What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
What is it about single letters and performance cars?
BMW has M, Volkswagen has R, Lexus has F, and with only 23 choices left Hyundai opted for N - which stands for Namyang, site of the brand’s sprawling proving ground and development centre in South Korea, and Nurburgring, the famous German racing circuit where its performance cars are fine-tuned.
And like BMW M Sport, VW R-Line and Lexus F Sport, the Korean giant has N Line as a ‘lite’ option. Sporty models that add a little more punch and visual flair without crossing the line into hardcore hot-rod territory.
And this is one its latest examples, the pure-electric Ioniq 5 SUV in top-spec Epiq AWD trim and equipped with the N Line Option Pack as well as the tricky Digital Mirror Pack.
In this configuration it slots into the $90K price band, which means it has a lot to live up to in terms of performance, safety, driving dynamics, value and more.
So, stay with us to see if this premium five-seater is the kind of sporty EV SUV that gets your heart racing.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Hyundai Ioniq 5 Epiq N-Line AWD leverages an electric powertrain’s best attributes brilliantly well.
It’s ultra smooth and comfortable with ample performance and great dynamics thanks in part to this car’s N Line spec.
Its price tag pits it against formidable competition from the German Big Three, Tesla and others. But it has what it takes in terms of quality and value to fight that battle. It’s an impressive machine.