MG MG4 vs Gac Emzoom

What's the difference?

The MG4 was a game changing electric car, resetting the price benchmark while also being a very good small car in its own right. But as we discovered when we tested the rest of the range, the MG4 is a car that gets more compelling the cheaper it is. The $38,990 MG4 Excite 51 is arguably the pick of the range given its value equation.

But that’s not to say the MG4 XPower isn’t a good car. It’s a very quick car that will play the role of daily driver and weekend fun machine well. Just not quite as well as its petrol-powered rivals.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

What really stands out about the design is… that not much stands out about the design. At least in differentiating the XPower from the rest of the MG4 line-up.

There are no pumped out wheel arches or a bigger, sportier spoiler that makes it look different in the same way a GR Corolla won’t be mistaken for a regular Corolla hatch.

Instead, the XPower has the same 'Energetic Agile' silhouette and includes the same ‘Active Intake spoiler’ at the front and the ‘Twin-Aero’ rear spoiler that’s the same as the Essence models.

There are some differences though, including more pronounced styling on the sides of the doors. It doesn’t add any performance benefit but creates a slight visual difference between the models in the range.

Surprisingly, there is very little to signify that this is the sportiest XPower model, with a distinct lack of badging - inside and out. In fact, the only visual clue that this is the XPower is on the bright orange brake calipers. Or, to be more accurate, brake caliper covers.

These are just lightweight metal covers that make the MG4 braking hardware look bigger than it really is, so it’s a bit of visual trickery from the MG designers.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

As with the exterior, there’s not a lot to differentiate the XPower from the rest of the line-up. No bright red Civic Type R style interior treatment here. MG has opted to carry over the minimalist design that no doubt contributes to the sharp pricing.

Probably the only notable difference is the seat trim, with the XPower model getting a combination of synthetic leather and suede for a sportier look and feel. But the rest is largely the same, which detracts slightly from its hot hatch credentials.

On the plus side, the MG4 cabin is generally a well-designed interior space, which is a positive for the XPower’s hot hatch argument, as the idea behind the ‘hot hatch’ is that it can be a practical car during the week and fun on the weekends. 

There’s good room for passengers and luggage, in large part thanks to the relatively slim battery design that frees up more cabin space. Front seat occupants will enjoy the space and good visibility on offer.

Small item storage is very good in the MG4, with a pair of cupholders, a large, flat lidded tray (with one USB-C and one USB-A outlet just above) and the centre console box all fitting between the front seats.

There’s also a wireless smartphone charging pad that sits halfway up the centre fascia, next to the rotary gear selector, but it’s a shallow space so your phone will almost certainly fly out as soon as you begin cornering vigorously.

However, once again highlighting the ways MG has saved money to keep costs down, the back seat accommodation isn’t anywhere near as well appointed.

While the space is adequate for a small hatch, there are no cupholders, no air-conditioning vents and no fold down armrest for those in the back. All they have access to are some pockets on the back of the front seats, including a pair of small ones high on the seat, seemingly designed to accommodate your smartphone.

In another positive for its hot hatch practicality, there are ISOFIX points on the outer rear seats, neatly covered by leather pieces for a cleaner look when you don’t have kids.

As for the boot, the XPower measures the same 363 litres with the seats up which is unchanged from the rest of the MG4 line-up.

Disappointingly, there’s no obvious place to stow the charging cable, even though it comes in a small, neat bag. This is a worryingly common trend with these early generation EVs that shows a lack of practical thinking from the designers.

The MG4 has no under-bonnet storage either, so it feels like a few wasted opportunities for what is a bespoke EV design.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

This is arguably the biggest single difference between the XPower and the rest of the MG4 line-up. Unlike the others that have a single, rear-mounted electric motor, the XPower adds a second motor on the front axle.

This has an obvious impact on the performance, boosting it from the previous best of 180kW to an impressive 320kW/600Nm.

Having motors on each axle also means the XPower is all-wheel drive, so it has little trouble transferring all that grunt to the road.

So much so that the MG4 XPower is the equal quickest hot hatch on the market (at the time of publication), taking just 3.8 seconds to run 0-100km/h; matching the Audi RS3, with its turbocharged five-cylinder engine.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Interestingly, the XPower is not fitted with the biggest battery in the MG4 range, forgoing the 77kWh version in favour of the 64kWh option.

In the ‘standard’ rear-wheel drive MG4 Excite 64 model this battery can provide up to 450km of range (on the WLTP cycle) but in the XPower that figure is reduced to 400km.

While that’s well short of the 530km offered by the long-range Essence 77 model, it’s still a respectable amount of driving range and should suit your typical hot hatch buyer, who knows performance typically comes at the expense of efficiency.

Our test drive was limited to just two days, so we didn't have the chance to live with the XPower for an extended period, but it managed to make it this reviewer’s preferred hot hatch playground on the edge of the city and back again to home with more than 50 per cent of the battery charge remaining.

This was a trip that included a lot of urban driving, some highway and then some ‘spirited’ running on the twisty road, so there’s enough range from the XPower to meet most buyers' needs.

Across almost seven hours of driving, the MG’s trip computer was claiming an average energy use of 18.6kWh/100km. To replenish the batteries, a 140kW DC charger will take just 30 minutes to take them from 10 to 80 per cent.

The V2L is another nice addition, which allows you to draw power from the battery, if needed, to run small electrical appliances.

The XPower is hardly a car for camping but, for example, if you decided to take it to a track day and want to plug in a kettle to make a hot drink, you can literally plug it into the car. Handy!

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The real question about the XPower is not if it’s quick, because all EVs and especially those with dual motors tend to be very rapid in a straight line, but how it handles itself on a twisty road.

That’s what separates a good hot hatch from a great one, but it’s also an area EVs have struggled in, because the combination of silence, weight and just the fact they’re new and different tends to mean they lack the driving engagement of more established competition.

Hot hatches also need to play a dual role, as daily transport and weekend fun machine, so that’s another factor to consider.

So, how does the MG4 XPower stack up? Well, the unsurprising news is it’s very, very quick. The acceleration is ferocious and really shoves you back in your seat, leaving you in no doubt that it will leave most of its hot hatch rivals (with the exception of the Audi RS3) in its dust.

When the going gets twisty though the XPower feels like it lets its rivals catch back up. There are different driving modes and switching to ‘Sport’ and reducing the regenerative braking makes a notable difference to the way the XPower handles.

The steering gets heavier and it will roll and coast into corners more like a petrol-powered hatch. It makes for a very competent car, with direct steering and good road holding… but not a great hot hatch.

It lacks the engagement and excitement that the best hot hatches offer. For example, the steering gets heavier in Sport mode, but doesn’t provide any more feedback to the driver. The Bridgestone Turanza tyres do a fine job but they lack the grip of a Michelin Pilot Sport. 

The lasting impression on the driver is a car that feels quick but doesn’t leave you wanting more. The best hot hatches make you want to keep on driving and driving, that’s not the case in the XPower.

As a daily driver it’s arguably better than its rivals, though, with quiet, effortless commuting potential thanks to its electric powertrain.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

Like every MG sold in Australia, the MG4 XPower is covered by the brand’s seven-year, unlimited kilometre warranty, which is industry standard for high-volume brands these days.

As for servicing, the intervals are also the same as the rest of the MG4 range, which means a lengthy two years or 40,000km, whichever comes first, between visits to the dealership.

That’s much longer than your typical petrol-powered hot hatch, which has more moving parts that need servicing. 

In terms of costs, the XPower is ever-so-slightly more expensive compared to the rest of the MG4 line-up.

A minor service is the same $296 but a major service (which comes every second service) will cost you $962.

But even so, for the first six years you’ll only be up for $1554 in servicing costs, which is comparatively cheap amongst its hot hatch rivals, and only $76 more than you’ll pay for any other MG4.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.