What's the difference?
MG needs a win, and the MG4 Urban may be the right car at the right time to give the Chinese brand a major boost.
It has been a rough few years for MG, with sales in decline for the past two years, which has seen it tumble from Australia’s favourite Chinese car maker to a distant fourth place behind BYD, GWM and Chery.
Part of that could be because of its rapid expansion, both in terms of its total number of models but also the size of the vehicles it’s offering. The larger QS SUV and U9 ute have both received underwhelming responses from the car-buying public.
So, MG has returned to its roots - small, affordable cars. The MG4 Urban, not to be confused with the MG4 Hatch, is its new price-leading electric car and the company’s new management hopes it leads a sales revival.
Can it be possible that, between 1959 and 2023, there have only been four distinct generations of Mini?
Besides the 1959 British Motor Corporation (BMC) original, it’s just been a trio of hatchback versions under BMW stewardship – the R50 of 2001, 2006’s R56 and the 2014 F56.
Now, in 2024, that number has suddenly jumped to six.
The F56 has morphed into the lightly restyled and solely petrol-powered F66 Cooper range in F66 three-door (3DR) and coming F65 five-door (5DR) hatchback guises like before.
Meanwhile, the completely new and electric-only J01 Cooper 3DR joins the fold, along with its J05 Aceman 5DR crossover spin-off.
Despite their shared name and similar styling inside and out, the British-built Cooper and electric Cooper from China are two different cars. You can read all about the latter in another review, as this is about the petrol-powered Cooper range.
More of a thorough makeover and less of a total redesign, has it changed enough? Let’s find out.
The MG4 Urban is not only the right car at the right time, perfectly catering to buyers looking to avoid rising petrol prices, it’s also a welcome return-to-form for MG as a brand.
MG is seemingly at its best when it sticks to small cars. It has traditionally excelled with the MG3 and ZS, smaller, more affordable products that keep expectations in check and can win over customers looking for the best bang-for-their-buck rather than simply the best car.
That’s not to say the MG4 Urban isn’t a good car. It offers tremendous value for money, excellent interior space and drives nicely, so anyone who has been considering making the switch to an EV should seriously consider this new arrival.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
The new petrol Cooper range very gently evolves the upmarket Cool Britannia cliché BMW invented with the R50 back in 2001 and fostered with every iteration since.
More of the same, only slightly updated and just improved enough to justify trading the old one in. If this appeals to you, then go for it. This is the best petrol version yet. Probably.
But the Cooper’s real spark literally and metaphorically lies within the EV version.
Two very different Minis indeed.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.