What's the difference?
Some of my favourite television shows or movies are flawed. When I talk to people about those films and about those flaws, there's a pattern - they don't know what they are and are therefore a bit confused. I don't know why that appeals to me, it just does.
Cars can be like that. There are some cars that aren't sure what they are. One of the exemplars of this is the Toyota C-HR - a small SUV aimed at young get-up-and-go types but bought almost exclusively by baby boomers, attracted to the badge. Young folks want more performance, lower cost and Apple CarPlay.
Hindsight suggests that the less-than-stellar sales performance of the much-heralded Mercedes ute, the X-Class, might be down to confusion. Mercedes thought it would be one thing and it turns out the market thinks it's another.
You’re not alone if you’re struggling to grasp the sheer number of new names from China popping up in the Australian new-car market. There’s more than ten and the list is only growing.
Geely is yet another marque with an ambitious plan to break into Australia's top-10 auto brands. It might have a leg-up on rivals, though, because Geely has been dabbling in international marques for some time.
Volvo, Polestar, Lotus and Zeekr are either majority or entirely owned by Geely, and the father brand — like Volkswagen in its eponymous group — therefore benefits from years of engineering know-how from other brands. Clever.
The first car launching here Australia is the EX5, an electric mid-size SUV pitched at families. Think of it as a direct rival to the Tesla Model Y, Kia EV5 and XPeng G6 but (yet unconfirmed) sharp pricing might see buyers cross-shopping with Toyota RAV4s and Mazda CX-5s.
Geely even proclaims Australian-tuned suspension, something Ford, Toyota, Hyundai and Kia have used to huge success. But does that mean the 2025 Geely EX5 is top-10 material? A spin in an early production model should give us some answers.
The X was an opportunistic shot at a market segment new to Benz. With even apprentices able to afford to buy a well-specced Hilux, it's become harder to separate the foreman from the kids. I, like Mercedes, thought this would be the boss's car. Mercedes saw the gap and went for it, thinking it could grab sales from top end utes from VW, Toyota and Ford, while maybe saving a few folks from buying a RAM or an F150.
The problem is, the target market knows its utes. And in a rough-and-tumble workplace, the perception is that if you've spent up big on this Merc, you've actually just paid too much for a Nissan Navara. Still, like those flawed movies I enjoy, the X-Class is a fine thing - and I don't blame Mercedes for trying. It just costs too much, and yet isn't Mercedes enough to justify that price.
The Geely EX5 has good bones. It’s well packaged, sturdily built, efficient and jam-packed with technology. But questions remain. The EX5 really needs work on its safety systems and another round of chassis revisions to be competitive.
Pricing, too, will be crucial for the EX5 to succeed in today’s savage new electric car market.
If the list of nagging complaints can be fixed and Geely is able to back up its product with solid aftersales support, it could be a winner. The jury is still out on the EX5.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
Despite being a Japanese ute in drag, the X-Class isn't immediately rumbled as resembling a Nissan, which certainly should count in its favour. Everyone who asked about it had little idea it wasn't a Daimler from the ground up, until you pointed out various details. Up here in the higher reaches, it's a really quality-looking thing, with beautiful paint and enough differentiation to make it look like a Merc. The headlights do seem a tad small next to the rest of the Mercedes range, but the whopping great three-pointed star in the grille leaves no one in doubt.
It's fairly tasteful in silver, too, and with a few carefully chosen options it looks pretty tough.
Once you're inside you see where it starts to get confused about itself. The hard, scratchy plastic dash pokes out from behind a huge slab of metallic trim. The centre console is clearly a brother from another mother, as is the overall dash layout. The cabin lacks the thoughtfulness and quality of a Mercedes design - you can't just slap on those signature air vents and expect to get away with it. Every piece that comes from Mercedes appears glued on, and it's jarring.
This might have been less of an issue if the car was significantly cheaper and not likely to be purchased by people who are familiar with the brand.
The Geely EX5’s exterior design is conservative verging on anonymous. Perhaps that’s because the brand is unknown here, but forgettable details like the six-rectangle badge rear and haphazard ‘Geely EX5’ badge placement aren’t the height of fashion.
Inside, though, the EX5 improves. The two screens are presented well, as is the cabin with upholstery that isn’t just boring black. The design language is more conventional — in a good way — than, say, a BYD Atto 3 or Tesla Model Y and doesn’t seem to unashamedly copy elements from established carmakers.
Key touch points, such as the rotary volume control, the (wrong way around) window switches and door handles appear to be made of real metal, with knurling in some cases. The dash and door tops are all encased in squishy rubber, too.
As for sizing, the EX5 is the exact same length as a Toyota RAV4, at 4615mm long, though being wider (1901mm) and riding on a longer 2750mm wheelbase should mean more cabin space.
I really can't imagine how anyone signed off on the most annoying features of the X. Front-seat passengers get a solitary, shallow cupholder (the second one is unusable), and big door bins that could hold a bottle if you didn't mind it getting smashed from sliding around (they're unlined), and nowhere to put your phone. Like, nowhere, except maybe the glove box. Even the centre console bin is shallow and not much good for anything, apart from as an armrest.
The front seats are reasonably comfortable but the rears are way too high (in the name of a better view) and rammed hard against the rear bulkhead. The rear doors are also pretty narrow, so entry and egress can be a bit of a challenge if you're large or toddler small. Once you're in the seats, legroom is limited and headroom marginal. At least you get air-conditioning vents, but you don't get an armrest in the rear. On a nearly $80,000 ute. Even the dark-ages Colorado has one of those.
Anyway, that's enough said about the interior flaws.
The tray is a big boy, but it's worth knowing that the roller cover does rob a bit of space, as it does on any ute. The optional tray liner looks good and with Mercedes-Benz stamped in it, reminds you again what you've got. All told, it's 1581mm long, 1560mm wide (1215mm between the wheelarches) and you can load up nearly a tonne of people and things into the X350. You can also tow a massive 3500kg braked and still be able to carry a payload of 490kg. Gross vehicle mass is 3250kg (tare is 2190kg).
Finding a comfortable driving position is easy in the EX5 Inspire with the octagonal steering wheel tilting and telescoping through a broad range of motion. The seats are supportive and well-bolstered, too — not a given in this class.
While we wish the front passenger seat was height adjustable, the Inspire’s leg rest and ability to lie the seats fully flat while charging is appreciated. The massage function has six modes, three intensity levels and is remarkably powerful.
Between the EX5’s front seats is a floating centre console as gear selection is done via the right-hand stalk. It has two small cup holders on top, while under that is a generous, rubberised storage space perfect for handbags, cameras, or the like. It’s where the USB-A, USB-C and 12-volt socket are located for device charging.
There is a wireless charging pad that sits ahead of a large central storage box cooled by the air-conditioning. The Geely EX5’s door cards will easily accept a 600mL camping bottle.
Where the Geely EX5 falls down is the control layout. It is nice to have four physical switches beneath the touchscreen as shortcuts to switch the air-conditioning on or off, engage air recirculation and the front demister, but where’s the hazard light switch? It's on the ceiling.
Then there’s the large rotary dial which generally functions as a volume knob. Press it down and you can choose to have it adjust the temperature, fan speed, or — for some reason — one of several desktop backgrounds, including a computer-generated kitten playing with some wool. In this mode it also works as cursor for the multimedia screen, but never at any other time. Peculiar.
The convoluted menu structure has a strange control hierarchy. There's a shortcut target for the rear fog light, for example, yet to disable the lane-keep assist or adjust the regenerative braking power you need to jump through at least three sub-menus. And some of the text in the Geely EX5’s digital driver’s display is so small it’s almost illegible.
Then there are the typos and grammatical errors that should have been an easy pre-launch fix. A few include: ‘Distractive. Drive carefully’, ‘Keep safety distance’, ‘Driver is facial detection is missing’ and, a personal favourite: ‘The current battery is low, whether to enable super battery life?’ None of this inspires much confidence. At least the EX5’s processor is responsive for smooth tapping between the many menus.
The Geely EX5’s 1000-watt 16-speaker sound system is punchy and has presets – borrowed from Volvo and Polestar — which promise to emulate the sound quality of a recording studio, concert hall and other locations. Gimmicky in practice, plus, with the volume over 30 per cent, the EX5’s sound quality is disappointingly muddy.
Connectivity promises to be strong in the EX5 but the cars we drove were not fitted with 4G sims for live navigation, app downloads and remote smartphone control. Apple CarPlay will be added via a software update in July and Android Auto before the end of the year, says Geely.
The Geely EX5’s back seat is very generous, at 188cm tall I had plenty of leg room, respectable toe room and excellent head room even underneath the standard panoramic sunroof. The floor is totally flat and, rarely, the middle seat is usable for adults.
Two more USB chargers can be found along with air vents, door pockets and a fold-down central armrest. There’s even a hidden sliding draw for storing valuables out of sight.
The Geely EX5 has ISOFIX child seat connectors on both outboard seats and three top tether anchors on its 40/60 split-fold backrest.
The EX5 Inspire has a standard power tailgate which opens up to a total of 410 litres of boot space. If it looks a little shallow in pictures, that’s because the total space accounts for the large under-floor area (108L on its own) where Geely skipped a spare tyre.
There is one LED boot light, two shopping bag hooks and a wet storage area off to the side but, curiously, no parcel shelf.
The X-Class range starts at the $45,450 X220D manual dual-cab and reaches all the way to the $87,500 X350d Edition 1. One step back from that is the $79,415 X350d Power dual-cab with all-wheel drive. That nets you 19-inch alloy wheels, an eight-speaker stereo, climate control, around view camera, reversing camera, keyless entry and start, front and rear parking sensors, electric front seats, sat nav, auto LED headlights, fake-leather interior, heated and folding rear vision mirrors, power windows and a full-size alloy spare.
An 8.0-inch screen hosts Mercedes COMAND system, complete with rotary dial and the weird scratchpad. COMAND is not as good as its German rivals and for some reason doesn't have Apple CarPlay and/or Android Auto, which is a mammoth oversight for a car of this type and cost.
Our car also had the lockable roll cover for $3295, the $1551 styling bar, a tow bar ($836) and, presumably, tow-bar wiring ($462).
The EX5 joins a new Chinese competitor set that’s bringing electric car prices down to — and below — size-equivalent combustion and hybrid-powered cars.
Problem is, we still don’t know the exact price, but Geely has at least provided a guide. The Geely EX5 will be priced between $49,000 and $55,000. It has either 430km (Complete) or 410km (Inspire) WLTP-rated driving range and enough power to get out of its own way.
When you consider high-spec combustion-engined mid-size SUVs like the Toyota RAV4 Cruiser ($51,410, before on-road costs), the Geely EX5 is shaping up to offer stellar on-paper value.
The entry grade EX5 Complete features 18-inch alloy wheels, privacy glass, full LED exterior lighting with auto high-beam, rear parking sensors and roof rails that accommodate up to 50kg.
Inside, a huge 15.4-inch touchscreen with built-in navigation and 10.2-inch digital driver’s display should embarrass any combustion-engined rival. The upholstery is artificial leather, the front seats are heated and power-adjustable, the sound system has six speakers and there’s keyless entry with pop-out door handles.
Moving up to the tested Inspire brings larger 19-inch alloy wheels, a power tailgate, front parking sensors and a sunroof. Cabin niceties improve with illuminated vanity mirrors and 256-colour ambient lighting, though it notably lacks dual-zone climate control.
Veritable luxury features include driver’s seat memory and an ottoman for the front passenger, ventilation and massaging for both front seats, a 16-speaker sound system putting out 1000 watts, 13.4-inch head-up display and optional ‘Cloud’ cream upholstery colour.
With exact pricing still to be revealed, it’s impossible to say whether the Geely EX5 is better value than the Leapmotor C10, Deepal S07, Kia EV5, BYD Sealion 7 or XPeng G6, but it certainly shapes up well against the updated Tesla Model Y that has climbed north of $60,000.
Five paint colours are available; Arctic White is no cost, while Shadow Black, Volcanic Grey, Moonlit Silver and Aquatic Green attract an extra charge.
The Geely EX5 is capable of outputting electricity either to a load like hairdryer, coffee machine or power tools at 3.3kW and to another vehicle at 6kWm adding 40km of driving range in an hour.
The X350d has something very Mercedes about it - the engine and transmission package. With 3.5-litres of turbo-diesel V6, you get 190kW at 3400rpm and a thumping 550Nm between 1400 and 3200rpm. These kind of figures at least put it up there with the brawnier VW Amarok.
Feeding the power to all four wheels is Mercedes' own seven-speed automatic. A centre diff apportions power front to rear and you have a choice of three modes - automatic, high range and low-range.
Geely claims the EX5’s front axle-mounted 11-in-one motor, transmission and power unit is the lightest and most compact in class. Though power and torque outputs of 160kW and 320Nm are nothing groundbreaking it was perfectly adequate for the EX5’s 1765kg tare mass.
In Eco, Standard and Sport modes the tip-in response is intentionally dulled to minimise wheel spin. Three are three regenerative braking levels; medium felt most natural, though High was acceptable. There’s no one-pedal drive mode in the Geely EX5.
The front-drive Geely EX5 Inspire's claimed 0-100km/h time is 7.1 seconds and its top speed is limited to 175km/h.
The X350d did pretty well in the week I had it - the official figure of 8.8L/100km was never going to happen but with a long motorway run to the Blue Mountains and the rest bashing about town, the 10.5L/100km I did achieve without trying was not bad at all. The 80-litre tank should give you a decent range of 750km, or thereabouts.
Real-world efficiency is one of the EX5’s most impressive attributes, with the Inspire’s WLTP-range being 410km dependent on returning energy consumption of 14.7kWh/100km.
Over a 100km distance taking in suburban, motorway and country roads, the EX5’s dash showed a lower-than-rated energy consumption of 13.5kWh/100km, representing nearly 460km of real-world range from Geely’s 60.22kWh ‘Aegis’ lithium-iron phosphate (LFP) battery pack.
Along with the motor, some of the efficiency can be put down to the Geely EX5 Inspire’s quality 235/50R19 Goodyear EfficientGrip tyres.
Charging is middling for this pack, with the EX5 using a 400-volt architecture that allows DC power up to 100kW. Rejuicing from 20-80 per cent takes 28 minutes, says Geely, which is faster than the Deepal S07 and Leapmotor C10 but a long way short of the XPeng G6 and Model Y.
Three-phase AC charging caps out at 11kW, meaning you can take the EX5 from flat to full in around five and a half hours at home.
One of the weirder things to make it into the X-Class is the world's second most irritating column stalk, which is asked to pack in indicators, headlights and wipers. Thankfully, the world's most irritating column stalk, the Mercedes automatic shifter, wasn't inflicted on the X-Class. But the obvious problem is the key, which clearly isn't a Mercedes unit - even the star is ill-fitting and will probably fall off after a while. This is not a premium experience.
Thankfully, the big turbo-diesel wipes away a lot of the complaints about this car not being Mercedes enough. Brawny and super quiet (twin balance shafts will do that), the X is a very easy car to live with. While not especially lively, it's easygoing in the city and very refined.
On the open road it cruises almost silently and the ride is way above what you might expect from an unloaded tradie-mobile. It doesn't feel as high as some utes, which makes it feel a bit more car-like, and will no doubt appeal to some who might have to swap in and out of a traditional SUV and into the X, for whatever reason.
It is by far the most civilised ute I've ever driven and was worlds away from the Colorado I drove last week, to the point where I could almost - almost - see a justification for the unbelievably hefty price tag.
Credit for the refined ride and handling goes to the coil-spring rear end, much maligned in some quarters. While that style of suspension is not the ultimate in load-lugging, it's way more comfortable for passengers and, given the likely buyer profile, probably more agreeable than a cart-sprung rear-end.
I would cheerfully drive long distances in the X and it feels like it could go anywhere.
Underpinning the Geely EX5 is the new Global Intelligent Electric Architecture, or GEA for short. It is a newer and lower-cost version of the group’s SEA platform as used in Volvo, Polestar, Zeekr and Smart products and the bones are good.
The Geely EX5’s body doesn’t rattle, creak or shimmy over nasty road surfaces. Some solid knowhow has made its way into the brake pedal calibration which is light but delightfully smooth. It’s impossible to detect where regenerative slowing ends and hydraulic begins.
It has allegedly undergone Australian suspension localisation but don’t expect outright handling excellence, the EX5’s ride is still pillowy — verging on melted marshmallow — soft. Some will find this acceptable, however there’s plenty of potential for improvement.
Over large bumps both in town and at speed it takes the Geely EX5’s rear end between two and four rebound cycles to settle. There’s also a large amount of lateral ‘head toss’, with both attributes key ingredients in making back seat passengers car sick.
I also experienced a low-frequency boom in the EX5's cabin over concrete and rough coarse chip surfaces common on Sydney roads. Otherwise, the EX5’s is a mostly quiet car.
The sharp steering is light around town but weighted up unnaturally through corners. With high quality tyres and stability control that intervenes very early, you’re unlikely to get out of shape in the EX5 on a twisty road at least.
That said, with good bones like McPherson struts up front and multi-link rear suspension we would love to see Geely revise the EX5’s chassis to bestow the sort of fluency that makes the Kia EV5 and combustion equivalents like the Toyota RAV4 and Mazda CX-5 so much more pleasant to drive. Doing so would provide the EX5 a clear point of difference from the XPeng G6, BYD Sealion 7, Deepal S07 and Leapmotor C10.
The Mercedes-Benz finally starts to puts its nose ahead of its competitors on the safety front.
The X350d has seven airbags, ABS, stability and traction controls, forward collision warning, low speed forward AEB, pedestrian detection, lane-keep assist and around-view cameras, trailer-sway control and hill-descent control.
It also has three top-tether and two ISOFIX points.
Its five-star ANCAP safety rating was awarded in 2017.
The Geely EX5 is yet to be tested by ANCAP or other relevant safety testing body.
The EX5 has seven airbags including a front centre one, a Short Blade battery that has been extensively tested to minimise fire danger along with 16 advanced driver assistance features including auto emergency braking, driver attention monitoring, blind-spot monitoring, lane-keep assist and more.
It is all well and good to tick the safety aid boxes but in practice, the EX5 leaves a little to be desired. Various mysterious beeps and bongs are semi-constant but more soothing than some rivals.
The EX5’s lane-keep assist worked well enough in the morning but was flummoxed by brighter afternoon light and shadows, once grabbing control of the wheel and pointing the car at an upcoming vehicle, another time towards the grass. Sometimes the system simply didn’t work to keep the EX5 in the lane at all.
The adaptive cruise control has an ‘Intelligent’ program that convincingly changes lanes by itself when prompted by the indicator. Unfortunately, like the lane-keep system, shadows on the road caused a few phantom-braking episodes.
Activating the adaptive cruise control is not intuitive because the steering wheel controls are poorly labeled. It’s the left directional and ‘ok’ button set, if you’re wondering, and you cancel cruise by hitting the cross button below the similar looking asterisk customisable hot key.
The standard surround-view camera is high quality with plenty of different angles to minimise kerb strikes.
Like the suspension tuning, Geely ought to send out engineers with a fine tooth comb to iron out issues with the safety systems before hitting start on public sales.
Mercedes offers a three year/200,000km warranty for the X, which isn't too bad. It also throws in roadside assist for the duration. Also worthy are the 12 month/20,000km service intervals.
A basic capped-price service scheme will hit you for $1950 (pre-paid) or $2,555 if you pay when you front up for each of the three services covered. The servicing isn't super-cheap, as you can see, but at least you know what you're up for.
Geely is doing its best to ensure smooth parts supply from launch, having run around for 12 months stocking inventory and partnering with DB Schenker for logistics.
To promote the EX5, Geely’s launching with three years complimentary servicing and one year (or 1000kWh) of free charging on the Evie network for those who order an EX5 before February 28.
Geely has yet to announce warranty details. The brand will want to aim for more than five years, as seven years is fast becoming the minimum standard for new vehicles.
Service pricing is also yet to be confirmed, though maintenance will be due every 12 months or 20,000km.