What's the difference?
MG needs a win, and the MG4 Urban may be the right car at the right time to give the Chinese brand a major boost.
It has been a rough few years for MG, with sales in decline for the past two years, which has seen it tumble from Australia’s favourite Chinese car maker to a distant fourth place behind BYD, GWM and Chery.
Part of that could be because of its rapid expansion, both in terms of its total number of models but also the size of the vehicles it’s offering. The larger QS SUV and U9 ute have both received underwhelming responses from the car-buying public.
So, MG has returned to its roots - small, affordable cars. The MG4 Urban, not to be confused with the MG4 Hatch, is its new price-leading electric car and the company’s new management hopes it leads a sales revival.
It is hard to immediately think of a country more suited to the convertible life than Australia. Even our coldest states (you know who you are…) are blessed with more warming sun than almost anywhere else on the civilised parts of the planet, so you’d think we’d be swanning about in dropped-top bliss almost year round.
But it’s actually in the UK (despite being cold, grey and almost always underwater) that convertibles really fly out of dealerships, with sun-starved Brits buying more than anyone else in the world. Weird, right?
Still, here they remain something of an oddity, sold in small numbers to drop-top diehards. At least partly because the convertibles of old were almost always slightly worse than their hardtop equivalents.
But Mercedes - which makes more convertibles than most - claims to have mastered the soft-top formula with the E400 4Matic, a car it says offers all the perks of open-air motoring without any of the dynamic or practical downsides.
The MG4 Urban is not only the right car at the right time, perfectly catering to buyers looking to avoid rising petrol prices, it’s also a welcome return-to-form for MG as a brand.
MG is seemingly at its best when it sticks to small cars. It has traditionally excelled with the MG3 and ZS, smaller, more affordable products that keep expectations in check and can win over customers looking for the best bang-for-their-buck rather than simply the best car.
That’s not to say the MG4 Urban isn’t a good car. It offers tremendous value for money, excellent interior space and drives nicely, so anyone who has been considering making the switch to an EV should seriously consider this new arrival.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
A convertible that doesn't feel like one when the roof is in place is no easy task to build, but it's one Merc's engineers have pulled off with the E400 4Matic Cabriolet. Effortless power, a tonne of technology and a comfy, leather-wrapped cabin all make Merc's drop-top E-Class a strong proposition.