What's the difference?
Ask any opinionated car enthusiast why it is that they hate electric cars, and you’re going to hear the same word revving them up - “noise”.
Sure, EVs might be fast, and even the most old-world-loving petrol head (are we going to have to come up with a new term, soon? Power crazed? Amp-head? Copper top?) will grant you that they can be fun to drive, but the argument is that you just can’t love a car as much if it doesn’t make shouty sounds.
But there is one bunch of well-heeled car lovers who will demur on this topic, and for whom the idea of switching a big, stupidly powerful V12 engine for whispering electric motors seems to be no issue at all - Rolls-Royce fans.
They have, allegedly, been knocking down the doors at Goodwood, demanding that Rolls build them an EV, and finally it has arrived, in the stunning shape of the Spectre, and the orders are pouring in.
We flew to the Napa Valley in California to try it out.
Late last year, Audi gave its large SUV range a freshen up by stocking its showrooms with the Q8 55 e-tron model; a rebadged, facelifted full-sized electric SUV designed to go head-to-head with things like the Mercedes-Benz EQE.
As it turned out, the Q8 55 was destined to become the mid-spec model and now Audi has book-ended the Q8 range with the entry-level Q8 e-tron 50 and the flagship SQ8 e-tron.
And while the previous 55 model was available in Sportback and SUV (station-wagon) forms, the latter has now been dropped.
That leaves the 50 model as an SUV only, while the headline act – and the vehicle we’re testing here – the SQ8 can be had in either body style.
The reason we’re concentrating on the biggest, baddest, most expensive variant, is that’s precisely what Audi is tipping the Australian market will gravitate towards.
In fact, as many as 70 per cent of Q8-platform sales could be the SQ8. That’s in line with the Australian market’s fondness for spending up big on the sportiest version of many makes and models, but it remains a bit of an anomaly in the rest of the car-buying world. Nevertheless, it remains the reason we’re focussing on that variant here.
Of course, electrification has never been more important for a carmaker operating here since the New Vehicle Efficiency Standard was announced recently, and even though the Q8 range will be a small percentage of Audi’s sales here, any EV represent progress towards meeting corporate targets.
Personally, I was very much taken with the looks, and the feels, of the new Rolls-Royce Spectre, which delivers everything you’d expect from this brand, and seems to have lost nothing by switching to electric propulsion. The trick, it seems, in turning your brand into an EV one is to have made your cars silent in the first place.
But the real verdict comes from the people hurling their Spectre orders at the company, which has received so many of them it’s being forced to ramp up production. And 40 per cent of pre-orders are from new customers. Honestly, it’s as if they were all just waiting for an EV to drop a million on.
There’s not doubt large, luxury SUVs like the SQ8 have a lot to gain from electrification in terms of refinement, performance and running costs. The flip-side is the extra mass of the batteries and other electrical gear but, in this case at least, there might be a silver lining there in the way the hulking SUV manages to force the air suspension into agreeable submission.
For our money, the station-wagon variant is the one to buy. It’s cheaper to begin with and with its greater luggage capacity, it simply makes more sense. Which is not to say the Sportback version is compromised in luxury, safety or performance terms, but if practicality doesn’t figure highly in any purchasing decision involving an SUV, then we sense a great disturbance in the force.
Regardless of what’s powering the SQ8, the driving experience is vintage Audi and that’s a good thing, and even that massive kerb mass can’t blunt the sort of chassis dynamics and feedback we’ve come to expect from the brand.
Some buyers will possibly baulk at the projected range and the Audi’s appetite for electrons, but when lined up side-by-side with its major competition, the SQ8 is every chance to emerge as the one to buy. We’ll need a proper comparison for that, of course, but the Audi should be on any short-list of big, deluxe, electric SUVs.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Making a vehicle as enormous as the Spectre look good is no mean feat, but Rolls has done a hell of a job, from most angles. The massive Pantheon Grille is something to behold in the metal, and because it doesn’t need to let air into an engine bay, it’s been designed for airflow, as has so much else. Rolls achieved a drag coefficient of 0.25, which is good for extending EV range, and they even spent more than 800 hours in a wind tunnel working on making the Spirt of Ecstasy hood ornament as aerodynamic as possible (she’s had her wings clipped, apparently).
The modern take on the classic grille combined with a chesty bonnet and very cool DRLs give the Spectre a look of classic modernity from the front, while the proportions over all give it a great side profile.
Apparently the design brief was based on some majestic cliffs, the Seven Sisters of Sussex, and the car definitely has that level of grandiosity.
The only weak point is the rear, which had to be sheer for aero reasons - and features the narrowest legally possible rear lights, which are supposed to look like “islands in a lake”, apparently. To me, driving behind one, the rear view is just a little dull.
The luscious interior is meant to be an example of “Automotive Haute Couture”, meaning hand made and stupidly expensive, and Rolls also humbly refers to it as a “cosseting art lounge”. It all sounds a bit over the top until you sit in it, and discover that it really does feel beyond special.
Stylistically, the big news is that the SQ8 is the second model to take up Audi’s latest exterior design language. That includes the two-dimensional Audi grille logo as well as a 'singleframe' (Audi’s own word) light bar that links the matrix headlights.
The SQ8 also gets Audi’s Sport Package as part of the price of admission, and that includes black roof rails and other touches.
Of more technical interest is the way the front of the car has been designed to aid air flow around the front wheels. Controllable flaps in the front fascia as well as underbody winglets keep the air flowing around the wheels without contributing to excess aerodynamic drag at speed.
In an engineering sense, the big news is the adoption of a three-motor layout. While some manufacturers are yet to see the value in this, having a motor on each of the rear wheels means there’s no longer a need for a rear differential.
If you’re looking for the modern EV style interior, you can forget it, because Rolls says it didn’t want “any of that funky stuff” in the Spectre, so no giant screens in here. Indeed, I switched into a Rolls-Royce Ghost at one stage to be driven somewhere and the interior was almost exactly the same, although the new car gets a more modern fully digital dash.
There’s plenty of room for water bottles and oddment storage and the sense of space for the driver and front passenger is suitably grand, but the rear seats are really for spoilt teenagers rather than Rolls owners. They’re not uncomfortable, at all, but they just feel a bit squeezed, you wouldn’t ask to be chauffeured in a Spectre, clearly it’s a Rolls you’d choose to drive yourself.
The boot is wide, deep and long with a volume of 380 litres.
There’s absolutely no question Audi knows a thing or two about cabin layouts and ergonomics. Like other contemporary Audis, this one features the fully customisable Virtual Cockpit with a huge range of possible displays and layouts. And again, as usual, it all works seamlessly and efficiently.
The head-up display is amazingly clear and the twin touchscreens divide the car’s tasks logically. Yes, there’s a lot going on, but compare the way the Audi applies logic to the menu strategy to the scatter-gun approach of many others, and you can see that plenty of thought has gone into this stuff.
Also, it goes without saying, of course, that there are multiple charging points as well as plenty of connectivity with good wireless connections available. That includes wireless phone changing.
The front seats are sporty but not too firm, even if they do give you a bit of a squeeze thanks to high bolsters and lots of contouring. The rear seat is likewise firm initially and is really best for two backsides thanks to the sculpting of the rear bench.
That said, it will accept a centre passenger, but that seat will be the last one occupied. Rear legroom – important in a car like this - is good, there’s enough room for your feet under the front seats and headroom, even in the allegedly racier looking Sportback, is ample if not huge.
The panoramic sunroof means there’s plenty of light to counter the dark interior colours, and the only real surprise is the amount of hard plastic on the upper part of the door trims, just below the glass. Given the acres of much plusher trim farther down the door, this seems a bit odd.
The other comment we’d make is that the SUV body simply makes more sense in terms of load carrying (569 litres plays 528) and makes more of the SUV’s claim to practicality.
The Sportback is also a bit of an acquired taste and while it’s not the first SUV-coupe mash-up we’ve seen, to many eyes, the combination never looks right. Coupe on stilts? Surely, not for everyone.
On that subject of practicality, the SQ8 bucks the trend in EVs by being able to tow up to 1800kg with a braked trailer. The factory towing pack is a $2180 option.
Australian pricing for the Rolls-Royce Spectre starts from $770,000 before on-road costs, and on the point of whether that represents value, well not to me, but certainly the huge number of orders Rolls claims to have been hit by suggests otherwise.
You do get a lot of car for your money, because the Spectre is vast and weighs almost three tonnes, and there’s no doubt that the interior is nicer than most people’s houses, or even the nicest hotel you’ve ever seen, and that the top-notch umbrellas hidden in each door are a nice touch.
One of the nifty and unexpected features the Spectre offers is a “Rolls-Royce Sound”, which you can toggle on and off. With the fake noise off, the car is freakishly quiet - apparently during testing they achieved a level of EV silence so incredible that people found it “disturbing” and had to engineer some sound back in - but with it on you get just the most subtle of guttural sounds. Every other company so far has gotten fake noise wrong, but Rolls has nailed it with the Spectre; it’s just loud enough, but suitably restrained as well.
You also get the wondrous Starlight Headliner, which uses optic fibre cables to paint the night sky on the roof, complete with shooting stars, and in the Spectre you can now have the stars fitted to the inside of its massive coach doors as well.
None of the Q8 variants are what you’d call remotely spartan, and even the entry-level Q8 50 gets air suspension, Audi’s 'Virtual Cockpit', 20-inch alloy wheels, LED headlights, ambient interior lighting, dual-zone climate control, driver’s seat memory function, a head-up display, digital radio and a 360-degree camera.
The Q8 55 builds on that with the Sportback body (which is not available on the 50 variant) an extra 50kW of power from its twin electric motors, 21-inch alloy wheels, sports front seats and four-zone climate-control. There’s also an electrically adjustable steering column (the 50 has manual adjustment).
What makes the SQ8 the flagship car, of course, is not just more equipment (though there is plenty of that) but rather the optimised driveline with its three electric motors and 370kW output.
Beyond that, you also get a panoramic sunroof, 22-inch alloys, matrix LED headlights, heated front seats and a Bang & Olufsen premium sound system with no less than 16 speakers including 3D loud-speakers.
And because choice equals luxury, the SQ8 can be had in either of the Q8’s body styles; the station-wagon SUV or the Sportback. Neither of which run to a third row of seats.
Option packs include the 22kW charger option at $6900 and the 'Sensory Pack' which gets you headlights capable of branded projections on to your garage wall, e-tron branded puddle lights, powered, soft-close doors, heated rear-outer seats, an interior ioniser and 'fragrancer', extra dashboard leather and manual rear-window sun-shades. Yours for an extra $9600.
And if the SQ8 doesn’t look menacing enough, there’s a black exterior package at $2300 that, um, adds extra blackness.
The one option you need to think about carefully is the virtual mirror package which, at $3500, replaces the conventional mirrors with cameras that show what’s behind on panels in the top corner of the front door trims. It takes a bit of acclimatisation and revision of muscle-memory and is definitely not for everybody.
The price hike over the $140,600 entry level car is a hefty $33,000 for the SUV variant ($173,600) and a neat 40-grand for the Sportback ($180,600).
For the first time ever, this Rolls-Royce has no magnificent engine, no throbbing 12 cylinders, no, it has two separately excited synchronous motors, one on each axle for seamless all-wheel drive. The front motor makes 190kW and 365Nm while they’ve sensibly sent more grunt to the rear, which gets 360kW and 710Nm. Either motor on its own would be enough to power a normal car. The total figures are 430kW and 900Nm, which is supercar like.
The battery is made up 804 cells, weighs 700kg and has a net capacity of 102kWh, and the designers used it as a sound-deadening agent for road noise, because it’s so massive.
The Spectre can hit 100km/h in 4.5 seconds, which feels very fast indeed when you’re piloting something that weighs 2890kg and is 5.5m long.
While many electric all-wheel-drive vehicles use a motor on each axle, the Audi electric 'Quattro' system here arguably goes one better with a total of three motors.
The front axle features the traditional single motor while the rear axle has two; effectively a motor on each rear wheel.
When they all chime in, they bestow the e-tron with a maximum of 370kW of power and an astonishing 973Nm of torque; more than enough to get the 2.6-tonne e-tron moving.
Enough, in fact to get the car from rest to 100km/h in a claimed 4.5 seconds and on to an electronically limited top speed of 210km/h.
A single-speed reduction transmission is fitted and drive is constantly sent to all four wheels via an electric version of Audi’s famed Quattro all-wheel-drive layout.
Suspension is by adaptive air springs and there’s adjustable (via the steering wheel paddles) regenerative braking.
The Spectre is rated at 520km on the WLTP scale, but Rolls claims it can do a lot better (like 600km). Efficiency is claimed to be 21.5kWh per 100km.
We drove 210km and had 300km of indicated range left at the end, which is pretty close to the claim.
The Spectre can be charged at up to 200kW on a DC fast charger, on which it will take 35 minutes to go from 10 to 80 per cent charge.
On an 11kWh home system it will take 10 hours and 45 minutes to go from zero to 90 per cent charge.
Moving this much weight at such velocities and for such distances requires a big battery. In fact, Audi claims the SQ8’s battery, at 114kWh is the biggest in the business.
But, again, it needs to be, especially with the claimed energy consumption of a hefty 28.8kWh per 100km for the SUV version and 28.0kWh per 100km for the slightly slipperier Sportback.
That gives a theoretical range of 417km for the SUV and 430 for the Sportback, both of which are numbers some potential buyers won’t consider sufficient.
But those same people should consider the fact that in a mix of winding country roads and some freeway running, we were able to beat those consumption claims, recording closer to 26 or 27kWh per 100km which, if nothing else, suggests the published range figures might be somewhat closer to reality than the EV (or any other segment of the car industry) market typically gets.
The standard charger runs at 11kW but on a 10-amp household socket, home charging will be limited to 7.2kW, although an optional 22kW charger ($6900) is also available from Audi.
The DC charging is the highlight, however, and the SQ8 can cope with charging speeds of up to 170kWh, meaning it can theoretically get from 10 per cent to 80 per cent charged in about 31 minutes on a commercial charging station with enough grunt.
The short answer to this question is that the Spectre drives just like a Rolls-Royce, but that answer is deceptively simple, because, for an electric vehicle, that’s actually a hell of an achievement.
Most EVs do not feel like cars to drive - the electric Hyundai Kona is not much like a petrol one at all - but what Rolls set out to do with its first EV was to make a vehicle that feels, handles and accelerates just like one of its famous and fabulously over-powered combustion-engined Ghosts, Phantoms or Wraiths.
This meant it had to be “Silent”, which it nails with ease - and the important thing to remember here is that even its V12 cars were always incredibly quiet, unless you really misbehaved. And it had to be “Effortless”, another brand pillar. Again, nailed it, because a Roller has never bothered with things like shift paddles, Sports modes or even the option to do anything but stick it in D for Drive and go.
The sensation Rolls owners demand is endless, otiose acceleration, particularly off the line, and the Spectre delivers this in a typical EV fashion, but also one that’s very familiar to anyone who’s driven a Ghost, for example. It’s just a sense of overwhelming, prole-crushing progress, and it’s magnificent.
The third and final brand pillar is “Waftability” and despite all the weight that it’s carrying (imagine how far over three tonnes this thing would have gone if they didn’t build their cars out of aluminium), the Spectre rides with a kind of hovercraft air of being just above, or barely in touch with, the ground. Bumps are no longer your concern, sir.
As mentioned, Rolls could have chosen a limousine-style vehicle as its first EV, but it has made a driver’s car instead - no CEO will sit in the back of a coupe like the Spectre. So it had to deliver when it comes to being fun, or at least a little frisky at times, when driven.
Again, quite incredibly, despite its mass and weight, it does reward enthusiastic driving and can carve up even relatively narrow winding roads with aplomb, displaying very little body roll or pitching. The steering is almost absurdly light - because it must be “effortless” - but there’s still enough feedback to keep you interested.
Most of the time, of course, the essentially laid back aura of being in a Rolls-Royce will seep into your body and brain and you will simply cruise along, patting yourself on the back for being so rich and clever.
And now, with an EV option finally available, you can tell yourself you’re saving the planet as well (as long as you don’t think about the 28 other cars in your garage).
Almost a thousand Newton-metres (not to mention 370kW) infers some pretty serious performance and so it is.
When you press down on the throttle pedal, there’s an instant and somewhat furious response from the driveline. And just as the Audi’s touchscreens have been calibrated to respond on a human scale, so too have the major driving controls.
That said, while there’s more acceleration on tap than most drivers will ever have experienced, the SQ8 doesn’t move forward with quite the irresistible force the bald numbers might suggest.
And that’s purely down to the thing weighing the wrong side of 2.6 tonnes. Sure, Audi claims 4.5 seconds and that seems fairly believable, but it’s not quite as ballistic as some other current EVs.
Still, that’s hardly its mission in life, anyway. Top speed, in the interests of thermal management, has been limited to an entirely understandable – not to mention adequate - 210km/h.
But one thing all that kerb mass has (arguably) done is make the suspension work properly. Speaking purely personally, until I’d sampled the SQ8 over a variety of bitumen joins, potholes of all sizes and even clattering level-crossings, I was yet to drive a passenger car on air suspension that worked as well as the brochure claimed.
Historically, air suspension has been okay on smooth roads and even sometimes bigger lumps and bumps. But it usually fell short of expectations on small amplitude, high frequency stuff that made the suspension judder and stutter. Not this Audi.
Even on the 'Dynamic' setting, the ride never falls beyond plush although you will notice a little more stiffness being dialled into it by the computer.
The best advice is to leave it in the 'Comfort' setting where there’s still lots of roll and pitch control, yet an even higher degree of suppleness that fundamentally refuses to be beaten by a lack of post-Covid road maintenance. And this from a car that rides on 22-inch wheels and tyres.
Perhaps compressed air doesn’t scale in a linear manner, making the addition of a couple of tonnes of sprung mass a positive, rather than a negative.
The other thing Audi has done well to maintain is that almost indefinable corporate steering response.
It’s kind of muted this time around in terms of its ability to talk to you, but there’s still an over-arching Audi-ness to it with an instant pointiness without the frenetic feel often associated with a quick ratio and sticky tyres.
The Spectre has not been crash tested for ANCAP. Its safety offerings include adaptive cruise control, lane-change assist, lane departure with active steer, a reversing assistant - "to support with parking and long reverses, eg country lanes or driveways, Spectre will reverse the previous 200m driven" - and collision warning with active braking.
Rolls tell us the Spectre has "Four airbags (does not need more)". So that's good news.
Like any modern, high-end SUV, the Audi is dripping with safety gear, both passive and the latest active driver aids.
Autonomous Emergency Braking is included, of course, but goes a bit further with pedestrian and cyclist detection. There’s also adaptive cruise-control with a speed limiter and the Audi offers assistance rather than just a passive warning with traffic-jam assist, collision avoidance assist, turn assist, exit assist, intersection assist, rear-cross traffic assist and lane-change warning and assist.
There are also front and rear parking sensors combined with a 360-degree camera system which includes a kerb view function for tight parking spots.
Given the bulk of the e-tron, that might be a pretty handy addition. A tyre-pressure monitoring system is also a great standard feature.
The SQ8 hasn’t been locally crash-tested but has scored a maximum five stars in European testing.
What’s missing? Probably only a central airbag to prevent front-seat head clashes in the case of a side impact.
Now, I would assume you'd get a lifetime warranty at Rolls prices, but apparently you get only four years, but it is unlimited mileage.
The Spectre's battery is covered by a 10-year warranty.
An extended service and warranty package is "TBC".
Rolls also offers 24/7 roadside assistance, and if your battery goes flat the company will take your Spectre to the nearest charging station.
A "regional flying doctor" is on standby 24/7 in extreme cases if Spectre “fails to proceed”.
Audi’s factory warranty is a good, but no longer remarkable five-year/unlimited warranty on most of the SQ8.
The exception is the battery which is covered by a six-year/160,000km warranty. Audi will also come to your home and connect the standard 10-amp charger and there’s an Origin Energy green power offer that comes with it.
Charging is taken care of for the first six years with a Chargefox subscription as well as Audi Connect. You’ll also get six years of free roadside assistance and the first six years of standard servicing are also included.
The SQ8 also makes good on the EV promise of less maintenance with service intervals every two years or 30,000km, whichever comes first.