Mercedes-Benz S500 vs BMW IX1

What's the difference?

Imagine a car that can pretty much drive itself, if you let it. And it’ll do that while you get a massage, pump some Beyonce, and enjoy the fragrance of a field full of flowers… And then, it can teach you to do stretches and exercises in the driver’s seat.

It may sound like fictional fiction, but it’s factual fact. And it’s the Mercedes-Benz S-Class 2018 model, which has taken the so-called ‘wellbeing’ of the driver to a new level.

The facelifted model has seen plenty of styling changes and some tech upgrades, and while making the flagship car in a particular brand’s line-up is often a task fraught with issues, the German company’s big, expensive, luxurious, limousine is undoubtedly a more thoughtful car for 2018.

But just remember, its predecessor was considered - at least for a little while - as the best car in the world by some automotive journalists. 

Now Mercedes-Benz has updated it, and it reckons it’s better than before, bringing a bunch of new technology, new engines, a reworked model range and, perhaps not essentially, but still pleasantly, lower pricing.

Read on to see how Beyonce factors into the equation.

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.