What's the difference?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The meteoric rise of the Chinese-owned MG brand continues with the HS, a family-focused SUV stepping into the most hotly contested segment in Australia.
When the first generation HS arrived in December 2019, it should have been MG’s big sales driver, yet it sat in the shadows of the cut-price MG3 hatch and ZS small SUV as they lifted the storied MG badge into Australia’s overall top-10 sellers.
The HS has so far been MG’s missing link and that’s down to the segment being full of such strong name plates such as the Mazda CX-5 and Toyota RAV4. The mid-size SUV has also been the focus of other strong value rivals that were better, namely the GWM Haval H6.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
There are a few niggles with the latest MG HS, for example the annoying driver-attention monitoring and expensive maintenance costs. We’ve not had a full sample of its open-road performance yet either, which may prove more telling.
Yet the HS is shaping up to be one of the most successful product updates of recent years, second only to, I don’t know, the MG3? The family SUV is also backed by a 10-year warranty and, despite the drastic improvements, doesn’t cost a whole lot more than before.
The entry-level Vibe is our pick, there's no need to spend more. It features all manner of safety equipment and a quiet drive but with cloth upholstery that doesn't get all sticky and sweaty in the Australian climate.
The end of 2024 is the tipping point where MG goes from cheap and cheerful to a real headache for established players. Perhaps not for the strongest in the segment like the RAV4 and Nissan X-Trail, but the HS is now an easy car to recommend for a family looking for a spacious SUV that drives their dollar further. The hybrid will boost appeal further when it arrives next year.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
Though the previous HS had shapely bodywork, the wheels sat too far in-board and the rear end looked awkward. It’s not the same story with the new model which is designed as a family SUV first, rather than a converted hatchback platform.
Part of the improved looks are better proportions. The new HS is 81mm longer, 14mm wider and rides on a 45mm longer wheelbase yet sits 21mm lower for a sleeker appearance.
The front end takes cues from the new MG3 and ZS design language with a broad grille and thin LED headlights. At the back, MG’s design team references the UK’s capital with ‘Shard’ lighting signatures that also appear in the alloy wheels.
It is still fairly anonymous, though perhaps that comes from a lack of familiarity with the brand. The painted wheel arch cladding and metallic-only paint give it a premium boost.
The biggest improvement is inside, where the HS takes plenty of inspiration from the excellent MG4 electric car with the hexagonal steering wheel (though here with perforated leather finishing), high-set controls and confident lines. It’s a welcome, modern change after the old car’s bloated cabin design.
There are soft-touch rubbery materials in all sorts of prominent places, including on the dash top, front and rear door cards as well as where the driver’s knees rest on the doors and transmission tunnel.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
There is nothing especially ground-breaking about the MG HS’s front cabin. The cupholders are medium-sized and the door bins have enough storage for a one-litre bottle, so this is no Skoda Karoq when it comes to clever cabin solutions.
Telling a tale of the HS’s Roewe RX5 base car’s earlier 2022 launch (and the staggering development speed of personal technology) the lack of USB-C charging ports is now frustrating with all USB ports regular old-school items. Apple CarPlay or Android Auto phone mirroring requires a cabled connection.
The centre multimedia screen is high resolution with day selectable light and dark modes. It was a little laggy to use MG’s software, however, especially when swiping across menu screens.
There are four hard shortcut buttons beneath it that can jump to the home screen, activate the HS’s front and rear demister and turn the ventilation on and off.
To adjust the temperature you need to go into the touchscreen, though there is a persistent shortcut on the main menu.
A 12.3-inch digital cluster has several selectable info displays and can show navigation mapping and directions in Excite and Essence trims.
The seats are comfortable and supportive and it's easy to find a good driving position thanks to power-adjust driver's seat and tilting/telescoping wheel adjustment. The front passenger does not get height adjust, though, and is set too high.
Where the extra size pays dividends is in the back seat which has ample room for passengers beyond 185cm, especially when it comes to leg space. The fold-out armrest is sturdy, too, with twin cupholders. Rear air vents are fitted to only the top-spec Essence.
For baby capsules or child seats the HS has ISOFIX anchors fitted to all three rear seats matched with a trio of top tether points.
The MG HS’s boot is about average for the class measuring 507 litres. It grows to 1484L with the 60:40 backrest folded. For reference, class leaders include the Toyota RAV4 (580L), Nissan X-Trail (585L) and Volkswagen Tiguan (up to 615L with rear seats slid forward).
There are few amenities, with no 12-volt socket, only one (dim) boot light and no shopping bag hooks. The carpet isn’t bargain basement and the luggage cover is sturdy with additional separated storage compartments below the floor and netted cubbies off to the side.
MG has also been smart in packaging a space saver spare tyre beneath the boot floor (and a cumbersome Styrofoam piece).
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
Shock horror, the new HS is 10 per cent more expensive than before… but that still makes it $33,990, drive-away, for the basic Vibe — easily undercutting established rivals from Honda, Mazda, Toyota and others.
You get a lot for that extra $4000, too, right down to basic presentation. There’s no fridge-like solid white paint with all six hues either metallic or pearlescent for no extra cost. MG even offers the upper trims with the option of an eye-catching tan upholstery colour.
The three-strong trim line-up starts with the Vibe: dusk-sensing LED headlights, 18-inch alloy wheels, adaptive cruise control, auto wipers, tyre pressure monitoring, a six-speaker sound system, nice cloth upholstery and six-way power adjust driver’s seat are standard.
The Excite sprinkles in 19-inch alloy wheels, perforated synthetic leather upholstery, navigation, fog lights and MG’s 'iSmart' connectivity system for a smart $36,990, drive-away.
The range-topping Essence gains a panoramic sunroof, rear privacy class, a power tailgate, front parking sensors, wireless phone charging, eight-speaker audio, 10-way power adjustable driver’s seat with memory, seat heating, dual-zone climate control, rear air vents and wireless phone charging for $40,990, on-the road.
The short of it is that, although MG’s prices are up, even the basic Vibe is a more enticing proposition on price than the new Chery Tiggo 7 Pro Urban ($39,990, drive-away) and established Mazda CX-5 Maxx (currently on offer for $37,990, drive-away).
It also is much closer to the popular GWM Haval H6 ($31,990-$37,990, drive-away) — if only MG had brought ventilated seats to the flagship Essence then this mid-sizer would be (almost) sold on paper alone.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The new HS petrol has a 1.5-litre, turbo-petrol, four-cylinder engine that develops 125kW at 5000rpm and 275Nm from 3000-4000rpm, with those outputs up 6.0kW and 25Nm on the old car.
MG claims new engine features, including the variable geometry turbocharger, centre-mount variable valve timing and a lighter dual-mass flywheel, add up to a 30 per cent improvement in engine response.
More importantly, the insulation is excellent. You barely hear any unpleasant engine noises out on the road and although the four cylinder’s tone isn’t sexy at full-throttle, it is warm and pleasant enough.
The HS petrol is front-wheel drive only which may rule it out for some buyers, but there is a saving grace. The new seven-speed type dual-clutch transmission behaved itself impeccably on a brief first encounter taking in awkward hill starts and reverse manoeuvres. It’s a huge improvement over prior efforts and more refined than even a Hyundai or Kia dual-clutch.
MG claims a 0-100km/h acceleration time of 9.6 seconds, which is about right for entry-level versions of the HS’s typical rivals.
MG no longer offers a more powerful 2.0-litre turbo but a plug-in hybrid with a punchy 223kW and an all-new full-hybrid option will join the line-up in the first quarter of 2025, details of which are yet to be confirmed.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
In the ADR combined (urban-extra urban) fuel efficiency cycle, the MG HS petrol is rated at 6.9L/100km, emitting 156 grams of CO2 per kilometre in the process. A 55-litre fuel tank gives the HS a theoretical driving range of around 800km.
We weren’t able to get a true read on the fuel consumption but the trip computer showed 8.1L/100km after an hour-long run. It lacks an idle start-stop system and requires 95 RON premium unleaded petrol.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
MG’s launch drive program was too brief to really get under the skin of the HS, which is a shame because the initial signs are extremely positive.
Compared to the old ZS, in which a gumnut hitting the roof was loud enough to distract you from your thoughts, the new car is packed with sound deadening for a vastly more premium experience.
The electronic power steering system has a natural ratio (2.6 turns lock-to-lock) and weighting in 'Comfort' and 'Sport' modes, which cannot be said for rivals such as the Chery Tiggo 7 and Haval H6.
This new HS rides nicely, too, with enough compliance from the suspension without sacrificing body control — at least around town. It has struts up from with a multi-link rear end which is not a given, even in this segment.
There were a few sharp-edged bumps that sent a shock through the body but that is to be expected on Sydney's awful roads. The new HS rides about as well as a Mazda CX-5 and believe us, that is a dramatic improvement.
Visibility out the front and sides are good as is the comfortable driving position, however I wasn’t able to move the driver’s side mirror far enough out for my liking. That’s a small blip in an otherwise strong first showing.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The MG HS has not yet been evaluated by an independent safety testing body such as ANCAP or Euro NCAP.
MG has fitted the new HS with seven airbags, including driver and passenger, front side, side curtain and a centre airbag.
The HS has a long list of active safety and driver assistance features, such as front and rear auto emergency braking with junction detection, lane-keep assist, blind-spot monitoring, adaptive cruise control with stop and go and driver-attention monitoring.
I can’t say all the aids are perfect but the adaptive cruise control and lane-keep assist systems were less intrusive than those in Chery and Haval products.
The regularly-beeping driver-attention monitoring remains a constant frustration as it does across almost every brand at the moment.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.
MG has recently moved to a 10-year/250,000km new car warranty in Australia which covers the HS and is the longest non-conditional offer in the market.
GWM/Haval, Kia and SsangYong remain at seven years while Mitsubishi requires you to service the car at a main dealer for its 10-year guarantee.
This long warranty period should help allay concerns for new MG buyers that the brand stands behind its products.
Less impressive is the cost of maintenance, which adds up to $2354 over five years/75,000km with a particularly steep $936 service at the four-year mark. There’s a big $1647 service at 120,000km, too.