What's the difference?
Developing a new motor vehicle from scratch costs billions which is why manufacturers are increasingly sharing vehicle platforms and technology to spread these ever-increasing costs across two (or more) strategically aligned automotive brands.
This ‘badge engineering’ strategy is becoming popular in the light-commercial vehicle (LCV) segment as evidenced by partnerships between Ford and Volkswagen with their Ranger/Amarok and Transit Custom/Transporter pairings, Isuzu and Mazda with their D-Max/BT-50 duo and Chinese contenders MG and LDV with their U9/Terron 9 tie-up.
Mitsubishi and Nissan have recently established a similar relationship, with Mitsubishi’s Triton donating its underpinnings for the latest Nissan Navara. We recently spent a week with Nissan’s new entry-level model grade to assess its credentials from a tradie’s perspective.
The first time I drove the Hyundai Nexo it was in a place called Goyang in South Korea.
Goyang was a place of pure contrast. The old Korea clashed with the new as you walked through ancient seafood markets toward the towering Hyundai Motorstudio, an ultra-modernist expression of design, perched like a steel battleship above a simultaneously crumbling and rapidly modernising city.
Part museum, part design expo, part car dealership of the future, it was as though the whole place was a metaphor for the breakneck pace at which megacorp Chaebols like Hyundai were advancing Korea at a faster rate than its populace could keep up with.
The brand’s Nexo SUV is the same in a lot of ways. It’s a mid-size SUV that might be popular right now, but it contains the technology of the future wrapped in a digestible format for the masses.
Of course, it’s the future from a certain point of view. VW would argue EVs alone are set to drive our brave zero emissions future, but Hyundai is of a different mind.
What you’re looking at here, or so Hyundai’s representatives tell us, is the ultimate replacement for diesel. Long range, high load capacity, and an ultra-fast refuelling time are part of the hydrogen fuel cell promise. One that promises to out-do many of Australia’s qualms with EVs.
A statement of the future it may be, but what’s the Hyundai Nexo actually like as a car? We went to its Australian launch to find out
The D27 Nissan Navara represents badge engineering at its best or worst, depending on your point of view regarding platform sharing. However, when assessed purely on its merits as a standalone tool of trade, the entry-level SL is a competent and economical workhorse that’s worthy of at least cross-shopping with the major players.
If nothing else the Nexo is a brilliant experiment to prove there can be more than one solution for a zero-emissions future. A lot of this depends on the power grid being more sustainable, but the most pressing issue for end-consumers, and Hyundai itself when it comes to FCEV technology, is the rollout of a more robust refuelling network.
At the end of the day, the thought of having an electric car with the range and refuelling ease of a petrol one is a much easier sell than the tall retail prices and compromises that come with an EV for every-day Australians. In a way, then, the Nexo is functionally an ideal blend of the old and the new.
You can’t buy one yet, but as this SUV will lay the groundwork for hydrogen’s future, we’ll be watching it with a keen eye.