What's the difference?
Did you know SsangYong translates to ‘Double Dragon’?
How friggin’ cool is that? Far cooler, at least, than the Korean brand’s history, which the word ‘tumultuous’ barely begins to cover.
After years of ownership woes and a near-bankruptcy, the brand came out the other side with enough stability to field a range of new vehicles, courtesy of its ambitious new owners - Indian giant Mahindra & Mahindra.
The Tivoli small SUV is the first car to launch under the new, cashed-up leadership and when it landed in Korea in 2015 it was solely responsible for the ‘Double Dragon’ brand turning its first profit in nine years.
Fast forward a few years, and a re-booted SsangYong is again confident enough to enter the Australian market, with a four-pronged, all-new SUV assault.
So, does the Tivoli have what it takes to break into our highly competitive small-SUV scene and help SsangYong pull a miraculous Korean turn-around, a-la-Hyundai?
I spent a week in the mid-spec Tivoli ELX diesel to find out.
Developing a new motor vehicle from scratch costs billions which is why manufacturers are increasingly sharing vehicle platforms and technology to spread these ever-increasing costs across two (or more) strategically aligned automotive brands.
This ‘badge engineering’ strategy is becoming popular in the light-commercial vehicle (LCV) segment as evidenced by partnerships between Ford and Volkswagen with their Ranger/Amarok and Transit Custom/Transporter pairings, Isuzu and Mazda with their D-Max/BT-50 duo and Chinese contenders MG and LDV with their U9/Terron 9 tie-up.
Mitsubishi and Nissan have recently established a similar relationship, with Mitsubishi’s Triton donating its underpinnings for the latest Nissan Navara. We recently spent a week with Nissan’s new entry-level model grade to assess its credentials from a tradie’s perspective.
I was asked the critical question while I had the Tivoli ELX on test – “Do you think people will buy this car?” After some time in thought, my answer was – “Not many… yet.”
Those who can look past the brand perceptions are getting an SUV which is damn near as good as anything on the market – and likely cheaper to run.
To that, you can say a lot of things: If only it cost slightly less. If only its rear was better looking. If only it had a five-star safety rating.
But here it is – the fact that the Tivoli can even hold a candle to its slick, finely tuned competition says a lot. The Double Dragon is back, and if it can afford to stick around for a while, perhaps it will stand a chance of putting the big players on notice.
The D27 Nissan Navara represents badge engineering at its best or worst, depending on your point of view regarding platform sharing. However, when assessed purely on its merits as a standalone tool of trade, the entry-level SL is a competent and economical workhorse that’s worthy of at least cross-shopping with the major players.