Omoda 9 vs Kia EV9

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The Kia EV9 GT-Line earns some serious family points with its practical and luxuriously appointed cabin. Each row enjoys ample amenities and space and you can’t discount the ability to fit five child seats!

That’s where similarities with its Carnival sibling end because the driving performance is too mixed for my liking. Some of its safety features don’t react well in real-world situations but if you’re looking for an electric car that will fit a big family, this ticks that box.

My son thinks the EV9 is really cool with the ambient lighting and two sun roofs. He also loves having his own climate control and sun-blinds, so he gives it a 10/10.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

To be frank, the EV9 resembles a Lego car on steroids, but it turns heads. I’ve had more looky-loos peeking into the windows this week than any other car I’ve driven.

Once you get over the (very) square shape, there are some awesome design aspects to be had.

Like the flagship exclusive Matrix LED headlights and 'Ocean Blue Matte' paintwork that feels velvet-like under your hands. The black 21-inch alloy wheels and their aerodynamic covers look futuristic and cool.

The pronounced nose looks wide-set because of the positioning of the tall headlights separated by a strangely blank panel in the middle.

In fact, the whole exterior incorporates a slew of blank panels which reinforce the square look.

The flush auto door handles, big windows and dark roof give some cool-kid cred. The digital side mirrors are not for everyone but as a driver, you get used to them. The tech looks as though it's come straight out of sci-fi movie!

The interior is downright plush with the premium-looking upholstery and customisable 64-colour ambient lighting.

The dashboard has floating panels which create a cool 3D effect and even the badge on the steering wheel is illuminated.

There is a plethora of soft touchpoints throughout and the black headliner helps make the cavernous cabin feel almost cosy.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

It’s large and you have ample space throughout the car. Even third rowers don’t miss out.

It feels quite van-like with the high seat positioning and extending centre console but you get a great view out of the massive windows.

The electrically-adjustable front seats are very comfortable but the mesh ergonomic headrests are a little too comfy!

The boxy steering wheel is nice to use but cut into my vision of the climate control screen from my driving position. I felt like I was looking around it a lot.

Individual storage is fantastic in all three rows. Up front you get a little pocket in the armrest and a huge shelf underneath the centre console.

The glove box is large, but curiously, has a small aperture. There are retractable cupholders in the centre console utility tray and drink bottle holders in each door.

The middle row has two drink bottle holders, four cupholders, two map pockets and a deep but narrow storage cubby at the back of the centre console.

Third rowers are not forgotten, either, with four cupholders and directional air vents to enjoy.

Amenities are great throughout the car and my son loves having the retractable sun-blinds and his own climate control in the middle row. It’s also an easy car to get in and out of, which we both enjoy!

The middle row's 60/40 split is a practical touch and they can be shifted manually or electrically with a one-touch button for access to the third row.

Speaking of which, there is an okay amount of room for my 168cm (5'6") height in the third row (if you push the middle row forward a smidge). And it doesn’t feel claustrophobic thanks to the wide windows.

If you have a pile of kids to shove in this car, you’ll be happy that this row also features two ISOFIX child seat mounts and two top tethers.

I wouldn’t want to be climbing into the third row to buckle in a kid, so reserve these seats for older kids.

The technology looks good but is simple to use which is always a good combination. There are plenty of charging options to choose from with each row getting two USB-C ports, while the front also enjoys a 12-volt socket and a wireless charging pad.

The touchscreen multimedia system is responsive and easy enough to use but the controls on this panel can be difficult to see and use. They’re not always responsive.

I like the satellite navigation and the way the head-up display pulls through the directions. There’s wired Apple CarPlay and Android Auto, too.

The digital instrument cluster is mildly customisable and easy to read. There is a little control panel on the driver’s door which houses the buttons for most of the added seat functions. But it’s hard to read as all the buttons are almost identical.

The boot is a good size when all seats are in use at 333L, which is plenty for my day-to-day errands, but pop the third row down and that jumps up to 828L.

Not as big as you might expect in a car of this size but that’s the compromise of going electric. The batteries have to go somewhere.

You do get a 52L frunk at the front, for cable storage. The loading space is level and you only get a tyre repair kit rather than a physical spare but it’s handy having the powered tailgate.

There are three variants for the EV9 and our test vehicle is the flagship GT-Line model that will cost you $121,000, before on road costs. That makes it the most expensive Kia to date, with the top-spec Carnival Platinum diesel only costing $67,580 (MSRP).

However, it’s nearest rival, the Mercedes EQS450 SUV, sits at $194,900 making the EV9 look downright cheap with the $73,900 price difference.

Yes, you could argue the badges would always offer a little price difference but Kia has made a true flagship model in the GT-Line because it is stupidly well-specified. It’s almost a case of what doesn’t it come with!

In terms of luxury appointments, occupants enjoy two sunroofs and two-toned synthetic leather upholstery. The electric front seats feature heat and ventilation functions, adjustable lumbar support and the driver gets a massage function.

The front seats have a relaxation mode, which I liken to the reclining seats in business class (someone send me on a trip to confirm!).

If you recline, add the sounds of nature feature and pop on the massage function, it’s like you’re in a day spa. Delightful.

The middle row outboard seats are also heated and ventilated which adds a lot of comfort and there’s a heated steering wheel, too.

Other standard equipment includes 21-inch alloy wheels, flush door handles, digital side mirrors, privacy tinted rear glass, pixel matrix LED headlights, 14-speaker Meridian premium sound and remote parking assist.

Practical features include a powered tailgate, extendable sun visors, retractable sun-blinds and three-zone climate control.

The technology is upmarket with dual 12.3-inch digital screens covering instrumentation and multimedia. There's also a 5.0-inch ‘quick-look’ climate control panel. A full tech run-down will come later.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The EV9 GT-Line is a pure-electric AWD with dual motors, one located at each end of the car, producing a maximum power output of 283kW and 700Nm of torque. It has a lithium-ion battery with a big capacity of 99.8kWh.

Overall, the EV9 GT-Line is powerful and capable of sprinting from 0-100km/h in just 5.3 seconds. That’s impressive for such a heavy car with a 2500kg (braked) towing capacity.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

It's a hulk of a thing to have to move around and the motors perform brilliantly, but my energy cycle figure surprisingly came out at only 21.4kWh, after mostly open-road driving.

The official combined energy cycle is 22.8kWh, so that's a solid result.

The driving range is up to 505km, which takes the sting out of any range anxiety.

The EV9 features a Type 2 CCS port as well as an 11kW AC charger and you can get from 10 to 100 per cent in just over nine hours.

On a 50kW DC charger, you’d see that time drop to just 83 minutes to get from 10 to 80 per cent and it will shrink to 24-minutes on a 350kW charger.

A cool feature is the vehicle-to-load capability, so you can charge and/or power larger appliances on the go. Hello camping!

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

Strangely for a large SUV, this car feels most at home in an urban environment. It’s in the city where it feels nimble and easy to manoeuvre. Zippy even, and you don’t notice it’s size.

But it’s a different story on the open road. 

At higher speeds there is a lot of movement in the body and thanks to its floaty suspension the amount of roll in corners starts to make it feel cumbersome.

It has the power to handle mountain driving or overtaking, but remains a bit unsure of itself in these situations.

The steering is responsive and concise, which makes for a nice driving experience in the city and navigating a car park.

The cabin gets very little noise thanks in part to sound-absorbing acoustic glass and foam in the tyres. It makes for a fairly pleasant journey overall.

As a passenger, though, I began to suffer motion sickness thanks to the digital side mirrors! Not an issue when I’m driving, but even my husband, who has an iron stomach, commented on how distracting they are.

It’s nice having a column shifter, as it helps open up the storage in the centre console but it can make pressing the push-start button a bit awkward.

The EV9 has a decent 12.4m turning circle and is relatively easy to park. The 360-degree view camera system is clear and I love having the front and rear parking sensors on this big boy.

But to access the front camera, you have to be in Drive. You can’t select it on the touchscreen, which is a pain when you’re manoeuvring into a tight space.

If you’re not confident, the EV9 also features an updated park itself feature which means you can park it remotely from your key fob. 

The EV9 has an extensive safety list and the blind-spot view monitor, which pops a video feed of your blind spot onto your dash, is a stand-out feature.

Standard safety items include blind-spot monitoring, lane departure alert, daytime running lights, forward collision warning, side collision warning, rear-cross collision warning, rear cross-traffic alert, intelligent seatbelt reminders, a 360-degree view camera system, as well as front and rear parking sensors.

There are other items but I need to call out their sensitivity issues.  

The driver attention monitor doesn’t always activate when you have sunglasses on and alerts you via multiple warning sounds and alerts on the instrument cluster.

The lane keeping aid is rather aggressive, which makes for a jerky on-road experience, and the adaptive cruise control with stop/go functionality isn’t nice to use.

Even on the shorter distance setting, it slows down way too fast when approaching a car in front.

Also, annoyingly, this model features all the warning chimes and alerts that are linked to the traffic sign recognition tech.

Go over the speed limit by one kay, chime. Enter a school zone, several chimes. If the speed sign changes, chime. If the traffic sign changes, you guessed it, CHIME.

Suffice it to say I don’t like this feature.

There's an option in the car set-up menu that turns off the warning sounds but keeps the important sign information. However, it's not permanent and has to be selected every time you turn on the car.

In better news, the Kia EV9 has just been awarded a maximum five-star ANCAP safety rating and features nine airbags which includes curtain airbags covering all three rows and side chest airbags for the second row.

Usually, you only see side chest airbags on the front row, so this is great! It also sports a front centre airbag to protect the front row from head clash injuries.

The EV9 has autonomous emergency braking with car, pedestrian and cyclist detection as well as junction turning assist.

It's operational from 10 to 80km/h but surprisingly, the car-to-car avoidance is only operational from 10 to 60km/h.

That upper speed figure usually sits closer to 160km/h. Unless there is a typo on ANCAPs website…

Families will rejoice that there is a total of four ISOFIX child seat mounts (two in the middle row and two in the third row) plus a total of five top-tether anchor points.

The car is large enough to accommodate five child seats and there’s plenty of room for front passengers when a 0-4 rearward facing child seat is installed on the middle row.  It’s pretty much a people mover at this point!

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

The EV9 comes with a seven-year/unlimited km warranty, while its battery is covered for seven years, 160,000km. It’s normal to see an eight-year battery warranty term for EVs, though.

You can pre-purchase a three-, five-, or seven-year servicing plan, priced at $706, $1351 and $1997, respectively.

The seven-year schedule costs an average of $285 per service, which is good, but servicing intervals are more in line with a fuel-based car at every 12 months or 15,000km, whichever occurs first.