes-AMG E53 Hybrid 4Matic+ is covered by a five-year/unlimited km warranty with the high-voltage battery covered for eight years/160,000km. Those terms match the key players in the premium and luxury parts of the market.

Mercedes-Benz ‘Road Care’ assistance is included for the duration of the main vehicle warranty. 

Maintenance is recommended every 12 months/25,000km, with service plans offered across three- ($4110), four- ($5410) and five-year ($7570) periods. That’s an average of around $1350 for the first two and $1500 for the last one. That added powertrain complexity obviously has an impact in the workshop.