Toyota RAV4 vs Rivian R1T

What's the difference?

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Toyota RAV4
Toyota RAV4

$45,990 - $66,430

2026 price

Rivian R1T
Rivian R1T

2024 price

Summary

2026 Toyota RAV4
2024 Rivian R1T
Safety Rating

Engine Type
Inline 4, 2.5L

Fuel Type
Unleaded Petrol/Electric

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Fuel Efficiency
4.8L/100km (combined)

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Seating
5

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Dislikes
  • Price hikes
  • Needs ANCAP rating
  • Divisive styling

  • Not available in right-hand drive yet
  • Expensive compared to similar-sized utes
  • Rivian is an unproven brand
2026 Toyota RAV4 Summary

This is probably the most important new car launch of the year.

The 2026 Toyota RAV4 needs to be bang-on exactly what customers want, because it’s not only Toyota’s most popular model globally, it was the most popular new car in the world last year.

It’s also Toyota Australia’s second-most popular model behind the Toyota HiLux the highest-selling non-ute in the nation.

Crucially, The HiLux has just been launched in a new generation albeit not a revolutionary change, and it somewhat overlaps with the generation changeover of the RAV4.

Toyota is also facing a significant sales dip, the first quarter of sales for the brand in 2026 is down 23 per cent compared to the same time last year. It’s a bigger dip than the industry as a whole, as its market share is down from 19.9 per cent to 15.7 per cent in the same periods.

The new RAV4’s launch must bring strong sales as the vast majority of the brand’s dip is thanks to the mid-size SUV’s changeover.

But as well as an influx of new competitors, the RAV4 must also contend with a lack of ANCAP safety rating for its first few months on sale.

@carsguide.com.au The 2026 Toyota RAV4 is here and it looks like this… sort of. #toyota #rav4 #toyotarav4 #cartok #fyp ♬ original sound - CarsGuide.com.au

Has Toyota done enough to convince Australia its family SUV is still worthy of its position as the best-selling passenger car getting around? We headed to its Australian launch in Tasmania’s north to find out.

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2024 Rivian R1T Summary

Tesla started from nothing to become one of the most recognisable brands across the automotive industry in less than two decades. Rivian is hoping to do the same.

If you haven't heard of Rivian that's okay, it's currently only available in the US market. It shares a lot in common with Tesla, though - a charismatic founder and CEO, a focus on electric vehicles and plenty of hype around the brand.

To find out if the hype is justified, CarsGuide.com.au was able to organise an exclusive preview drive of the brand's R1T electric pick-up in Los Angeles recently. The R1T is one of two models Rivian has entered the market with, the other is the R1S large SUV.

This is a far cry from company founder RJ Scaringe's original vision, the R1 - a mid-engined hybrid coupe sports car. Instead, Scaringe switched focus to the pick-up and SUV markets, which provided a much larger audience and helped attract investment from the Ford Motor Company and Amazon to get the company up and running on an industrial scale.

Rivian is still a few years from making it to Australia, but make no mistake, the company has been committed to global expansion for years. As far back as April 2019 a company representative told CarsGuide it believes there's a good opportunity for the R1T and R1S to find an audience in Australia.

So, with that in mind, we drove the R1T to find out if it has what it takes to make its mark with Australian ute buyers.

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Deep dive comparison

2026 Toyota RAV4 2024 Rivian R1T

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