What's the difference?
MG has been one of the fastest growing brands in the Australian market in the past five years, carving a spot for itself amongst the best-selling names.
But now it’s about to take on arguably its toughest challenge yet - selling a performance car.
MG’s success until now has been built largely on value, with its affordable MG3 and ZS SUV leading the way. The arrival of the all-new, all-electric MG4 XPower means the brand will try its luck at selling cars based on performance, dynamics and an emotional connection.
It’s not the first electric hot hatch in Australia, that distinction arguably belongs to the Cupra Born. But, MG has achieved much higher sales locally than Cupra, making it the first electric hot hatch from a mainstream brand, and that’s why it has the potential to be a game changer for the market.
If the XPower succeeds it will likely reshape the hot hatch market, which until now has been dominated by long-time players and big-name brands, including the Honda Civic Type R, Hyundai i30 N, Toyota GR Corolla and Volkswagen Golf R.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The MG4 was a game changing electric car, resetting the price benchmark while also being a very good small car in its own right. But as we discovered when we tested the rest of the range, the MG4 is a car that gets more compelling the cheaper it is. The $38,990 MG4 Excite 51 is arguably the pick of the range given its value equation.
But that’s not to say the MG4 XPower isn’t a good car. It’s a very quick car that will play the role of daily driver and weekend fun machine well. Just not quite as well as its petrol-powered rivals.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
What really stands out about the design is… that not much stands out about the design. At least in differentiating the XPower from the rest of the MG4 line-up.
There are no pumped out wheel arches or a bigger, sportier spoiler that makes it look different in the same way a GR Corolla won’t be mistaken for a regular Corolla hatch.
Instead, the XPower has the same 'Energetic Agile' silhouette and includes the same ‘Active Intake spoiler’ at the front and the ‘Twin-Aero’ rear spoiler that’s the same as the Essence models.
There are some differences though, including more pronounced styling on the sides of the doors. It doesn’t add any performance benefit but creates a slight visual difference between the models in the range.
Surprisingly, there is very little to signify that this is the sportiest XPower model, with a distinct lack of badging - inside and out. In fact, the only visual clue that this is the XPower is on the bright orange brake calipers. Or, to be more accurate, brake caliper covers.
These are just lightweight metal covers that make the MG4 braking hardware look bigger than it really is, so it’s a bit of visual trickery from the MG designers.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
As with the exterior, there’s not a lot to differentiate the XPower from the rest of the line-up. No bright red Civic Type R style interior treatment here. MG has opted to carry over the minimalist design that no doubt contributes to the sharp pricing.
Probably the only notable difference is the seat trim, with the XPower model getting a combination of synthetic leather and suede for a sportier look and feel. But the rest is largely the same, which detracts slightly from its hot hatch credentials.
On the plus side, the MG4 cabin is generally a well-designed interior space, which is a positive for the XPower’s hot hatch argument, as the idea behind the ‘hot hatch’ is that it can be a practical car during the week and fun on the weekends.
There’s good room for passengers and luggage, in large part thanks to the relatively slim battery design that frees up more cabin space. Front seat occupants will enjoy the space and good visibility on offer.
Small item storage is very good in the MG4, with a pair of cupholders, a large, flat lidded tray (with one USB-C and one USB-A outlet just above) and the centre console box all fitting between the front seats.
There’s also a wireless smartphone charging pad that sits halfway up the centre fascia, next to the rotary gear selector, but it’s a shallow space so your phone will almost certainly fly out as soon as you begin cornering vigorously.
However, once again highlighting the ways MG has saved money to keep costs down, the back seat accommodation isn’t anywhere near as well appointed.
While the space is adequate for a small hatch, there are no cupholders, no air-conditioning vents and no fold down armrest for those in the back. All they have access to are some pockets on the back of the front seats, including a pair of small ones high on the seat, seemingly designed to accommodate your smartphone.
In another positive for its hot hatch practicality, there are ISOFIX points on the outer rear seats, neatly covered by leather pieces for a cleaner look when you don’t have kids.
As for the boot, the XPower measures the same 363 litres with the seats up which is unchanged from the rest of the MG4 line-up.
Disappointingly, there’s no obvious place to stow the charging cable, even though it comes in a small, neat bag. This is a worryingly common trend with these early generation EVs that shows a lack of practical thinking from the designers.
The MG4 has no under-bonnet storage either, so it feels like a few wasted opportunities for what is a bespoke EV design.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
While we’ll dive into performance and the headline figures of the XPower soon, there’s another number that’s arguably more impressive - the price.
The MG4 XPower is priced from $59,990 (plus on-road costs), making it only $4000 more expensive than the range-topping MG4 Essence 77.
More importantly, when compared to the likes of the $72,600 Honda Civic Type R, $68,990 Volkswagen Golf R, $64,190 Toyota GR Corolla and $57,990 Subaru WRX tS Sport the XPower is arguably one of the first EVs to achieve true price parity with its internal combustion engine rivals (although the Cupra Born starts at $59,990 so it can argue the same).
Beyond the performance upgrades we’ll detail below, that price brings a well-equipped car.
The XPower comes with 18-inch alloy wheels, LED headlights and tail-lights as well as vehicle-to-load (V2L) functionality.
It also comes with a six-speaker sound system, Bluetooth, navigation, Apple CarPlay and Android Auto, a wireless smartphone charging pad and synthetic leather and Alcantara trim.
There’s the 'MG Pilot' safety package included as standard as well, but we’ll detail that below.
The 'Hunter Green' hero paint colour is exclusive to the XPower in the MG4 range, and is reportedly inspired by an MG land speed record car the legendary Sir Stirling Moss drove in the 1950s.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
This is arguably the biggest single difference between the XPower and the rest of the MG4 line-up. Unlike the others that have a single, rear-mounted electric motor, the XPower adds a second motor on the front axle.
This has an obvious impact on the performance, boosting it from the previous best of 180kW to an impressive 320kW/600Nm.
Having motors on each axle also means the XPower is all-wheel drive, so it has little trouble transferring all that grunt to the road.
So much so that the MG4 XPower is the equal quickest hot hatch on the market (at the time of publication), taking just 3.8 seconds to run 0-100km/h; matching the Audi RS3, with its turbocharged five-cylinder engine.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
Interestingly, the XPower is not fitted with the biggest battery in the MG4 range, forgoing the 77kWh version in favour of the 64kWh option.
In the ‘standard’ rear-wheel drive MG4 Excite 64 model this battery can provide up to 450km of range (on the WLTP cycle) but in the XPower that figure is reduced to 400km.
While that’s well short of the 530km offered by the long-range Essence 77 model, it’s still a respectable amount of driving range and should suit your typical hot hatch buyer, who knows performance typically comes at the expense of efficiency.
Our test drive was limited to just two days, so we didn't have the chance to live with the XPower for an extended period, but it managed to make it this reviewer’s preferred hot hatch playground on the edge of the city and back again to home with more than 50 per cent of the battery charge remaining.
This was a trip that included a lot of urban driving, some highway and then some ‘spirited’ running on the twisty road, so there’s enough range from the XPower to meet most buyers' needs.
Across almost seven hours of driving, the MG’s trip computer was claiming an average energy use of 18.6kWh/100km. To replenish the batteries, a 140kW DC charger will take just 30 minutes to take them from 10 to 80 per cent.
The V2L is another nice addition, which allows you to draw power from the battery, if needed, to run small electrical appliances.
The XPower is hardly a car for camping but, for example, if you decided to take it to a track day and want to plug in a kettle to make a hot drink, you can literally plug it into the car. Handy!
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
The real question about the XPower is not if it’s quick, because all EVs and especially those with dual motors tend to be very rapid in a straight line, but how it handles itself on a twisty road.
That’s what separates a good hot hatch from a great one, but it’s also an area EVs have struggled in, because the combination of silence, weight and just the fact they’re new and different tends to mean they lack the driving engagement of more established competition.
Hot hatches also need to play a dual role, as daily transport and weekend fun machine, so that’s another factor to consider.
So, how does the MG4 XPower stack up? Well, the unsurprising news is it’s very, very quick. The acceleration is ferocious and really shoves you back in your seat, leaving you in no doubt that it will leave most of its hot hatch rivals (with the exception of the Audi RS3) in its dust.
When the going gets twisty though the XPower feels like it lets its rivals catch back up. There are different driving modes and switching to ‘Sport’ and reducing the regenerative braking makes a notable difference to the way the XPower handles.
The steering gets heavier and it will roll and coast into corners more like a petrol-powered hatch. It makes for a very competent car, with direct steering and good road holding… but not a great hot hatch.
It lacks the engagement and excitement that the best hot hatches offer. For example, the steering gets heavier in Sport mode, but doesn’t provide any more feedback to the driver. The Bridgestone Turanza tyres do a fine job but they lack the grip of a Michelin Pilot Sport.
The lasting impression on the driver is a car that feels quick but doesn’t leave you wanting more. The best hot hatches make you want to keep on driving and driving, that’s not the case in the XPower.
As a daily driver it’s arguably better than its rivals, though, with quiet, effortless commuting potential thanks to its electric powertrain.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
There’s the usual passive safety features, including six airbags as well as the required stability controls, anti-lock brakes and the like, however the XPower also comes equipped with the MG Pilot suite of active safety features as standard.
MG Pilot includes autonomous emergency braking, lane keeping assist, lane departure warning, adaptive cruise control, blind-spot monitoring and rear cross-traffic alert.
Thanks to all of this safety gear, the MG4 range was awarded a maximum five-star ANCAP assessment, when it was tested in 2022.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
Like every MG sold in Australia, the MG4 XPower is covered by the brand’s seven-year, unlimited kilometre warranty, which is industry standard for high-volume brands these days.
As for servicing, the intervals are also the same as the rest of the MG4 range, which means a lengthy two years or 40,000km, whichever comes first, between visits to the dealership.
That’s much longer than your typical petrol-powered hot hatch, which has more moving parts that need servicing.
In terms of costs, the XPower is ever-so-slightly more expensive compared to the rest of the MG4 line-up.
A minor service is the same $296 but a major service (which comes every second service) will cost you $962.
But even so, for the first six years you’ll only be up for $1554 in servicing costs, which is comparatively cheap amongst its hot hatch rivals, and only $76 more than you’ll pay for any other MG4.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.