Subaru Impreza vs Toyota RAV4

What's the difference?

The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.

The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.

This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.

The Toyota RAV4 Cruiser Hybrid 2WD model reaffirms why the RAV4 is so popular in Australia. It offers families space, convenience and features in a well-priced and handsome package. The cabin noise might be an ick for some but for everything else this model offers it could be overlooked.

Over the years the Impreza has changed in its design and intention so much.

Once known primarily for its sporty sedan variants, today’s Impreza is a far more contemporary hatchback, forgoing the once wagon-like shape for something with the traditional bubble silhouette to align with its rivals.

For better or worse, it also syncs up with the rest of Subaru’s range, with the brand’s current design language on full show, but it also barely evolves from the previous-generation version from the outside.

It trades the chunky square light fittings from the previous car for something a bit more refined this time around, with a similar look and feel to the WRX and Outback.

Inside also gets a similar fit-out to other Subarus in the range, complete with a raised centre console, shapely dash, and the same huge screen from the Crosstrek and Outback which dominates the space and helps simplify things compared to the busy interior and multiple screens of the previous car.

It’s a cosy space with chunky comfortable seats and the signature bumper car steering wheel is a stand-out bit of Subaru design.

Even the base car with its plastic trimmed wheel and basic cloth trims in the door is basic in an almost refreshing way, but unlike some rivals manages to be comfortable, too, thanks to soft trims for your elbows in the doors.

In anticipation of the next-gen model, there hasn't been any design changes for the RAV4 - it remains a good-looking family SUV despite being a little heavy-handed with its angles.

Some external design highlights include garage friendly dimensions and a host of black accents across the body, including 18-inch alloy wheels that help to create an edgy kerb-side appeal.

Head inside and the RAV4 Cruiser offers a premium cabin-feel with its leather upholstery and large tech screens that headline the dashboard.

As always, there is a sense that design is based on functionality rather than style, which is typical of Toyota, but the simplicity makes the cabin relaxing to be in.

You’re not overwhelmed by touchpads or gadgets as can be the case in other new cars and there is a certain charm about that.

Living up to the adventure-ready Subaru promise, the Impreza's interior is quite functional.

Even though many controls have moved to the big central screen, there are individual buttons for temperature adjustment and a permanent touch function for fan speed on the lower third of the screen.

It would be nice to see a full set of physical buttons for climate functions, but this seems like a decent compromise.

Elsewhere there are large bottle holders in each door with a small accompanying pocket, two more rigid bottle holders in the centre console, a small tray behind them, and a huge armrest console box.

Under the multimedia screen there is a bay with a wireless phone charger, but like the Crosstrek, it is finished in a hard plastic material, which means your phone will easy slide around and out of the charging area in the corners, which seems like an oversight.

Adjustability is great, even in the base car, with flexible seats and a wide range of movement for the wheel, letting you easily find a suitable seating position. Width in the cabin is okay, but headroom is excellent.

The back seat offers a solid amount of room for myself behind my own seating position, at 182cm tall, but the middle position is no good for an adult thanks to the presence of a large raise in the floor to allow for the all-wheel drive system underneath.

Amenities for rear passengers are only okay in the base car, with a large bottle holder in the door and a further two in a drop-down centre armrest. There are no adjustable rear air vents or USB power outlets in the L, but outlets are added in the R and S.

Boot space is on the small side, with only 291 litres (VDA) on offer. The high floor means a limited amount of space with the luggage cover in place, although I was surprised to find we could fit the full three-piece CarsGuide luggage set once it was removed, so long as you’re okay not being able to see out the rear window.

Under the floor, the Impreza sports a space-saver spare wheel - a must-have for long-distance regional travellers.

The RAV4 continues to impress with its practicality.

Access and comfort for both rows is excellent. The heat and cool functions for the front seats are perfect for all seasons and the two-position memory function on the driver’s side is handy if you often share driving duties with your partner.  

The rear row seating is well-padded and middle seaters will love the legroom the lower transmission tunnel offers. Head- and legroom is good in both rows, even for taller adults.

Amenities and storage are also great throughout the car.

Front rowers enjoy a decently sized middle console which I can squeeze my small handbag into, a glove box, two cupholders, two drink bottle holders, a phone tray and two shelves in the dashboard. You also get a sunglasses holder!

In the rear you get a single map pocket, two cupholders and two drink bottle holders, which is enough for my little family of three.

In terms of technology, you get a bunch and the usability is great.

The 10.5-inch touchscreen multimedia system looks really nice and is now the same system that Lexus uses, which is a big plus as it’s much easier to use than the previous Toyota one. The next-gen model should see this upgraded to a 12.3-inch system, which is more in line with its rivals.

You also get built-in satellite navigation, wireless Apple CarPlay and wired Android Auto. CarPlay maintains a strong connection.

There's a multitude of charging options throughout, including a USB-A port, four USB-C ports, a 12-volt socket and a wireless charging pad.

Rounding out the cabin is a boot that offers plenty of space with its 580L capacity and you get a temporary spare tyre, as well as, a retractable cargo cover.

However, the quality of the cargo cover isn't the best and it would be easier to use if it had a handle to grip onto.

The Cruiser model comes with a powered tailgate, which is always handy but the 'warning' alert as it opens or descends is very loud. Truck-reversing-beeping loud. Everyone will know when you open the boot!

The model line-up for the RAV4 consists of five variants with each available in front- or all-wheel drive.

The model on test for this review is the Hybrid Cruiser 2WD, which sits second-from-the-top in the line-up and is priced from $51,410 MSRP.

This price tag nudges it to the top of its rivals, the GWM Haval H6 Ultra Hybrid ($45,990 MSRP) and Nissan X-Trail e-Power ST-L ($50,490 MSRP) but the standard equipment for the Cruiser highlights its overall good value.

Premium features include leather-appointed upholstery, electric front seats with heat and ventilation functions, two-position memory function for the driver's seat, a sunroof and carpet mats.

Technology has had a good look in recently with the 10.5-inch touchscreen multimedia system now powered by the Lexus system (much easier to use) and a customisable 12.3-inch digital instrument cluster.

Other tech includes built-in satellite navigation, a nine-speaker JBL sound system, USB-A port, four USB-C ports, a 12-volt socket, a wireless charging pad, digital radio, digital rear view mirror, and a 'Toyota Connect' app with over-the-air updates.

Practical items include keyless entry and start, rain-sensing wipers, dusk-sensing LED headlights, dual-zone climate control, a powered tailgate and directional air-vents in the rear.

For the grade level and compared to its rivals, the Cruiser more than holds its own.

The Impreza is equipped with just one engine and transmission for its sixth-generation, a 2.0-litre (FB20) four-cylinder horizontally-opposed ‘boxer’ engine mated to a continuously variable automatic transmission, driving all four wheels via the brand’s signature ‘symmetrical’ permanent all-wheel drive system.

The FB series is a development of the successful EJ series engines which lasted from 1989-2021. This more recent engine has new material science, heads, and seals which have helped the brand push service intervals out to 12 months rather than six, and should address issues which the older engines developed over time.

Power is on-par, but not a stand-out in the segment, with peak outputs of 115kW/196Nm.

All RAV4 models have a continuously variable automatic transmission and the same hybrid combination of a 2.5L four-cylinder petrol engine and electric motor which combine to produce up to 160kW of power and 221Nm of torque for front-wheel-drive models. 

The combo delivers decent power for an SUV of this size.

One issue with having a non-turbo, non-hybrid 2.0-litre engine with all-wheel drive is relatively high fuel consumption. The Impreza has an official combined cycle fuel consumption figure of 7.5L/100km which is less than impressive in today’s market of hybrids and downsized turbocharged engines.

In my week of mostly stop-start city driving, the test example drank 11.1L/100km, which is disappointing.

Mercifully, it is capable of running on 91RON unleaded. For those who care, the CO2 output is officially 170g/km which is well above the 140g/km it would need to be at to avoid the wrath of incoming vehicle emissions regulations.

The Toyota hybrid powertrain produces the lowest official combined fuel cycle figure compared to its rivals at just 4.7L/100km and the best theoretical driving range of up to 1170km courtesy of its 55L fuel tank.

After covering a mix of open-road and urban driving this week, the on-test figure is 5.5L/100km, which proves Toyota does hybrids well.

Have you driven a Subaru in the last 10 years? The drive experience here is pretty much uniform with the rest of the automaker’s range.

This means a lot of very appealing traits. For example, the new Impreza has a comfortable, compliant ride, really nicely weighted steering, and solid handling even on slippery surfaces courtesy of the all-wheel drive system.

The FB series engine also has a good bit of pull fairly early in the RPM range which makes it deceptively spritely, although power really hollows out the more you push it.

This makes it nice to drive around town, but less impressive when it comes to overtaking on the freeway.

This is reinforced by the continuously variable automatic which lends the engine a thrashy, rubbery character when pushed, but is nice and predictable at lower speeds.

The rev-happy engine is also quite noisy when a lot is asked of it, and like a lot of Japanese cars, but Subarus in particular, tyre roar picks up in the cabin above 80km/h.

It’s a comfortable and family-friendly drive, and I particularly like the way the plethora of active safety systems sit by the wayside and don’t interfere with the overall experience.

It is just a bit of a shame it doesn’t move the drive experience forward by a huge amount. The current Impreza doesn’t feel meaningfully different from the fifth-generation version which debuted in 2016.

The RAV4 Hybrid Cruiser 2WD is stupidly easy to drive which is one of its best qualities.

The driver is front and centre for design, so you don’t have to take your eyes off the road to twiddle with climate controls or changing your music. That makes the driving feel… well, cruisy.

Power delivery is mostly smooth and offers decent punch when you need to put your foot down. However, it can be laggy off the mark from a cold-start, so take care when crossing traffic.

Suspension feels well-tuned for our Aussie roads, even the regional ones, but never feels floaty. This is well-grounded but you do get some roll in corners.

A drawback is the cabin is annoyingly loud once you hit the open-road and there is a wind-whistle near the driver that drove me nuts.

There are also a lot of squeaky/rubbing noises when you hit bumpy roads. However, it is a refined experience around town, when engine noise is all but nil. The urban environment is where it shines. 

The steering is direct with a tight 11.4m turning circle, which makes the RAV4 easy to park. It also helps that the 360-degree view camera set-up is top-notch, which is not always the case for Toyota, and you get front and rear parking sensors too. 

The RAV4 has a maximum five-star ANCAP rating from testing done in 2019 and has seven-airbags but doesn’t have a front-centre airbag yet. 

It has high individual scores for protection, scoring 93 per cent for adult, 89 per cent for child, 85 per cent for vulnerable road-user, and 83 per cent for its safety assist systems.

The RAV4 has AEB with car, pedestrian and cyclist functions, operational from 10-80km/h (180km/h for car) but it is usual to see the system operational from 5.0km/h.

Standard crash-avoidance safety kit includes blind-spot monitoring, an SOS call button, emergency steering assist, driver attention alert, a rear occupant alert, rear and forward collision warning, rear cross-traffic alert and lane departure alert.

There's also lane keeping aid, traffic sign recognition, an intelligent seatbelt warning, adaptive cruise control with stop/go functionality, a 360-degree view camera system as well as front and rear parking sensors.

You also get a digital rear view mirror, which is great when you have compromised vision out the back window.

There are ISOFIX child seat mounts and three top tethers in the rear row. You might be able to get three seats across but two will fit best.

Subaru offers its fairly standard five-year and unlimited kilometre warranty on the Impreza, with 12 months of roadside assist included.

There is also a five-year fixed-price service program covering the first 75,000km, although it’s nowhere near as affordable as the Corolla or i30, coming in at an average annual cost of $464.64.

The Impreza needs to be serviced once every 12 months or 15,000km, whichever occurs first.

The RAV4 is offered with a five-year/unlimited km warranty, but you add two more years if you service exclusively with Toyota and on schedule.

There is a five-year capped-priced servicing program and it costs just $260 per service, which is very competitive for the class.

Servicing intervals are reasonable at every 12-months or 15,000km whichever occurs first.