What's the difference?
MG needs a win, and the MG4 Urban may be the right car at the right time to give the Chinese brand a major boost.
It has been a rough few years for MG, with sales in decline for the past two years, which has seen it tumble from Australia’s favourite Chinese car maker to a distant fourth place behind BYD, GWM and Chery.
Part of that could be because of its rapid expansion, both in terms of its total number of models but also the size of the vehicles it’s offering. The larger QS SUV and U9 ute have both received underwhelming responses from the car-buying public.
So, MG has returned to its roots - small, affordable cars. The MG4 Urban, not to be confused with the MG4 Hatch, is its new price-leading electric car and the company’s new management hopes it leads a sales revival.
You wouldn’t know it to look at it, but this is a brand-new — as in really and truly all-new — Fiat 500.
That has got to be a big deal for fans of Fiat’s pint-sized city car, with a genuinely all-new 500 about rare as spotting Halley’s Comet soaring over Turin. The last time was way back in 2007, by the way, and that car will remain on sale alongside this new one for the foreseeable.
But that’s not the only surprise. This 500 is also entirely electric, properly modern inside, and it has actual technology in its cabin and on its safety list.
Fiat reckons this is a big reset for the 500. And that there will never be another all-new petrol model again.
So, how does this new 500e stack up against the recent flood of small EVs, predominantly from China?
Let’s go find out.
The MG4 Urban is not only the right car at the right time, perfectly catering to buyers looking to avoid rising petrol prices, it’s also a welcome return-to-form for MG as a brand.
MG is seemingly at its best when it sticks to small cars. It has traditionally excelled with the MG3 and ZS, smaller, more affordable products that keep expectations in check and can win over customers looking for the best bang-for-their-buck rather than simply the best car.
That’s not to say the MG4 Urban isn’t a good car. It offers tremendous value for money, excellent interior space and drives nicely, so anyone who has been considering making the switch to an EV should seriously consider this new arrival.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
A fun, funky EV which will no doubt appeal to lovers of Italian style, but also one which struggles a little on the range and price front.
Still, there’s no doubt that electrification has improved the Fiat 500 formula.