Toyota Prado vs Audi SQ7

What's the difference?

While no doubt the hybrid would appeal to some buyers, given the limits in towing capacity and higher fuel consumption, the extra performance doesn’t really make the i-Force Max a compelling proposition for the LandCruiser/Prado. Australian buyers have made it abundantly clear they’re happy with the Prado already on sale, so it’s hard to see the hybrid having too much success here alongside the diesel engine.

There are newer options than the current Audi SQ7 and SQ8, including those which use the same platform, but don't write these luxury large SUVs off just yet.

It's a rare thing that a vehicle costing $200,000 has an air of pragmatism about it, but the SQ7 does. Its sensible leather upholstery, decent practicality, towing capability and near-excess of interior space make it a great family wagon.

As a counterpoint, the sharper looking SQ8 has minimal trade-off in comfort and interior room (at least for five) and is the kind of statement piece you'd expect for the price — especially in one of its loud paint colours.

Whichever way you leap, it's true that while the SQ7 and SQ8 are ageing, they are doing so gracefully and remain a superb option in this segment.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Prado and LandCruiser largely look the same, but the 1958 we drove did have a few standout elements from a design perspective.

The most obvious are the retro round headlights of the 1958, which are meant to hark back to the original FJ Cruiser. The retro theme is helped by the round light framing the large rectangular mesh grille with ‘TOYOTA’ in big, bold letters.

Personally, I really like the round lights and think it’s a shame the Australian-bound Prado misses out, purely for the aesthetics.

Inside the cabin also feels like a throwback in time, but not to the 1950s, rather the late ‘80s and early ‘90s with the grey cloth trim. It’s a brave decision from Toyota to ditch a more modern look and feel, but, again, I really like it. It feels hard-wearing and suits the nature of the Land Cruiser in the US market, where it has to woo buyers away from Bronco and Wrangler.

One design choice of note is the US-spec version has ‘LandCruiser’ embossed on the dashboard ahead of the passenger, something else we miss out on here with our Prado.

If you're getting an SQ7, you'll want to tick the 'Black Pack' box because otherwise there are a lot of high-gloss silver details, especially at the rear that don't suit this tall and slightly awkward SUV.

The SQ8 is more convincing, appearing wider on the road with its new 'singleframe' grille design seemingly sucking it even closer to the tarmac like some kind of overgrown Audi RS3.

Both get an attractive new 2D design for the Audi rings and L-shaped grille details. These aid the SQ7's front end which is more muscular and purposeful than before.

The attractive lights have moved higher up the front end for enhanced presence, too. You get Matrix LEDs as standard but these candles are the hardcore HD Matrix items that feature laser light for further even longer light throw at night. They are simply awesome.

Fresh 22-inch alloy wheels and minor changes to badges finish off the exterior treatment for both cars.

The SQ8's bold specification — finished here in 'Sakhir Gold' — sets it apart from other SUVs as the metallic gold paint shimmers in the sunlight. The SQ8 is also available with whopping great 23-inch alloy wheels that you see here.

Inside, both cars share a similar architecture with 10.1-inch touchscreen for the multimedia and an 8.6-inch item below for heating and ventilation settings. 

The SQ7 is a great example of a design ageing without dating, its confident horizontal lines and well-proportioned cabin features are as attractive as they were at launch, if less impressive than the related VW Touareg's whopping 15-inch screen or the minimalist Range Rover Sport.

Adding to the feeling of quality is that signature Audi smell — a combination of leather and the Sensory Package's perfume, no doubt. The SQ7 keeps a round-bottom steering wheel which remains one of the best in the business, it's just the right size and diameter trimmed with dimpled leather.

Final flourishes include the optional contrast red stitching and seatbelts as well as eye-catching turned aluminium trims.

As the entry-grade variant in the US range, the LandCruiser 1958 is more utilitarian than pampering. That translates to a cabin that has plenty of usability, just like the Australian-delivered LandCruiser Prados we’re used to.

There’s nothing overtly different about the US-spec model, with good space and small item storage in the front and decent room in the second row.

The multimedia system is the same as the one used here too, which speaks to Toyota’s strength for consistency of product around the world. It means anyone driving a Toyota - whether it’s in Australia, the US or elsewhere - has a sense of familiarity immediately.

It also helps that Toyota has stuck with a large amount of physical buttons and switchgear (I counted nearly 50) in addition to the touchscreen. While other brands look to cut controls to save money at the expense of usability, Toyota is sticking with what people know and enjoy.

However, the US version of the Prado has the same riser box inside the boot, which limits its cargo capacity in the same way as it has done here. It's still a reasonable size, but the riser does eat into space and compromises practicality.

The difference between aged and dated is best summed up, though, by the excellent usability of the SQ7's cabin controls.

The separate screen for ventilation, for example, makes it simple to adjust seat or vent temperatures without interrupting the main screen's navigation instruction or other media systems.

When using wireless Apple CarPlay and Android Auto the top screen is entirely devoted to the other software with no remnants of Audi's system. It runs smoothly at all times.

Switching back to Audi's system, and there's a lack of contrast to the dark main screen and navigation. The touch targets are huge, though, and the satisfying click of the haptic feedback is welcome when driving. It seems expensive and natural in a world of feel-free touch operation.

Audi's 12.3-inch digital driver's display remains one of the best in the business. Legible and customisable with bespoke sport modes and the ability to show a full-size map, if you wish.

You can keeping devices charged with a wireless pad or there are two USB-C ports under the cushy centre armrest. A 12-volt socket is also available, and two more charge points are found in the back.

If there's one criticism in the front, it's the fairly limited storage. The door bins are big enough for a 600mL bottle but not much more and beneath the armrest the tray is shallow. The only other storage spots are the two cupholders which are the perfect size for a small take-away coffee.

While on the critiques, the drive mode selector is awkwardly hidden near the passenger below the touchscreen.

The seats are amazingly comfortable with ample support and power adjust for everything, including under-thigh length and bolsters. Several massage programs can be accessed through the menus, too.

Continuing the comfortable seating, the SQ7's second row is capacious with plenty of head, leg and toe room even for those over 180cm.

The bench slides forwards and backwards manually and the backrest is adjustable. A fold-down armrest contains two more small cupholders, and there are two separate climate zones, two vents and heated outboard seats.

However, folding and unfolding the second row is a bit complex and quite heavy work with a strange mix between electric and manual movement to access the third row — a Nissan Pathfinder does this better.

Once back there, the third row is passable for adults providing the second row is slid forward.

There are ISOFIX ports and top tether anchors for both power-deployed third row seats, so you can fit up to five children's seats in an SQ7.

The SQ8's second row is still generous but you do lose a small amount of headroom owing to the sloping roof design.

You also sacrifice some boot space, at 608L with five seats and 1755L with the second row folded. That's still a lot but the spacious SQ7's 793L/1921L figures are even better and 295L with all seven seats up is respectable. Both have sturdy 40/20/40 split-fold rear seats.

As the vehicles are equipped with air suspension, owners can raise or lower the boot floor to make it easier to load bulky objects if needed. A power tailgate is standard on both models.

A retractable luggage cover, netted pocket, boot lights and some underfloor storage complete the boot, however both cars lack a spare tyre of any sort. A tyre inflation kit is included.

Audi's range of Q7 and Q8 large SUVs starts at $117,284 for the 45TDI and there's a plug-in hybrid version from $152,284, both before on-road costs. The flagship SQ7 and SQ8 are $174,815 and $178,815, respectively.

The pair is a rare example of a discounted new car, albeit by a slim $585, so you'd expect these behemoths to offer comprehensive standard specification.

Features such as 22-inch alloy wheels, ambient interior lighting, soft close doors, power-adjust heated and ventilated seats, quad-zone climate control, 'Valcona' leather upholstery, a 17-speaker Bang & Olufsen sound system, full-length sunroof, navigation and a head-up display are included.

Naturally, options are available in packs and standalone choices with all vehicles we drove featuring at least one of the expensive box-ticks.

The 'Sensory Pack' seems a logical choice, bundling a 23-speaker, 1920-watt sound system with raising tweeters, 'Dinamica' headlining, massage seats, heated rear seats, Audi's air ioniser and interior perfume, extended leather upholstery and rear sun shades for $14,400.

Another major option is the $10,900 'Dynamic Package' with active roll stabilisation and Quattro Sport rear differential.

Stand-out stand-alone options include HD Matrix LED and Laser headlights combined with customisable OLED rear signatures ($3950) and the black exterior styling packages ($1850, or $2550 for the Plus version).

The as-tested price for the tow pack-equipped ($1500) 'Daytona Grey' car we spent most time in was rather high at $209,215 before on-road costs — that's over $30K worth of extras.

This is the heart of our review, the unavailable hybrid engine, the so-called 'i-Force Max' hybrid powertrain. This is because the US market has never embraced diesel engines, which are so beloved by Prado owners in Australia, so in the search for greater efficiency, Toyota USA is leaning on hybrid technology.

The set-up in the LandCruiser combines a 2.4-litre four-cylinder turbocharged petrol engine with an electric motor in the bell housing between the engine and eight-speed automatic transmission. The combined output of this petrol-electric hybrid is 243kW of power and 630Nm of torque, which is significantly more than the 150kW/500Nm offered by the 2.8-litre turbo diesel offered in Australia.

The catch is, despite the additional power and torque, the LandCruiser is only rated to tow slightly more than 2700kg compared to the 3500kg towing capacity offered by our diesel Prado.

The SQ7 and SQ8 both use a 4.0-litre twin-turbo 'hot vee' V8 petrol after the diesel SQ7 was abandoned in mid-2022.

It is the same engine you'll find in just about every application of this MLB platform, including the Porsche Cayenne, Bentley Bentayga and Lamborghini Urus — though it makes more power elsewhere.

In Audi's two medium-sporty SUVs it produces 373kW at 5500rpm and 770Nm between 2000-4000rpm.

In practice, it's a swelling, punchy engine without much top-end sparkle — though 4.1 seconds to 100km/h is nothing to scoff at.

The V8 also produces a rather splendid soundtrack, striking the right balance between Detroit burble and motorsport bark for this application.

An eight-speed torque converter auto transmission has been retuned for improved shift logic and it remains buttery smooth. It's pleasing enough just manoeuvring slowly around a car park, where you can feel just well calibrated the long travel throttle and transmission logic are.

Obviously one of the biggest reasons for offering/choosing a hybrid engine is fuel efficiency and on that front the LandCruiser runs into the classic problem of big car, small engine. The official combined urban/highway fuel economy figure for the hybrid is 10.2L/100km, which is well behind the official claim for the diesel-powered Prado of just 7.6L/100km.

Drilling in deeper, the LandCruiser hybrid can drop as low as 9.4L/100km on the highway but rises to 10.6L/100km in a purely urban environment, which is typically the opposite to how hybrids excel.

The other major difference between the LandCruiser and our Prado is the size of the fuel tank. The US model only gets a 67-litre tank compared to the 110L offered in Australian models. That, naturally, has a major impact on range, with the LandCruiser hybrid only able to go a theoretical 656km on a single tank, compared to nearly 1300km for the Prado diesel.

With 2340kg to heave around, not even the 48-volt mild hybrid system can save the SQ7's fuel consumption — it's a thirsty beast.

The rated ADR combined cycle (urban, extra-urban) figure is 11.8L/100km and indulging in the ample performance resulted in 16.5L/100km on the trip computer. The SQ8 was much the same.

The SQ7 is certified to tow up to 3500kg (braked), equal to a Toyota LandCruiser or Nissan Patrol.

A fairly large 85L tank gives the SQ7 a theoretical driving range of around 720km from a fill-up. Naturally, 98 octane unleaded is required.

While it may be a hybrid, the LandCruiser is no urban ‘show pony’ and Toyota USA is adamant that it is tough enough to live up to the reputation of its famous nameplate. It’s built on the same TNGA-F platform as our Prado - as well as the Tundra pick-up and others - so it has the foundations for rugged adventure.

It comes standard with locking centre and rear differentials, rear coil springs, full-time four-wheel drive, a two-speed transfer case, ‘CRAWL Control’, a 2400W AC inverter and standard trailer brake controller, which are all must-haves for anyone planning a serious off-road trip.

While we have little reason to doubt the off-road ability of the LandCruiser, our test drive was limited to the urban jungle of Los Angeles, which allowed us to really focus on the powertrain.

Not surprisingly, given its similarities with other Toyota hybrid set-ups, it felt very familiar, albeit in a very different vehicle than the RAV4 and Camry we’ve driven previously. Despite its big on-paper numbers, there was some noticeable lag on initial acceleration and the engine sounds like a modern four-cylinder - a bit gruff when revved hard.

It certainly has enough performance to pull the LandCruiser along, but it isn’t over-endowed with power and torque. At least not in the way its stats suggest.

For the most part, around town, it did a good job of quietly motivating the big SUV around with a minimum of fuss.

Our drive loop started in South-East Sydney where the SQ7's burbly V8 and air suspension fitted right in, easily soaking up the worst of the concrete expansion joints and sharp-edged potholes.

It is a joy to waft around in the refined SQ7 with its remarkably good vision out the front and back (with 360-degree cameras to help elsewhere). Standard rear-wheel steer allows the back tyres to rotate up to 5.0 degrees, giving the 5072mm long SQ7 a better turning circle (12.5m) than a Q3 small SUV.

Its driven home further by the excellent drive mode customisation. Along with the standard programs, you can set an 'Individual' mode up with various selections for the suspension, steering, powertrain response and exhaust noise.

Following the SQ7, our time in the SQ8 took in some more twisting roads and the combination of 23-inch alloys with firmer suspension settings meant that, even in 'Comfort', 'Auto' or 'Balanced' drive modes, the coupe-styled model had a busier ride.

Both SQ7 and SQ8 featured 'Sport' adaptive air suspension, sitting 15mm lower than normal with the ability to drop the ride height up to 40mm in 'Dynamic' mode or raise it 50mm in lift mode to get out of sticky situations.

Audi chose not to specify the Dynamic pack on the SQ8, though, and the difference is noticeable compared to the SQ7. The coupe SUV rolls a little more in hard cornering and doesn't engage the rear end in quite the same way.

Back in the SQ7, turn in may feel a little less sharp owing to the taller height but the active roll stabilisation and Quattro electronically-controlled limited-slip differential splitting power between the two rear wheels makes for a more confident vehicle with better punch out of corners.

Grip is prodigious and the SQ7 is always in control with 285/35R22 Bridgestone Turanza T005 tyres.

A 2.4-turn lock-to-lock steering system is well-judged, remaining light in Comfort but adding enough weight and precision in Dynamic.

The brakes — 400mm front rotors clamped by six-piston calipers with optional ceramics — are reassuring and feel Autobahn ready. 

The Audi SQ7 with Dynamic Pack is like an Olympic swimmer that's put on some kilos and had a few kids but can still gap his teenage son in a 50-metre freestyle race.

This is perhaps the perfect expression of Audi's 'S' models USPs, being totally normal when pottering despite huge reserves of talent. 

The Audi SQ7 is currently unrated by local ANCAP safety authority but Euro NCAP awarded a Q7 50TDI a maximum five stars in 2019.

It features eight airbags, adaptive cruise control, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, surround-view monitor and exit-warning system to stop occupants dooring cyclists.

The adaptive cruise control is smooth and natural, although we found the lane-keep and lane-trace programs to be a little overbearing. Both can be easily disabled by holding the button at the end of the indicator stalk for about five seconds.

One big plus for the LandCruiser over the Prado is Toyota USA offers two years of free servicing - a nice bonus.

It does have different warranty coverage for different components though, the overall vehicle warranty covers the first three years, the powertrain is covered for five years but the hybrid components are warranted for 10 years.

Audi recommends SQ7 and SQ8 owners bring their car in for a service every 12 months or 15,000km.

Service pricing is not cheap, with a five-year package costing $4600 for either model. For reference a basic service plan for a BMW X5 costs $3450 for five years.

Audi has moved to a five-year, unlimited kilometre warranty with owners able to extend that (for a fee) up to nine years with Audi Advantage. An extra two years of warranty and scheduled servicing costs $4360 for the SQ7 and $4160 for SQ8.

Additionally, customers get access to Audi's loyalty programs with event invitations, ambassador experiences and discounts offers from select partner companies.