Mercedes-Benz Eqe300 vs Audi E-Tron

What's the difference?

The Mercedes-AMG EQE53 SUV has some serious tech inside and will fit the family in style. If you're after the AMG experience, you may be a little disappointed as this model leans heavily towards plush rather than sports-SUV. And it does plush extremely well but it begs the question whether the AMG factor is worth the extra cash.

The e-tron S looks mean, feels premium, and blends serious power with surprising grace under pressure. I still can’t shake the feeling I had with the standard e-tron, though, that this car is an Audi sports SUV first and an electric car second, and its weight holds it back from being as fun to drive as I think some rivals are.

If you love Audi and you want to go electric without stepping into something too unfamiliar it’s a great option. If you want an electric car which takes full advantage of what the next generation of technology can offer, keep an eye out, there’s plenty of fresh metal on the way.

We affectionately nicknamed our test EQE53 model the Blue Tic Tac because of its… well, similarity to the mint.

While not uncommon in the EV market, the EQEs pillowy design doesn't exactly scream 'big personality'. However, it does feature some cool features like the massive 22-inch alloy wheels, red brake calipers and the AMG badging at the rear. But that's all that separates it from its non-AMG siblings.

Head inside and it features all of the plush comforts and styling you’d expect from a Merc with some of the best ambient lighting in the business and a sunroof that manages to make the cabin feel airy despite all the black trims. 

Some of those trims, like the synthetic grey panels scattered liberally throughout the cabin, are found in all EQE models and don't reflect the grade level. A trim with better tactility and style would be a point of difference.

The dashboard features three screens in a ginormous panel, which surprisingly doesn’t catch the light but does show fingerprints and every spec of dust on it. Which might annoy you as it's 100 per cent the drawcard for the interior and when it's dirty, it's very obvious.

Although I'm not in love with some design choices, it's still a lovely cabin to spend time in.

The e-tron S looks properly mean, with its adjustable ride-height suspension and enormous wheels combining nicely with the extra subtle sporty highlights to make for a squat SUV which clearly means business.

The width is especially evident with those accentuated wheelarches and the lines set by the lower wing to draw your eyes out to its edges. In profile it's easy to see its long wheelbase and tapered rear roofline, giving even the SUV a slinkier frame than you may be used to when looking at the comparatively boxy Q5.

The thing that strikes me about Audi’s e-tron range, though, is how little a departure it is. It ambiguously slots somewhere above the Q5 and below the Q7, but sticks very closely to the German brand’s styling script.

Sure, it looks a bit lower to the ground, and a bit meaner than you might expect for an EV, but it’s not as much of a departure as Jaguar’s I-Pace or BMW’s iX.

I suppose the biggest advantage here is nobody is going to say the e-tron’s overall visage is controversial, and certainly, it will appeal to existing fans of Audi’s design.

Inside it follows much the same theme, with all the key touchpoints and styling elements nearly identical to other Audis in the range, if not very similar.

It feels like a sensible, refined place in the cabin, with the only whacky pieces being the extra touchscreen for the climate unit and the strange thumb-operated shifter mounted on a floating piece which looks and feels like it could be the throttle control for a jet engine.

The dash is a bit more integrated and modern than in the conservative Q5 or Q7, with the air vents leading to the digital instrument cluster as part of an aesthetic three-terrace design which runs across the entire dash and into the doors.

The screens which appear in place of wing mirrors take a bit of getting used to. Aside from those notable departures, the interior continues the theme of sticking closely to the Audi formula, providing a more modern space which will still be familiar to existing fans of the brand.

The cabin of the EQE53 offers plenty of head- and legroom for its occupants. Using the armrests is also a civilised affair as there's not fighting for elbow positions!

Access to both rows is (annoyingly) more complicated than it needs to be because of the sidesteps - which are, quite frankly, useless on a car like the EQE. They hit your shins/calves when you're not using them and using them feels silly.

All seats offer a tremendous amount of comfort but the fronts benefit from heat and ventilation functions that keep you relaxed year-round. They extend everywhere you need them to to get into the best seating position.

Storage is excellent throughout the car and in the front there's an extra-deep middle console (it swallows most of my arm), a large centre console that features retractable cupholders and a big shelf underneath for bulky items, like a handbag, or as my mum joked, Saturday night’s takeout and a bottle of wine!

Each door pocket gets a dedicated bottle holder and the rear also gets two retractable cupholders and a pair of map pockets.

The boot has 520L of capacity available which is a good size for the class and the wide boot aperture and level loading space make it easy to slide things in and out. You miss out on underfloor storage in the EQE53 model but the back seat has a 40/20/40 split to open up storage options.

The technology looks daunting but is very user-friendly once you spend some time with it. The main multimedia system is responsive and you can access the menus from the steering wheel controls as well as the touchscreen.

The system has wireless Apple CarPlay and Android Auto and satellite navigation, all of which are easy to use. Charging is good with eight USB-C ports (six up front!) and a wireless charging pad.

Despite having four co-pilots this week, the additional screen in front of the passenger remained mostly unused and ended up being more of a novelty.

The real bugbear has been the air-conditioning system. Despite having a pre-climate function, it takes ages for the car to cool down and my eight-year old struggled in the rear the most. The rear vents just don't seem to pump much out, even on the top speed setting.

Once the system has cooled the cabin, though, it's like a fridge. But until it does... you really notice the 30+ degree days!

As an electric vehicle, the e-tron has certain advantages over its combustion equivalents, and overall makes for an accomplished family-sized SUV. But there are areas where more could be done to take advantage of its high-voltage features and abundant footprint.

Up front in the cabin is a good place, with both occupants treated to lavish seats with plenty of head and legroom, great adjustability, and plenty of width in the cabin.

The finishes are beyond premium with thick chunks of well-padded leather meeting your elbows, hands, and knees at every point. As always the lovely Audi switchgear exists in most places, but the removal of solid toggles and buttons in favour of an extra touch panel feels unnecessary.

There’s still a physical volume knob, and while the climate touchscreen is plenty large enough to have a shortcut button for every function without needing a sub-menu, it feels like you have to move your eyes too far from the road to know you’re going to jab it in the right spot.

Even the main touch panel has an interesting haptic feedback effect for each press, designed to mimic the solidly-sprung button hardware the brand has used in the past.

The screen looks amazing and is fast and sharp, key hallmarks of computer hardware that's up to the task, although the resolution is so high the touch elements when using Apple CarPlay end up being a little small and hard to stab at while you’re trying to keep your eyes on the road.

For storage there’s a big bottle holder and bin in the doors, a large cutaway with a storage tray, dual bottle holders, and power outlets in the centre, with a further smallish storage area under the armrest console.

Unlike some EVs there’s no huge cutaway under what was traditionally considered the transmission tunnel, although there is a small bay with the USB-C ports.

The rear seat feels good for space, with an almost flat floor and decent legroom and width, although headroom could be better.

There are netted pockets on the backs of the front seats and decently-sized bottle holders in the doors, with a further set in the drop-down armrest.

The quad-zone climate with its own touch panel and adjustable centre vents is a nice touch in the rear, as is the set of USB-C ports below. The hard backings to the front seats and built-in sun blinds our car had will even be great for kids.

The boot measures in at 660 litres, which is high for the segment. It fit our three-piece CarsGuide demo luggage set with room to spare, and that's despite the massive battery pack under the floor.

There’s auxiliary storage, too, with a further bay under the boot floor and a second small tray situated under the bonnet, both useful for keeping your charging paraphernalia.

A base, before-on-road costs asking price (MSRP) of $168,400 for the e-tron S in SUV form puts this sporty model a step above two of its most notable rivals, the Mercedes-Benz EQC (currently tops out at $141,300), and Jaguar I-Pace (currently tops out at $155,550), but below the menacing, full-fat BMW iX M60 (at $222,900), or the incoming updated Tesla Model X Plaid ($206,449).

To be fair here, only the iX M60 and Model X are pitched as performance variants in their respective ranges, with the Mercedes and Jaguar lacking either an AMG or SVR model respectively to represent their performance line-ups.

To that end, the e-tron S ups the ante when it comes to its power output with an impressive 370kW/973Nm across three motors, two at the rear, and one at the front. More on this in the Drivetrain part of this review.

Suffice it to say, it’s a lot of power. The e-tron is high-spec across the range, too, with the S scoring massive 21-inch alloy wheels, ‘Valcona’ leather interior trim, a heavily digitised cabin consisting of a 12.3-inch digital instrument cluster, 10.1-inch multimedia touchscreen, and a second 8.6-inch touch panel for the car’s climate functions.

The e-tron S also gets wireless Apple CarPlay and Android Auto connectivity, with matching wireless phone charger, built-in navigation, a 16-speaker Bang and Olufsen sound system, full LED lighting for the head and tail-lights and throughout the cabin, quad-zone climate control, heated front seats with power adjust, and a panoramic sunroof.

Finally, the S also has performance enhancing features like progressive (variable ratio) steering and adaptive air suspension.

Obviously, with the high level of standard gear, there’s not as much to put on the options list, although our car also had the weird $3500 ‘Virtual Exterior Mirrors’ which grant it concept-car like cameras with adjustable touch-panels inside the car in place of standard wing mirrors.

I don’t like these, but Audi says nearly half of all e-tron buyers are choosing them. More on this later.

There’s also the option to upgrade the car’s AC charger from 11kW to 22kW which could be very appealing if you have a public station nearby capable of putting out such power. This option will set you back a further $6900.

The last item on the list is the 'Sensory Package' ($9600) which bundles improved Matrix LED headlights in with soft close doors complete with puddle lamps, extended Nappa leather trim in the cabin, rear sunshades and heated rear seats. Our car had this option pack, too.

The EQE53 is an AWD and has dual electric motors - one at the front and one at the rear.

Without the optioned AMG Dynamic Plus Package, the motors produce up to 460kW and 950Nm but with the package those outputs jump up to a staggering 505kW and 1000Nm!

That means the 3.7-second 0-100km/h sprint time also improves to 3.5-seconds. Suffice it to say, it's enough to blow your hair back and considering we have no roads in Australia you can really let this thing loose on, it's more than enough power for anyone.

The S-branded e-tron sets itself apart from the rest of the range with a seriously powerful set of three motors. There are two on the rear axle, and one on the front axle.

The total combined output of this collection is 370kW/973Nm, which for a combustion car, would be unprecedented.

To be fair, these figures are under a ‘boost’ mode, with the car generating a still strong 300kW/800Nm in most situations.

The three motor drivetrain allows for an electric version of Audi’s ‘quattro’ all-wheel drive system which the brand says can react to changes in 30 milliseconds and move torque appropriately.

The system is rear-biased, and in the name of efficiency the front motor is only used when required under acceleration or cornering.

Non-AMG EQE models see decent driving ranges over the 500km mark, but the EQE53 has an official range of up to 485km which again positions it in the middle of its rivals. So, not bad, but a larger range would be welcome as the EQE53 is a comfortable road-tripper!

The EQE53 has a a claimed consumption figure range of 23.0 to 25.6kWh and a lithium-ion battery with a large 90.56kWh capacity.

After a week of open-roading, city-driving and not being shy in using its power, my average has been around 25.5kWh, which is solid for an electric performance SUV.

The EQE53 has a Type 2 CCS charging port which means you can hook it up to the faster DC chargers and it accepts up to 170kW on this type of system meaning it goes from 10-80 per cent in as little as 32 minutes. On an 11kW AC system, expect it to hit 100 per cent after 14.5 hours. 

The e-tron may be electric, but it’s also a performance car. To that end, its energy consumption, relative to the field, is behind the pace.

In fact, at a whopping 27.8kWh/100km, driving the e-tron around feels like the electric equivalent of steering a big V8.

It produced one of the highest consumption numbers I have seen from any EV during my time with it. Considering this number is even below the WLTP consumption number, which is 28.4kWh/100km, that's not great.

For comparison, the Mercedes-Benz EQC's official number is just 20.8kWh/100km, while the Jaguar I-Pace consumes 21.2kWh/100km according to the WLTP procedure.

Yes, they aren’t performance cars in the same sense, but it’s still a big difference.

I made sure to take it out and stretch the e-tron’s legs to assess its performance in its more sporty driving modes, but the majority of my time with the car was spent in a more comfort-oriented setting and with the regenerative braking set to maximum.

Possibly as a result of its real-world consumption, my car was showing about 350km of range on a full charge, a little below the official WLTP number of 364km, although it is worth noting the enormous 21-inch alloys do their part to reduce the range. The car ships with 20-inch wheels in Europe.

The good news is the e-tron is capable of charging fast, with its max DC charging speed set at 150kW (allowing for a 5.0-80 per cent charge time for its 95kWh battery of 30 minutes), and its AC charging speed set at 11kW, which allows a slow-charging time of around seven hours.

If you intend to park on the street or live in a unit where installing charge infrastructure is impossible, I would strongly recommend you consider the 22kW AC charging upgrade which will cut the AC charge time in half.

While there are few public stations currently capable of the full 22kW in Australia, it will future-proof your car for ideal convenience charging for when they're more commonplace. 

I really wanted the AMG EQE to be crazy-fun like its petrol-powered cousins but while it has the specs to support that wish, it never feels wild.

That's not necessarily a bad thing, just unexpected for an AMG model. The 53 is still one cool customer and its composure on the road is wonderful but it's a model that a grandparent could get into and not feel overwhelmed by. Power is smoothly delivered and when you need to take off, it responds eagerly .

Steering is firm and responsive but it’s the rear axle steering that makes the EQE53 feel nimble in the city or a tight car park despite its bulky size. It corners well, without much roll and you can tackle a winding road at speed with confidence.

The ride comfort is very good with minimal outside noises finding their way inside and the suspension is plush without feeling like you’re floating on top of the road.

The visibility is mostly good but the wide A-pillar is annoyingly in the way for my driving position and I have to duck my head around it to see clearly on roundabouts.

The 360-camera system is top notch but the camera angle turns when you move the steering wheel, which takes some time to get used to. Otherwise, the EQE53 is an easy one to park.

Does the e-tron live up to the promise set by sporty Audis which have come before it? The answer is interesting.

There is no doubt the e-tron S is rapid, at times absurdly so. If you stick it in the required S mode and hunker the suspension down, planting the accelerator makes its claimed 0-100km/h sprint time of 4.5 seconds suddenly very real.

It lurches ahead without so much as a squeak from its enormous tyres, grabbing the road with its front axle as it warps you forward.

So yes, this electric performance car is no doubt quick. It is also heavy. Weighing in at a tare mass of 2830kg, the e-tron S is quite literally massive.

The trouble is, while its powerful electric motors are great at overcoming this gravitational obstacle in a straight line, it’s in the corners and at low speeds where you feel every bit of it.

The e-tron crashes over larger bumps, it’s suspension struggling to deal with the combination of its weight and low-profile tyres, while it can also feel cumbersome in the corners around town.

The suspension is better at levelling things out once you gain a bit of pace, and the tyres work with the all-wheel drive system to put in a Herculean effort when carving up bends at speed, but there’s the ever-present lurch of weight always working against you.

This feeling isn’t helped by the steering tune, which even in its most comfort-oriented setting feels hefty and slow to turn. In the default sport mode, ‘dynamic’, it takes effort to push this car around corners.

Despite the unsettling feeling of it, though, the car holds on for dear life, and I never once felt as though the tyres were remotely in danger of breaking traction when put under pressure.

Is it a performer, then? Absolutely, there’s something mind bending about a vehicle so heavy going so quickly.

Does it feel fun to drive? Less so. I enjoyed the connectivity of the Porsche Taycan offers at speed more than I enjoyed the e-tron S, and its weight and girth demand a nice wide piece of tarmac for you to really wring it.

It’s far from a darty and engaging car like the Q5 can be despite its mammoth power outputs.

Elsewhere, the drive experience feels very Audi, though. The touchpoints and feedback are mostly familiar, as are the software and ergonomics.

The virtual wing mirrors are more of an inconvenience than anything else. This car is already hard to see out of, with big C-pillars and a tall belt line, and the digital exterior mirrors offer what feels like a limited angle of vision and make it extra hard to see out at night.

Some things fall to the wayside a little. The e-tron’s drive system almost hides the regenerative braking setting several menus deep, which, once activated, allows you to set it using the paddle-shifters on the wheel.

Audi says the regen will account for nearly 30 per cent of the car’s range, which is odd because even at the highest setting it feels a bit mild, relying on the user to manually operate the brake for a ‘blended braking’ mode to make up the difference.

It’s a bit of a stretch from the single-pedal driving modes offered on some rival cars.

My theory here, as with this car’s look and feel, is the e-tron is primarily designed to be familiar to an existing Audi customer, or someone coming out of a purely combustion premium rival.

The regular e-tron range is considered very safe by ANCAP which awarded it a maximum five stars with strong scores across all categories in 2019, although it does exclude the S which was not released at the time of testing. 

The S has the same suite of active safety features as the rest of the range, though, which includes freeway-speed auto emergency braking (up to 250km/h) with pedestrian, cyclist detection, and intersection assist, lane departure warning with lane keep assist, blind-spot monitoring with rear cross-traffic alert, adaptive high-beams, adaptive cruise control (with eco-assist and stop-and-go functions), as well as a clear exit warning.

The 360-degree camera suite is welcome, as is airbag coverage for the front, side for both front and rear rows, as well as curtains.

ISOFIX points feature on the rear outboard seats, and there are top tethers across all three rear seats.

The EQE SUV is offered with a five-year/unlimited km warranty, which is not unusual for its grade level but it has a longer-than-usual battery warranty of up to 10-years or 250,000km.

You can pre-purchase a three-, four- or five-year servicing program. The three-year program costs a flat $2240, while the four-year program costs $3525 and the five-year option costs $4085.

All pricing is pretty competitive for the class but servicing intervals are odd at every 12-months or 25,000km as it's typical to see intervals on EVs at 24 months.

Audi has followed its Volkswagen parent in upgrading its warranty to five years and unlimited kilometres, finally leaving BMW and its three-year warranty behind.

The e-tron’s high-voltage battery components are covered by a separate eight-year and 160,000km warranty, but the big win, especially in this premium segment, is the first six years of servicing (covering three 24 monthly or 30,000km visits) is free.

Oh, and your public charging is largely free for the same period too, as Audi throws in a six-year ChargeFox subscription.

Six years pretty much cost-free? Audi, how far you’ve come.