What's the difference?
Mercedes-Benz is having a crack at the camper van market with its luxury recreational vehicle, the Marco Polo Activity. Not quite a van, not quite a camper van, this compact pop-top is aimed at appealing to those members of the ever-growing van-life sub-culture who prefer clamping over camping.
We put an Activity through its paces on daily family duties for a week, as well as a 200km loop of bitumen and dirt roads, in order to see how well it fared as an Adventure mobile.
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
The Activity is a smooth-riding, comfortable tourer with a real touch of class, but it’s let down by the old-school entertainment system, its sometimes clunky and counter-intuitive design and engineering, and the lack of a kitchenette.
Having said that, this compact campervan is a more than adequate and classy introduction to the world of touring for those who want to dabble in the adventure-travel culture but not necessarily immerse themselves in it just yet.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
For starters, opening and closing the side doors is a breeze; the two sliding doors are both electric so once you have lifted the handle, the doors do the rest of the work for you.
There’s plenty of room inside – for front and rear passengers. The interior is all durable plastic, hard-wearing cloth and leather-trim (on the armrests etc) – well suited to a life of day-to-day family duties and touring fun.
Driver and front-seat passengers get adjustable armrests and some storage space – glove box, door pockets with a space each for a bottle – but, annoyingly, there is no centre console at all – but its absence is so the front seats can swivel around, as mentioned.
There are four bottle holders – two brackets, two indents – for rear passengers. Looking for more storage space? Check under the second-row seats for handy tucked-away recesses.
The media/entertainment system is not a touchscreen unit and is a real let-down; the 5.8-inch screen is small and the controls are via knobs and counter-intuitive.
Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.
In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.
Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.
In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.
Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.
The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).
Our Activity was $71,709 (as tested, with $8082 worth of optional extras on top of the base vehicle price, $63,627).
The optional equipment included: 'Cavansite Blue' metallic paint ($1355), the aforementioned 'Driving Assistance Package' ($1345), fog lights ($309), 17-inch alloy wheels ($627), electrical sliding doors (left and right, $2264), seven seats ($1500), and a side-mounted silver awning ($682).
As standard it has two large double beds – the pop-up roof bed and the seats-folded-flat one – and you get the usual array of gear you’d expect in something like this – audio system (but no Apple CarPlay or Android Auto), daytime running lights, air con, etc – but you don’t get other stuff, such as a kitchenette, fridge or stove, that you might assume to be in something touted to be campervan-like.
You do, however, have access to two batteries so you’re able to run your own fridge off of one battery, without laying awake at night in your roof-top bed worried about the main battery running out of juice.
For now, the GAC Emzoom range is about as simple as it gets. There’s a single, well-specified Luxury grade on offer, priced from $25,590, before on-road costs.
That puts it right in the mix with key Chinese rivals like the GWM Haval Jolion Lux, which starts at $28,990 (MSRP) and the MG ZS Vibe Turbo at $24,990 (MSRP). It also significantly undercuts more established mainstream options such as the Kia Seltos Sport+, which opens at $37,550, before on-roads.
The Luxury arrives well equipped. You get an electric driver’s seat with ventilation, synthetic leather upholstery, a panoramic sunroof with tilt and slide function, and auto-flush door handles. There’s also a leather-wrapped steering wheel, a 360-degree camera system, parking assist and a blind-spot view monitor.
Technology leans towards the premium end, too. A 14.6-inch central display is paired with a 7.0-inch digital instrument cluster, along with ambient lighting, wireless Apple CarPlay and Android Auto and a wireless phone charger. There are two USB-A ports, a single USB-C port up front, a 12-volt socket and a six-speaker DTS sound system.
It’s the smaller details that round things out nicely. Auto LED headlights, rain-sensing wipers, dual-zone climate control, a temporary spare tyre and a powered tailgate are all included as standard.
All up, it’s a strong package for the price.
This Activity has a 2.2-litre, four-cylinder turbo-diesel engine (120kW at 3800rpm and 380Nm between 1400-2400rpm) with a seven-speed automatic transmission.
The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.
That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.
It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.
Because the Activity is a rear-wheel drive van, we didn’t venture onto anything more serious than well-maintained gravel roads, and even then we took it very gently.
Fuel consumption is a claimed 6.3L/100km – we recorded 9.3L/100km over 150km of mostly bitumen with a smattering of easy gravel track. It has a 70-litre fuel tank.
The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.
In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.
Pretty damn good. For a big unit – 5140mm long (3200mm wheelbase), 1928mm wide, 1980mm high with a kerb weight of 2380kg – the rear-wheel drive Activity doesn't feel unwieldy on city or urban streets.
Its turning circle is 11.8m, which is better than plenty of large SUVs – and it can fairly punt along the open road, egged along by that 2.2-litre turbo-diesel.
The Activity’s seven-speed auto has a three-on-the-tree (Reverse-Neutral-Drive) and Park shifter stalk on the right-hand side of the tilt-and-reach-adjustable steering column.
I haven’t spent a lot of time in Mercs of any sort, but once you’ve become used to the positioning of the shifter – and the fact your indicator and windscreen wiper stalks are one and the same, and to the left of the steering column – then it’s simple enough to work out how to get this Merc moving. Once you’ve used your hand to release the foot-engaged parking brake with the park-brake release handle below and to the right of the steering wheel, that is. (Exhale.)
On road, the Activity is a smooth sailor. Steering is light and responsive; the driver’s seating position is high and offers plenty of visibility out any window – as long as you don’t have the privacy curtains pulled shut.
The driver and front passenger seats could, however, do with more under-thigh support. Our test example had five seats for travelling, with a bench seat for two or three people at the rear for when you are stationary; all seats are cloth.
Niggle: Lane-wander warning, part of the optional equipment list on our tester, is a bit touchy – it doesn’t allow for taking the race line through a corner – and sends a juddering sensation through the steering wheel to alert you.
On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.
Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.
Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.
Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.
Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.
The Activity has a maximum five-star ANCAP rating, based on crash tests of the Mercedes-Benz V-Class in 2014. There are airbags up front, but none for rear passengers, and the Activity has a reversing camera and parking sensors, front and rear, and forward collision alert as standard gear.
Our tester also had the $1345 Driving Assistance Package ('Collision Prevention Assist', 'Blind Spot Assist', 'Lane Keeping Assist', rain-sensing wipers).
The GAC Emzoom hasn’t been tested by ANCAP yet and is unrated. It comes with six airbags, which is on the lower side for this class, and there are a few notable omissions.
Features like rear cross-traffic alert, side exit assist and emergency call functionality aren’t included. While there is a blind-spot view monitor that displays a live camera feed when you indicate, it doesn’t appear to have a traditional blind-spot warning system with indicator lights in the side mirrors.
The core safety suite is there. You get autonomous emergency braking, forward collision warning, lane- keeping aid and lane-departure warning, along with seatbelt reminders for all seats, a tyre pressure monitoring system and hill descent control. There are also two ISOFIX points and three top-tether anchor points for child seats.
Where it falls short is in execution. The steering assist function tied to the adaptive cruise control is overly intrusive, with noticeable inputs that make it difficult to use comfortably. Given the amount of highway driving I do each week, it’s not a system I found myself wanting to rely on.
Overall, the safety offering doesn’t feel as comprehensive or as well calibrated as it could be, which takes some shine off an otherwise well-equipped package.
It has a three-year/200,000km warranty and a 24-hour roadside assist support package. Service intervals are scheduled for every 12 months or 25,000km.