Skoda Kamiq vs Gac Emzoom

What's the difference?

The Skoda Kamiq continues to be an overlooked gem. It’s cleverly designed and well equipped, even in base form, and what sets it apart from many other dull options in this segment is how fun it can be to drive.

Despite all of this and keen ownership terms it continues to account for a tiny number of sales in the segment, and I don’t think it’s destined to change as, value or not, its positioning remains the same in a small SUV space where it’s increasingly hard to stand out.

Still, for those who dare to choose something different, there’s a great little car to be found.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Kamiq's design is distinctly European for better or worse, but it stands out from its crossover rivals by looking (and feeling) more hatchback than SUV.

If you’re wondering what’s changed for this update, I don’t blame you, the changes are very subtle. Looking closely will reveal a tweaked front bumper and a new rear diffuser, as well as progressive LED indicators.

The style of the two variants has also been subtly altered with new wheel choices and the increase in the use of gloss black on the Monte Carlo, but there are more distinct changes on the inside.

Each grade gets its own theme for the highlight trim across the dash reflected in the seats, and honestly I don’t miss the leather, cloth seats are back in in a big way, and in both grades here they’re pretty rad.

Other new features include a tweaked set of multimedia screens, with the base car maintaining a set of dials, and the larger unit re-working its touch-based shortcut buttons.

As usual, the digital dash treatment (courtesy of Volkswagen Group) is well above par in terms of customisation and information.

Ultimately then, it’s not too different from how it looked and felt before, but there’s certainly an argument to be made that it didn’t need to change. The Kamiq has always been a distinctive and well-appointed choice in this segment.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

Practicality is one of Skoda’s big selling points. The deal is this. Skoda models sit between entries in the Volkswagen range to provide strategic alternatives to its parent company's hero brand.

The Kamiq, for example, sits size-wise between the T-Cross and T-Roc, although once you’re in the cabin it feels bigger than both.

A nice low seating position makes the roof feel distant, while massive windows grant excellent visibility. It's easy for me (at 182cm) to find a nice seating position thanks to plenty of adjustability, although some might find it feels a bit more hatch-like than other SUVs in this class which have taller seating positions.

The overall spacious feeling in the front is boosted by ample storage, including pockets and bottle holders in the doors, a triple cupholder in the centre console, a large storage bay under the climate unit and a small armrest console box.

Unlike rivals in this space which are quick to offer synthetic leathers as you work your way up the range, even the top-spec Monte Carlo has seats clad in cloth trims.

While this might not be great if you have kids prone to spilling liquids, I think design-wise the car is better for it and certainly no less comfortable.

Also notable is the commitment to dials for the climate unit, and a change for this model year is the introduction of fan speed buttons so this function no longer needs to be controlled through the touchscreen.

Interestingly, dials only appear on the smaller of the two touchscreens available on the base Select, while the Monte Carlo’s larger screen only has touch-based volume controls.

The back seat is enormous, offering me leagues of knee room behind my own driving position and the roof remains almost as distant as it is in the front seats.

It also feels wide enough and has decent amenities, like dual USB-C sockets, adjustable rear air vents and dual-tiered pockets on the backs of the front seats. 

You also get a decent-sized bottle holder in the door and a drop-down centre armrest and the soft trims continue into the rear unlike some segment rivals which switch to hard plastic door cards.

The biggest downside for back seat passengers is the raised floor in the centre position (a platform restriction) which unfortunately makes it a bit squeezy for adults. Best leave this centre position for kids.

At 400 litres the boot punches well above its weight for this crossover segment, expanding to 1395L with the second row folded.

There’s a space-saver spare wheel under the floor and the Kamiq is also rated to tow, albeit at a limited 610kg or 630kg for an unbraked trailer and 1200kg or 1250kg (braked) for the Select and Monte Carlo, respectively.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

Two grades, two engine choices, doesn’t really get simpler.

The base Select is offered only with the smaller 1.0-litre three-cylinder turbocharged 85TSI engine (85kW/200Nm) paired with a seven-speed dual-clutch automatic transmission, driving the front wheels.

Meanwhile, the top-spec Monte Carlo is only offered with the larger 1.5-litre four-cylinder turbocharged 110TSI engine (110kW/250Nm). It is also paired with a seven-speed dual-clutch auto and also only drives the front wheels.

These engine options are notable in the segment as they are both lean turbo units in a sea of older naturally-aspirated engines, and while some will rightfully have reservations around dual-clutch automatics, they’re certainly snappier and more efficient than torque converters or dull CVTs.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

You’ll note Skoda doesn’t offer a hybrid option in its range, although one of the benefits of its more complicated engine and transmission is a fuel consumption which falls between what a plug-less hybrid or naturally aspirated rival might score.

The official/combined consumption of the 85TSI engine is just 5.5L/100km and for the 110TSI engine it is 5.6L/100km.

On our lengthy drive program at the launch both variants seemed to be landing a little over 6.0L/100km, which is more impressive than many rivals, which score in excess of 7.5L/100km in our testing.

Perhaps to even things out a little, the Kamiq’s turbocharged engines require mid-shelf 95 RON unleaded.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

What immediately sets the Kamiq apart the moment you hop in the driver’s seat is how hatch-like it feels. While a lot of small SUVs and crossovers in this price-bracket grant a really high seating position to make them feel bigger than they are, the Kamiq lets you sit closer to the floor.

This has the effect of making it feel even smaller than it is, but also lends it a sporty feel from behind the wheel. This is reinforced as soon as you start driving by its lightweight, agile feel.

Keen steering in both grades is backed by firm suspension, making the Kamiq responsive and agile, and because both engines are turbocharged they offer something quite different in this space normally dominated by dull naturally-aspirated 2.0L engines.

First, the catch. The dual clutch transmission can be a bit fiddly, particularly in the 85TSI which comes with a fair dollop of turbo-lag.

This means you’ll have to factor in a moment of delay before acceleration arrives at T-junctions or green lights. It can be frustrating at times, but the trade-off is the small capacity turbo engine pairs with efficient ratios to make for lean fuel consumption.

The fun factor is also boosted. Once you overcome the initial laggy moment, the little turbo engines surge to life with an agreeable gruff tone, and the dual-clutch transforms from fiddly to snappy once you’re at speed.

This means when you’ve got a nice road to carve up, the Skoda is a hell of a lot more entertaining to drive than almost any rival in this space.

It doesn’t have the clumsy handling of Chinese rivals, nor does it have the lifeless drone of a bigger, less efficient engine paired to a continuously variable automatic. It’s a rare slice of excitement in a small SUV category dominated by average drive experiences.

The cabin manages to feel upmarket in most ways, and is relatively easy-to-use on the go thanks to a commitment to the dials and switchgear. It is a comfortable companion on a long journey.

While the suspension is keen and keeps the car agile though, keep in mind the ride can be quite hard. This Skoda doesn’t quite have the poise or breadth of ability of its VW relations. Large wheels in both grades don't help this equation.

There is also a notable amount of tyre roar entering the cabin, particularly on coarse chip or at freeway speeds which, to be fair, is a common trait in this part of the market.

To summarise, the Kamiq is a uniquely European drive experience in an otherwise dull segment, and despite some drawbacks, it’s a real stand-out as a result.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

Skoda is going to great lengths to try and challenge the idea that a European car can’t be as easy to own as a Japanese or Korean rival.

As a result, it is the first European brand to offer a seven-year, unlimited kilometre warranty, which is backed by a seven-year prepaid service pack.

This pack is reasonable. At $2650 it works out to $379 a year, which is not quite as affordable as Toyota or some Chinese rivals, but it’s also not expensive when you consider the service pricing of brands like Subaru or Kia.

It also offers a guaranteed future value program and the brand’s keen finance terms, on paper at least, make a Kamiq cheaper to own over five years than many of its competitors.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.