What's the difference?
What to say about the Toyota Prius in 2021? A car that was once a technology trailblazer seems now to have become properly retro, even while it’s still being built and sold.
The awkward-looking wedge, an eco-punk icon, not only brought Toyota’s hybrid synergy drive to the masses, it also debuted the brand’s excellent TNGA architecture and set the scene for the company's absurd hybrid success, which now sees the RAV4 version topping the sales charts.
So, after all these years (25 to be precise), is the Prius’s time finally over? Or does this quaint hybrid hero still have more to offer? I took a top-spec I-Tech for a week to find out.
The 2024 Peugeot e-2008 is the French brand's first electric car in Australia. It sits somewhat awkwardly in the semi-premium end of the scale for a small SUV and has some strong competition from the EV side, too, with the Hyundai Kona Electric and Kia Niro EV being its direct competitors.
With more affordable options out there, does this little SUV have the goods to back up its sweet looks? I've been driving it for the last week with my family of three to find out for you!
The Prius can rest its weary head. The Age of the Hybrid has begun. Even though this iconic eco car might have lost its ultimate purpose to more mainstream models in the last few years, it’s still the best execution of Toyota’s hybrid tech on the market and if you can look past its divisive-as-ever looks, it’s comfortable and practical, too.
The brand’s Australian division promises the Prius will stick around in one form or another, so we’re keen to see what its next iteration will look like. Plug-in? Fully electric? Time will tell.
The Peugeot e-2008 GT looks stylish but it’s definitely a compact SUV and that means it will only suit a small family. Or even a grandparent who has to occasionally ferry the grandkids around.
I like how easy it is to park and its stylish packaging but the cabin feels small. The practicality just wasn’t there for my family this week and the price point isn’t quite right for the features you get.
My son liked its looks but didn’t get excited about it.
The Prius is the very visage of economic motoring. Derided by big-engine lovers, and adored by the eco-crowd, the fact that the Prius’s wedge-shaped frame is more about function than form tells you everything you need to know about this car.
It blends with Toyota’s latest design language, the face and bodywork containing some subtle nods to other models that would launch after it, like the Corolla, Camry, and C-HR.
What always surprises me about even this top-spec Prius is its dorky ride height. For a car with such a low drag coefficient, it sits so far off the ground! The 17-inch wheels look almost out of alignment with the body in those wheelarches.
Round the back, the Prius’s integrated spoiler and glasshouse bodywork are as divisive as ever, with more extreme pointed light fittings leaning into the effect created by its boxy, rear three-quarter view and mirroring the shape of the LED headlights at the front.
Of course, this car is less about being looked at as it is about its drag coefficient of 0.24 Cd, which is one of the lowest on any production car.
Inside, things again prove divisive, with a minimalist dash, a swoopy gloss highlight piece that frames the central vents and multimedia screen, and an odd, centrally mounted dash cluster, which is a usability faux pas.
In the case of the I-Tech at least there’s a holographic display which can put up useful information to help prevent your eyes from drifting too far from the road. Still, I can’t help but feel like this whole interior ethos is futuristic for the sake of being futuristic, with a little less thought given to how practical it is, compared to the brand’s other models.
The leather-appointed trim across the wheel and soft plastics in the door and dash-topper are appreciated, and there’s attention to detail in the little ‘Prius’ logos on the vents. However, I found the dull multimedia screen to be susceptible to glare during the day, and the big integrated panel in which it sits is made from a tinny gloss plastic, which will easily to get covered in fingerprints and scratches.
The e-2008 looks super cute! I love the intense 'Vertigo Blue' paintwork on our test model. It makes it pop.
In fact, all the paintwork colour options look bright and happy and that describes the styling of this car.
The e-2008 has stacks of personality and sports Peugeot’s signature three-claw LED lights at the rear but the daytime-running lights almost look fang-like, which gives it an edgy look.
The GT comes with a contrasting black roof, the same shade applied to the mirrors and 18-inch alloy wheels, which further enhances its street-cred.
The cabin is gorgeous with the premium-look trims and contrasting green stitching.
The dashboard features sharp cutaways and shiny chrome accents but it's the 10-inch multimedia system and 12.3-inch 3D digital instrument panel which give the cabin a 'wow' factor.
Its a good-looking little SUV inside and out.
If nothing else, all of the Prius’s edgy design gives it plentiful interior space. Toyota granted this generation of Prius a low seating position and tall roof, which combine with the distant dash elements to make for a spacious cockpit for the front two occupants.
The seat design in the top-spec I-Tech is also cushy, reminiscent of the seats in high-spec Camrys, and I had absolutely no trouble finding a comfortable driving position. If there’s one thing to be said for the annoying, centrally mounted instruments, it’s that you don’t need to consider the position of the wheel interfering with their visibility.
The Prius’s total glasshouse grants superb visibility out the front and sides, with large wing-mirrors, too. The only downside is that integrated spoiler at the back, which makes for a distracting view out the rear mirror that I’m sure any owner will quickly become accustomed to.
Soft trims across the doors and centre console, even in the back seat, make the Prius cabin a comfortable place to be, too.
Ergonomics have not been forgotten, with the multimedia screen and climate unit having useful and easy-to-reach physical dials and toggles for all the key functions. Even changing gear is a breeze in the Prius, with its odd little rosebud-shaped shifter simply a flick of the wrist from where your arm sits.
I do wish Toyota had made better use of the large area under the climate unit, however. The front part of the centre console is exclusively for the wireless-charging bay alone, and the rest of the space is constructed from a smoothly contoured gloss-finish plastic panel. It has looks to match the Prius aesthetic, but it’s no good for storing anything other than a single phone. It would have been better to make a large bay here with a rubberised finish.
Thanks to the lack of a physical handbrake in the centre or any other buttons or functions, there are two large bottle holders with variable edges.
A huge centre-console box and large door bins round out the Prius’s front-seat storage options.
Room in the rear seat is excellent, my 182cm tall frame had stellar amounts of space for my legs and head, as the roofline continues through to that raised rear spoiler. The comfy seat trim continues, although the padding in the base is notably not as good as it is in the front.
There are some useful pockets on the backs of the front seats and a drop-down armrest with cupholders for rear passengers, too.
Finally, the awkward rear of the Prius makes for a fantastic boot capacity, one advantage this car still holds over its hybrid Toyota stablemates. Capacity for the I-Tech is a mid-size-SUV rivalling 502-litres (VDA), which easily consumed our CarsGuide test luggage set and is even bigger than the base Prius, at the cost of the space-saver spare wheel. The I-Tech only has a repair kit to go with its larger alloys.
The e-2008 looks great but what about the practicality? Well, let’s just say the front row benefits the most in terms of everything – space, comfort and features. If you’re a super tall family, this might not be the car for you.
I felt perfectly happy when it was just my son and me but as soon as my husband jumped in, it started to feel a bit claustrophobic in the cabin.
There are a few reasons why, though. You knock elbows with your front passenger, if you have a cup in one of the centre console cupholders it gets in the way of the transmission shifter and you knock your feet on the too-high door aperture. I felt clumsy getting in and out of this car.
That said, the seats are comfortable and you could easily do a longer trip in them. It's curious that the front passenger seat and the sunblind for the panoramic sunroof adjust manually. But all in all, I was happy with the comfort in the front.
Individual storage is decent up front for this class with a middle console, glove box, two drink bottle holders in each door plus two cupholders. There is also a large hidden storage cubby above the phone tray that I was able to pop all my loose items away in.
Individual storage is basic in the back seat with the only options being a couple of netted map pockets plus shallow storage bins in each door.
Generally speaking, space is lean in the second row. I’m 168cm (5'6") and sitting behind my driving position, my knees touch the back of the seat.
My videographer and I had a laugh when we were filming the video review for the e-2008 because it was so awkward for him (at 183cm / 6'0") to get comfortable in the back seat! I thus dub it only fit for kids on longer journeys.
The two digital screens look great and the 3D-effect instrument panel is a cool highlight but the multimedia system doesn’t seem to have a lot of accessible information or customisations available.
The screen responds quickly but sometimes the built-in satellite navigation is slow to load. However, I like how easy it is to connect to the wired Apple CarPlay plus it has wired Android Auto for those users.
Charging options are good with each row enjoying two USB-A ports and the front getting a single 12-volt socket. Disappointing that there are no other amenities in the back row, though.
The highlight of the car for me is the boot. It's a good size at 434L and I like the level load space. You have underfloor storage for cables and such but the compromise for getting all of this space is that you only get a tyre puncture repair kit. There’s also no frunk storage in this model.
I missed a powered tailgate because the boot lid is quite heavy to close but otherwise, the boot suited my little family’s needs just fine.
This Toyota Prius in top-spec I-Tech form costs a whopping $45,825 before on-road costs, which is a tall order, especially given the fact that the technical advantage this car once had to help justify its price-tag has been lost to the rest of Toyota’s range.
An equivalent Corolla hybrid, even in top ZR trim, can be had from just $34,695, and even the much larger Camry in its highest hybrid SL trim is more affordable, at a suddenly cheap-looking $42,790. All three Toyotas are sourced from Japan.
Not a good start in the value battle, then, especially since those other Toyotas are not just hybrids, but great cars in their respective segments.
The Prius I-Tech’s most direct rival is the similarly shaped and sized Hyundai Ioniq Premium, which can be yours from $40,390 with competitive equipment. Hyundai is not only hunting Toyota with this car, but flexing its deep pockets by selling the Ioniq in Australia as not just a hybrid, but a PHEV and a full EV, too.
Thankfully, the I-Tech comes with some decent gear, sporting 17-inch alloy wheels, a 7.0-inch multimedia touchscreen with Apple CarPlay and Android Auto connectivity, digital radio, a 4.2-inch digital information display, a holographic head-up display, full LED lighting with auto-levelling, leather-appointed seat trim, auto dimming rear vision mirror, wireless phone charging, 10-speaker audio, and improved interior trims over the base car.
The I-Tech also scores a larger boot capacity and an improved safety suite compared to the base Prius. More on that in later sections of this review.
Is the Prius “good value” then? It's still a no, as all of this equipment can be had in bigger, more mainstream Toyota models, and far more affordable rivals. It’s a shame Toyota hasn’t brought the Prius’s cost down in the five years since this generation launched, because in today’s market it makes less sense than ever.
That said, there is a certain niche audience for this car. One that will always love its little innovations, like the fact that it has one of the lowest drag coefficients on the market, its stellar fuel-consumption number, and its claimed 40 per cent thermal efficiency.
There is only one model available for the e-2008 and that’s the GT. Which will cost you $59,990, before any on-road costs, which places it right in the middle of its nearest rivals. Let’s look at some of the features you get for the price.
The interior gets most of the big-ticket items with synthetic leather and synthetic suede trims, a panoramic sunroof, a 12.3-inch 3D hologram-style digital instrument panel and 10-inch touchscreen multimedia system.
For comfort items, the driver’s seat is electric with adjustable lumbar support and a massage setting (although the ‘massage’ is very gentle). The front passenger’s seat is manually adjustable but both front seats feature a heat function.
Other standard features include items like dual-zone climate control, wired Apple CarPlay and Android Auto, Bluetooth connectivity, five seats (2-3 configuration), 18-inch alloy wheels, a built-in satellite navigation system and adjustable ambient lighting with up to eight colour choices.
It wouldn’t be a Prius without Toyota’s signature hybrid synergy drive technology. In this most original case it consists of a 1.8-litre four-cylinder petrol engine, which uses the more thermally efficient but less powerful Atkinson combustion cycle, producing 72kW/142Nm, paired to a set of electric motors on the front axle, which can produce up to 53kW/163Nm.
Combined system output is rated by Toyota at 90kW, driving the front wheels only via a continuously variable automatic transmission (CVT). This system is the same one now also employed in the C-HR and Corolla hybrid grades.
The Prius’s electric motors source their power from an older design nickel-metal hydride battery (instead of the more modern lithium-ion setup) located under the boot floor.
The e-2008 GT has a fully electric powertrain and a lithium-ion battery that has a 50kWh capacity. The battery is located underneath the rear seats.
The electric motor delivers a maximum power output of 100kW and 260Nm of torque. It's official 0-100km/h sprint time is nine seconds.
So, it's not the punchiest EV on the market but it has enough power to tackle the open-road, if need be.
The Prius’ sandpapered hybrid drive, low drag number, weight reductions, and low-rolling-resistance tyres add up for a stellar official/combined fuel-consumption figure of just 3.4L/100km. While its signature hybrid tech might be available on other Toyota’s, it’s here where the Prius still shines, undercutting the others by almost a whole litre every 100km.
But can it live up to that promise in the real world? Over my week of what I would consider to be reasonable ‘combined’ driving conditions; with plenty of traffic, freeways, and suburban driving, the Prius returned a stellar figure of just 4.0L/100km. This is not just one of the lowest figures I have ever achieved on a test car, it is even lower than the Corolla Hybrid that I tested over a three-month period. I couldn’t get that car below 4.9L/100km, despite by best attempts.
For a true rival comparison, my week-long test of the Ioniq hybrid in 2019 had the Korean managing a fuel number of 4.6L/100km.
You need not worry about kWh energy consumption for the Prius, as its hybrid system’s software manages the state of battery charge on the fly. It will simply run the engine to charge the battery if levels drop too low, although it always feels good to make the most of the motor’s regenerative braking to keep the battery topped up.
It’s clear that the Prius is still the king of hybrid, then. At least for the time being. All Prius models have 43-litre fuel capacities and are able to consume base-grade 91RON unleaded.
The e-2008 has a driving range of up to 328km (WTLP) and a Type 2 CCS charging port – which means you can hook it up to a fast charger.
The battery capacity means it can also accept a 50kW fast charger’s speed and will go from 0-80 per cent in as little as 30 minutes, which is very handy.
Peugeot's official energy consumption figure for the e-2008 is 14.5 kWh/100km and I saw my average flit between 17.3kWh to 19.5kWh on my travels after doing mostly urban driving this week.
I will admit to feeling some range anxiety because of the lower driving range available.
The Prius was responsible for popularising Toyota’s Hybrid Synergy Drive, and fittingly, it still feels like the best execution of the technology on the market. That instantly available torque from the electric motor is sleek, quiet, and easy. It feels as though the Prius can make more extended use of purely electric drive than not only its rivals, but all other Toyota and Lexus hybrid products.
Despite its awkward exterior looks, the ride and handling of the Prius are excellent, thanks to its robust TNGA-C underpinnings (in fact, the Prius was the car to debut this platform for Toyota). It tilts into corners nicely, despite a frumpy ride height, and deals with bumps in its stride. This is a comfortable car, and the Lexus influence here is undeniable. The steering characteristics are also smooth and responsive. I wouldn’t go so far as to say the Prius is fun to drive, but it is certainly comfortable and compliant.
What the Prius lacks is the lower, firmer, and more aggressive ride and handling characteristics of its Hyundai Ioniq rival, perhaps a telling insight into the trajectory of each brand.
These characteristics add up to an around-town driving experience that really is a breeze. It’s quiet in the cabin and at times genuinely hard to tell whether the car is using its electric motors or the engine. When it comes to bursts of acceleration, the Prius might surprise you. Using both the motor and engine in tandem, I found that the Prius can sprint from the line with an alarming urgency, more so than its Corolla sibling. With the same tech behind the accelerator pedal, it’s hard to imagine why.
Once the electric motor has reached its strictly defined limit, though, the engine breaks in with a vengeance, and this car does have an anaemic follow-through when the electric components fall to the wayside. As in other applications of this drivetrain, the 1.8-litre Atkinson-cycle petrol engine can be thrashy and noisy when a lot is asked of it.
Of course, driving in such a sporty manner is hardly the point of the Prius, and where it really excels is in that day-to-day traffic grind, where the hybrid system works largely in the background to maximise the time spent with the engine off. The best part? While you can really fall into the hybrid system’s addictive fuel-saving displays, which really encourage hypermiling, this is a set-and-forget system. You can drive the Prius like any other car, and it will be trim on fuel consumption anyway. It’s not like I was trying awfully hard to attain my weekly figure of 4.0L/100km, so I’m sure it can do better over the long term.
Besides the range anxiety, the e-2008 drives well. The power is a bit lacklustre compared to other EV models out at the moment but there is still plenty to access when you need it. I felt confident whenever I had to tackle the open-road or overtake.
The ride comfort is good with the suspension cushioning most bumps. The road noise can creep up a bit, especially at higher speeds but the e-2008 is otherwise fairly quiet around town.
I like the concise steering. It makes the e-2008 super fun to drive in the city! When you hit corners or wind at higher speeds, it can feel a bit light footed, though.
It sits low at 1550mm in overall height and that can mean that sometimes the visibility isn’t great if you pull up to a roundabout or traffic lights with a big SUV beside you. Otherwise, the windows are nice and wide and provide decent visibility.
The e-2008 is a good size to fit into small car spots in the city but the 180-degree rear-view camera isn’t as clear as I’d like. It’s still serviceable and I like the back up provided by front and rear parking sensors. It takes out some of the guesswork!
The Prius wears a maximum five-star ANCAP safety rating to the 2016 standards, although even in today’s market it has a great active-safety suite.
Standard modern active features on all Prius models include freeway-speed auto emergency braking with pedestrian and daytime cyclist detection, lane-keep assist with lane-departure warning, adaptive cruise control, traffic-sign recognition, and auto-high beams. Our top-spec I-Tech adds blind-spot monitoring and rear cross traffic alert, for an overall excellent suite.
All Prius varaints are also equipped with seven airbags consisting of the standard front, side, and head, as well as a driver’s knee airbag, and the standard array of electronic stability and brake controls are also present.
The e-2008 has a solid list of safety features and I like the adaptive cruise control's stop and go function.
Other standard safety features, include blind-spot monitoring, daytime-running lights, forward collision warning, rear cross-traffic alert, lane keeping aid, lane departure warning, intelligent seatbelt reminders, traffic sign recognition, 180-degree view camera system, as well as front and rear parking sensors.
The rear seat also features ISOFIX child seat mounts on the outboard positions and three top tether anchor points but two seats will fit best. Front passenger comfort will be compromised when a 0-4 rearward facing child seat is installed.
The e-2008 doesn’t have an ANCAP rating but its fuel-based siblings achieved a maximum five-star assessment in 2019.
Surprising that it only has six airbags, which is low for a family car, but the curtain airbags do cover the back row.
Toyota’s range-wide warranty currently stands at five years or unlimited kilometres, which is really the accepted industry standard and matches its key Ioniq rival.
Annoyingly, however, the Prius needs to adhere to six-monthly or 10,000km service intervals. Said intervals are capped to $165 per visit for the first six visits under Toyota’s “service advantage” program, after which time you fall back to Toyota genuine servicing with significant price hikes to $221.97, and $425.47 for the next two services covering four years or 80,000km.
A year of roadside assist is included, after which time you will need to subscribe to Toyota’s program, from $89 a year.
While Toyota’s offering is on par with many, it’s hardly the cheapest or most comprehensive we’ve seen.
The e-2008 comes with a five-year/unlimited km warranty, as well as an eight-year/160,000km warranty on the battery.
Servicing intervals are every 12 months, but it is normal to see EV servicing at around 24 months.
You can pre-purchase either a three- or five-year servicing plan, which are both cheaper than the pay-as-you-go option.
On the five-year plan, services average $200, which is good for the class.