Omoda 9 vs LDV ET60

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The eT60 presents as an electric vehicle clearly converted from a combustion vehicle to take advantage of being first in our market. 

It comes with some significant downsides, from the lack of key specifications and safety equipment to the downright average drive experience, but in other areas it’s specified right, with decent charging specs, and surprisingly good software on that centre multimedia screen. 

In some ways, these impressions are a reflection of how far the ute market has come in Australia in the last few years, with many commercial offerings now feeling just as complete as passenger cars in terms of specification and driving prowess.

LDV has left open the door for future tweaks and improvements to the eT60’s spec, ride, and features, and we’re keen to get it in for a longer test in the near future. Either way, though, the brand says it has no shortage of buyers lining up to be a part of the zero emissions future of commercial vehicles.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

The eT60 is hard to tell apart from its combustion equivalents from the outside. If you were expecting a blanked-out grille, aerodynamic wheels, or some other special EV-specific design flair, you’ll be surprised to find there are none.

To that end, the eT60 shares the exterior appeal of the combustion range, with a big, tough-looking grille, modern LED DRLs, sturdy looking alloy wheel designs, and enough chunky personality from the wide stance and additional bits like the sidesteps and sports bar.

Peeking underneath reveals the housing for the batteries, notably no spare wheel, and the tray is utilitarian with the spray-in tubliner. At least the ute scores colour-matching bodywork all around.

The same goes for the inside, which certainly feels like a commercial offering. Again, all the items in there mirror its base combustion equivalent, with the only giveaway of its electric nature being the dial-shifter which replaces the lever on the centre console.

The cabin surroundings are largely hard-wearing plastics, including the steering wheel, making the swish touchscreen with surprisingly fast software look somewhat out-of-place.

The analogue dash cluster, for example, looks a bit old-school for an EV, and in terms of look and feel, the T60 generally feels a bit behind the pace compared to its traditionally more expensive rivals.

While it lacks in some areas, though, it is worth something that this dual-cab flies under-the-radar. Fleet operators won’t need to worry about a strange-looking ute with unnecessary frills, and common body panels with combustion versions will make repairs easy, too.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

Your burning question here will be how much the eT60 can tow and haul. With the same suspension set-up as the Pro version, this ute is capable of carrying a 1000kg payload, or tow 1000kg braked.

This is limited, but when you consider its 2300kg kerb weight due to the addition of those batteries, reasonable.

Operators should keep in mind that the 330km driving range is unladen, so you can expect half of that or less when loaded to capacity.

Tray dimensions come in at 1510mm wide (1129 between the arches), 1485mm long, and 530 high. Axle load capacity at the rear is 2100kg, and the eT60 has a GVM of 3300kg.

The approach and departure angles, as well as the clearance are mostly the same as the combustion version, coming in at 27 degrees, 24 degrees, and 187mm respectively.

Technical stuff aside, the cabin is as hard-wearing and practical as you would hope for a working ute, with a total of six cupholders and four bottle holders, a glove compartment, and sunglass holder, two USB 2.0 ports, two 12V outlets, and the welcome addition of a full-size 220V household power outlet.

The synthetic seat trim is so-so for comfort, and the seat bases are quite high, leaving someone at my 182cm height quite close to the roof.

The lack of telescopic adjust for the steering wheel is a shame, but not unusual for products from LDV’s SAIC parent company (this problem is shared with the MG ZS, for example).

The rear seat continues to offer comparatively good space for this segment, even behind my own driving position, although it would be predictably quite tight with three abreast.

As this was a brief test, we can’t tell you what it looks or feels like when loaded up, but the spray-in tubliner is better than offering the eT60 with simply a painted tray, as it’s good-to-go from day one.

The eT60 is expensive. Shockingly expensive. The single variant which will initially arrive in Australia wears a before on-road costs price tag of $92,990.

To put that in perspective, its specification is equivalent to that of the base-model ‘Pro’ combustion version, which now wears a price-tag of $43,148.

Do the math. You could literally have two T60 Max Pros for the same cost as one of these electric versions, given the latter's price premium of $49,842.

To make matters worse, the eT60 is rear-drive only, and with its nearly 90kWh battery pack offers just 330km of driving range, and that’s without being loaded-up.

This price is puzzling for more than one reason, however. For a start, 90kWh of batteries certainly doesn’t cost nearly $50,000 (if you take the average price of a lithium cell per kWh in 2022, the battery should cost closer to $20,000).

In fact, even the electric Mercedes-Benz Vito van with a similarly-sized battery comes in at $85,353 before on-road costs.

To this you could argue many things, but perhaps the most salient point is the fact that big corporate commercial fleets with zero emissions targets are seemingly obliged to pay up given the eT60 has become the only zero-emissions option in the ute space.

Standard gear is mostly shared with the Pro grade of the combustion T60, but there are some real oddities.

Good things include 17-inch alloy wheels and a slick 10.25-inch multimedia touchscreen with Apple CarPlay connectivity, synthetic leather interior trim with six-way electric adjust for the front passengers, LED DRLs, and a sports bar over the tray, which itself has a spray-on tub liner pre-applied, and side-steps to make it easier to hop in and out.

A big bonus is the household-sized 220V power outlet on the back of the centre console, which can be used to power tools and charge devices.

Then things get a bit strange. For example, this is the only fully electric car I’ve ever driven which has a turn-key ignition (as opposed to a push-start system).

It also has an analogue dial cluster, a plastic steering wheel with no telescopic adjust, halogen headlights (in 2022, really?), a manual handbrake, and the example we drove didn’t even have a dedicated park gear. To exit the vehicle, you leave it in drive or neutral, rip the handbrake on, and turn it off. Very odd.

There’s some welcome items here, and it’s also nice that despite LDV’s clear focus on commercial buyers, the eT60 is a dual-cab, so you can actually use it for more than just hauling stuff, but there are just some things (the lack of a park gear in particular) which make it feel a bit pieced together on a tight budget. Rough for a vehicle which costs nearly $100K.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The eT60 is rear-wheel drive only, with an electric motor producing 130kW/310Nm. That’s nowhere near as punchy as the 160kW/500Nm outputs of its punchy twin-turbo 2.0-litre combustion equivalent.

There are three driving modes - 'Power', 'Normal', and 'Eco', and driving performance seems tame. Again, as this was a quick spin in what was described as a pre-production vehicle, we didn’t have a chance to try it out with extra weight in the tray.

Suspension is the same as the combustion T60 Pro, consisting of ‘heavy duty’ coils at the front, and a leaf-sprung set-up in the rear. There are disc brakes all-round.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The eT60’s WLTP-rated energy consumption figure comes in at 21.3kWh/100km, which for a passenger car wouldn’t be great, but seems about right for a commercial vehicle of its size and aerodynamics. As already mentioned, this gives it an official driving range of 330km.

LDV says the fleet buyers it has lined up for the eT60 understand its range is “more than adequate for their daily requirements”.

There is some good news on the charging front, with the eT60 being sensibly specified from the factory. The DC charge rate maxes out at 80kW, for a claimed 20-80 per cent charge time of 45 minutes on a compatible charger, while the slower AC charging rate (important for back-to-base operators) is 11kW, meaning a nine-hour 5.0-100 per cent charge time.

On a single-phase charger (maxing out at 7.2kW, but cheaper to install) the 5.0-100 per cent charge time is a claimed 13 hours. Expect more like a 40-hour charge time on a standard wall socket.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

I said some of the standard equipment on this car is odd. This continues through to the drive experience. Keep in mind that LDV reminded us that there were some pre-production quirks about the vehicle we briefly drove on this launch.

Setting off, the eT60 emits a rather unappealing artificial buzzing sound to alert nearby pedestrians of its presence. While the audible aid is welcome, particularly for a commercial vehicle which may be frequently operating in areas shared with pedestrians, does it have to be so grating?

Even the Mifa 9 electric people mover makes a more appealing science-fiction-inspired noise. Perhaps the eT60’s noise was designed to mirror the tone of a diesel engine?

The seating position leaves a lot to be desired for someone of my height and I would also love to have telescopic wheel adjust, although visibility out of the cab is good all-around, and the reversing camera is relatively high-quality.

Manoeuvring at low-speeds is only tarnished, then, by heavy steering, which annoyingly, also gets a bit vague at higher speeds.

Higher speeds also reveal this ute’s main weakness which appears to be its ride. Keep in mind we’re driving a completely unladen pre-production example. But the ride was harsh, busy, and unsettled in our short drive, which covered a portion of freeway and some bumpy side roads.

The suspension from the combustion T60 Pro appears to struggle with the additional weight of the batteries in the eT60. Harsh bumps were easily transmitted to the cabin, whilst undulations had it jiggling and bouncing around side-to-side.

Power from the electric motor seemed sufficient, but not exciting, with tame acceleration off-the line. The obvious benefit being instantaneous response without the need for a transmission.

It is hard to tell whether the 310Nm on offer will feel too heavily burdened when the ute is loaded up. In some instances, electric motors don’t feel additional heft at all, so stay tuned for a follow-up load test.

Unlike this car’s Mifa 9 or eDeliver 9 relations (which use an electric motor with identical outputs), the eT60 does not have adjustable regenerative braking, with a single strong tune, which cannot even be turned off.

While it is welcome for extending the ute’s range and reducing the stress on the disc brakes, it is not a single-pedal driving mode.

The three driving modes don’t alter the experience much, with the Power mode making the electric motor more responsive, and Eco mode taking the wind out of its sails.

Its maximum speed is limited to 120km/h which is more than can be said for the eDeliver 9 which is limited to 90, a recipe for freeway frustration.

We’re keen to spend more time with the eT60 in the future to better evaluate its range claim and how it deals with more commercial duties. Hopefully it can shape up a little better than it did our quick and less-than-ideal testing environment.

The eT60 lags behind the competition here with a notable lack of active safety equipment, now considered industry-standard.

There’s no auto emergency braking, lane support equipment, active cruise, or blind spot support. Instead, this ute has the standard array of six airbags, electronic stability and traction controls, with the addition of hill start assist, roll movement intervention, and hill descent control.

While combustion versions of the T60 have a five-star ANCAP rating from 2017 (before active items like AEB were considered necessary), don’t expect the same from the eT60.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

Ownership is a better story. The eT60 is offered with an industry competitive five-year/160,000km warranty, with five years and 130,000km of roadside assist. There is also a separate eight-year and 160,000km warranty for the battery (supplied by CATL).

The service intervals might be the most appealing attribute, with the eT60 only needing to visit a workshop once every 24 months or 30,000km.

Even better is the cost, which will set owners back an approximate average of just $145.80 per year for the first 10 years of ownership.