What's the difference?
MG needs a win, and the MG4 Urban may be the right car at the right time to give the Chinese brand a major boost.
It has been a rough few years for MG, with sales in decline for the past two years, which has seen it tumble from Australia’s favourite Chinese car maker to a distant fourth place behind BYD, GWM and Chery.
Part of that could be because of its rapid expansion, both in terms of its total number of models but also the size of the vehicles it’s offering. The larger QS SUV and U9 ute have both received underwhelming responses from the car-buying public.
So, MG has returned to its roots - small, affordable cars. The MG4 Urban, not to be confused with the MG4 Hatch, is its new price-leading electric car and the company’s new management hopes it leads a sales revival.
Imagine jumping in the time machine, zapping back to the late 1970s and bringing the team that produced the original Mercedes-Benz G-Wagen into 2025 and showing them where their creation has landed close to half a century later.
They’d be amazed a vehicle looking so much like their military-focused, first-generation model even existed! And once they’d absorbed that incredible fact they’d be stunned to see what lurks under its familiar bodywork.
Because this is the most recent iteration of what’s now referred to as the G-Glass, the pure-electric G580 featuring four individually controlled electric motors - one at each wheel - collectively producing enough energy to power a small town.
Stay with us as we explore this take-no-prisoners EV 4WD that has multiple show-stopping, high-tech party tricks lurking up its sleeve.
The MG4 Urban is not only the right car at the right time, perfectly catering to buyers looking to avoid rising petrol prices, it’s also a welcome return-to-form for MG as a brand.
MG is seemingly at its best when it sticks to small cars. It has traditionally excelled with the MG3 and ZS, smaller, more affordable products that keep expectations in check and can win over customers looking for the best bang-for-their-buck rather than simply the best car.
That’s not to say the MG4 Urban isn’t a good car. It offers tremendous value for money, excellent interior space and drives nicely, so anyone who has been considering making the switch to an EV should seriously consider this new arrival.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
As per the 1979 original, the current G-Class is produced by Magna Steyr in Arnie’s home town of Graz in Austria. And many fundamental things haven’t changed since then. But clearly this EV monster’s exotic electric powertrain is a huge departure.
It retains impressive off-road ability and straight-line speed. But will it hit the mark with top-end luxury 4WDers? Short story, this thing is wild, and it will be irresistible for a likely narrow band of tech-focused ‘must have the latest and greatest’ buyers. Nothing like impressing friends and family with a tank turn.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.