Mercedes-Benz EQE vs MG Mg4 Urban

What's the difference?

The Mercedes-Benz EQE350 4Matic is an electric sedan that will comfortably house your family. My son really liked this one, the ambient lighting in particular!

It has enough power to satisfy the drivers out there and a driving range that will make you feel at ease. But the boot is small and this car will suit families whose kids are out of the pram stage best. I really like the safety and standard features on the EQE but the ongoing costs are a bit expensive for an EV.

The MG4 Urban is not only the right car at the right time, perfectly catering to buyers looking to avoid rising petrol prices, it’s also a welcome return-to-form for MG as a brand.

MG is seemingly at its best when it sticks to small cars. It has traditionally excelled with the MG3 and ZS, smaller, more affordable products that keep expectations in check and can win over customers looking for the best bang-for-their-buck rather than simply the best car.

That’s not to say the MG4 Urban isn’t a good car. It offers tremendous value for money, excellent interior space and drives nicely, so anyone who has been considering making the switch to an EV should seriously consider this new arrival.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Love it or leave it, the swoopy design of the EQE sedan is decidedly modern with a shiny black grille that features a repeated Mercedes-Benz star motif and the aerodynamic covers on the 20-inch alloy wheels.

The nose is snubby and dips down too low for it to look sexy but the rear earns some design points with its elegant proportions, 3D ‘helix’ LED lights and cute spoiler.

The chrome accents around the windows and the illuminated flush door handles add some pizzazz, too.

I’m not a massive fan of its exterior looks but the interior is gorgeous! The dashboard features an 12.8-inch touchscreen multimedia system and a 12.3-inch digital instrument panel that pull your focus with their crystal-clear graphics but they need to, because the dashboard has a whole lotta empty space which looks a tad boring.

The side air vents are styled like jet turbines but are a little finicky to manoeuvre.

The black suede-like headliner creates a plush aesthetic but when you open the panoramic sunroof, the cabin is downright airy.

The door panels, which double as a grab handle, house the window and side mirror controls and its super handy to have the seat-configurator and memory functions on the door itself, rather than the side of the seat. This positioning makes them much easier to see!

Mercedes has added LED ambient-strip lighting around a lot of the interior, including the front seats, which has a massive wow factor at night time.

The ambient lighting can be adjusted up to 64-ways and also features a dynamic element where the lights pulse (under certain selections) when you accelerate. 

MG says the design inspiration for the MG4 Urban came from the $100,000 Cyberster. While there are certainly a lot of differences between that roadster and this hatchback, the air-intakes and wheel design are indeed very similar. And I guess the badge is the same too, so there’s that…

But, comparing it to the Cyberster misses the point. What makes the MG4 Urban’s design more interesting is the bits you can’t see. While it shares the same name as the MG4 Hatch, this car has almost nothing in common with it. That’s because this new MG4 Urban is based on the brand’s newer EV underpinnings that debuted on the MGS5 EV.

That means the MG4 Urban is front-wheel drive, whereas the hatch is rear-wheel drive, and because of the way the battery is integrated into the chassis, it creates not only a bigger hatchback but also one with a different shape.

The Urban is more ‘cab forward’ (to use design parlance) meaning a shorter bonnet, which creates more cabin room. It also means there is more boot space because the powertrain is located up front.

MG does a good job with cabin presentation too. It’s another step forward for the brand, improving the overall level of fit and finish from its earlier models, to create a cabin that looks modern and doesn’t feel like it has been built to a price.

Mercedes uses the term ‘saloon’ for its sedans and this term highlights the space each passenger will enjoy in the EQE sedan! There is plenty of head and legroom up front and you don’t feel like you’re on top of your co-pilot, either.

The electric front seats are comfortable with their adjustable lumbar control and extendable under-thigh support. The kinetic function on both also make longer journeys an absolute pleasure.

The rear seats are well-padded and you get limo-like legroom but the swoopy roofline does cut into the headspace. I’m comfortable enough with my 168cm (5'6") height but someone with a few inches over six-foot may not be.

You’re spoiled for choice when it comes to individual storage options with large middle and centre consoles, the latter can be made even larger because the two cupholders are retractable.

There is a massive shelf underneath them that has a handy elastic strap for larger items, like a handbag. The glove box is on the shallow side but both doors have a drink bottle holder and storage bin.  

In the rear, individual storage is also decent with two map pockets, two retractable cupholders in the fold-down armrest, as well as a drink bottle holder and storage bin in each door.

The other amenities in the rear are good with a couple of reading lights and directional air vents. I would have preferred to have seen climate control, too, but there’s enough here to satisfy.

The technology looks high-end but is relatively simple to operate once you get used to the Mercedes-Benz operating system.

The touchscreen multimedia screen has haptic feedback, which just means it vibrates when you touch it, and built-in satellite navigation with an augmented reality feature.

The digital instrument panel is customisable and the coloured head-up display is easy to see.

It is simple to connect to the wireless Apple CarPlay and there is also wired Android Auto.

Charging options are fantastic throughout the car with four USB-C ports and a wireless charging pad to choose from up front.

However, it’s annoying to use the charging pad if you’re also using the cupholders as its awkward to try and get a phone in and out of the housing. In the rear there are another two USB-C ports.

For the class, the boot isn’t massive at 430L and the wheels do cut into the width but it’s been big enough for my shopping errands.

You get a tyre puncture repair kit in the EQE sedan and I like the way you can electrically fold the rear seats if you need extra storage space. Having the hands-free powered boot lid is very convenient. 

As I just mentioned, the cabin is bigger than the other MG4, which creates good space in both seating rows. 

Up front they’ve placed the gear selector on the steering column to create space for more storage in the centre of the car. That means there’s plenty of shelves, cubbies and cup holders to take care of your small (and not so small) items, spread across the cabin.

As for the boot, the switch to a front motor and a smaller rear suspension means a 382-litre boot with all seats up and 1266L if you drop the back seats. Plus there’s a 98L underfloor storage spot, in place of a spare wheel (with a puncture repair kit included instead).

The design of the key controls are simple and easy to use, with a digital display for the instruments ahead of the driver and a 12.8-inch multimedia screen in the centre of the dashboard.

Navigating the menus is relatively straightforward but in a victory for user-friendliness, MG has listened to feedback (and incoming Chinese government regulations) and added some physical controls. There are buttons and a dial for the air-conditioning system and a volume knob for the sound system.

MG made its reputation in Australia by selling some of the most-affordable models on the market, filling the hole left by mainstream brands like Toyota, Hyundai and Mazda as they increased the entry-level prices in their respective line-ups. Something MG itself tried with the HS, QS and U9, as it expanded beyond the once-popular MG3, MG5 and ZS.

The MG4 Urban is a return to form in that sense for MG, with this new small car starting at just $31,990 drive-away. For context, the MG4 Hatch starts at $37,990 drive-away, so this is a much cheaper proposition. That starting price is for the MG4 Urban Standard Range, the Extended Range variant is priced from $34,990 drive-away.

That pricing does not feel accidental from MG Australia, despite what they may suggest when pressed. That’s because the new BYD Atto 2, the direct rival to the Urban, starts at $31,990 plus on-road costs. Even so, BYD has the last laugh, because it offers both the BYD Atto 1, which starts at $23,990, and the Dolphin, which is priced from $29,990 - to undercut the MG4 Urban, even if neither are considered direct competitors.

In terms of specification, both the Standard Range and Extended Range have the same equipment with the exception of the obvious - a bigger battery, and more power from the motor.

Standard equipment highlights include 17-inch alloy wheels, LED headlights and tail-lights, a leather-wrapped steering wheel, PVC seat upholstery, heated front seats, Bluetooth connectivity with wireless Apple CarPlay and Android Auto, in-built navigation and a six-speaker stereo.

The 350 4Matic is an all-wheel drive with two electric motors that have a combined power output of 215kW and a massive 765Nm of torque. The lithium-ion battery has a large 90.5kWh capacity.

The 350 4Matic has a 0-100km/h sprint time of only 6.3-seconds but it feels gusty and you get a tummy-sucking sensation when you have to put your foot down.

The MG4 Urban Standard Range is powered by a 110kW/250Nm electric motor that drives the front-wheels via a single-speed transmission. The Extended Range has slightly more performance, 118kW and 250Nm, but aside from that they are the same motor.

The 350 4Matic has an official energy consumption figure of 17.6kWh. My average sat round 16.9kWh and that is after a lot of open road driving. Happy with that.

With a driving range of up to 590km, I didn’t feet any range anxiety!

The charging port is a Type 2 CCS which will accept up to 170kW on DC, which means you can charge it from 10 - 80 per cent in 33 minutes. On an 11kW system, you can see that time jump to just under 10hrs.

The biggest difference between the two MG4 Urban variants is the battery. The Standard Range has a 43kWh battery good for 316km of driving between charging, while the Extended Range gets a bigger 54kWh battery to make it capable of up to 405km.

We didn’t drive the car long enough to get a clear indication of real-world efficiency and range, but it performed well during our drive in suburban Sydney. The steady stop-start traffic gave the battery its best chance to perform well and the early indications are its range is close to claim, at least under the right circumstances. We’ll have to reserve definitive judgement until we’ve had a longer test drive.

What MG was very keen to highlight are the cost savings of buying an EV at a time of sky-high petrol prices. The company made a point that using off-peak electricity, which can be had for just 6c per kW from certain providers, means you can replenish the battery of the MG4 Urban Standard for just $3.44. 

With the amount of power the 350 4Matic model has, it’s no wonder I enjoy driving it! The motor is responsive and the car doesn’t shift around when you have to put your foot down, either.

The EQE handles beautifully on the road where it feels stable and sure of itself. It tackles corners without breaking a sweat and the steering is crisp.  

The ride comfort is high quality with suspension that smooths out bumps without feeling floaty. The cabin space is quiet even at higher speeds.

There are three levels of regenerative braking – none, normal or strong – ‘strong’ enables a one-pedal driving experience.

It’s responsive enough that you’re confident using it in stop/start city traffic but it wigs me out how the brake pedal moves by itself when activated!

I have kept the level at the default ‘normal’ setting but do tend to turn it off whenever I need to reverse because it can cause a ‘bunny hop’ effect at lower speeds.

The EQE is super easy to park with a clear 360-degree camera system, as well as, front and rear parking sensors. 

What really stood out about the MG4 Hatch is its rear-motor, rear-wheel-drive layout, which made it a very dynamic and almost sporty car. In my 2023 review I called it “a genuinely enjoyable small car to drive".

The MG4 Urban doesn’t quite leave the same impression. Again, we had only a brief and (appropriately) urban test drive around Sydney’s beachside suburbs, but the MG4 Urban proved competent rather than commendable.

But, let’s be honest, unless you’re looking for driving thrills in the wrong place (affordable, city-focused hatchbacks) the MG4 Urban does the job it is required to do. It’s as nice as any other mainstream hatch to drive from Point A to Point B.

The ride could be a little softer and more compliant, with the suspension feeling too firm at times, but with its electric motor it’s a quiet and relaxed driving experience. The electric motor provides adequate performance too, certainly more torque in less time than you’ll get in a petrol-powered hatch.

Curiously, MG Australia executives said the MG4 Urban was locally evaluated and tuned but could only offer a vague mention of ‘holistic’ changes to better suit it to local conditions, rather than pointing to any specific Australia-developed changes to the suspension, steering or powertrain.

It may be small and cheap, but that doesn’t mean MG has cut corners on safety. The MG4 Urban comes equipped with the MG Pilot and a suite of active safety features, including adaptive cruise control, autonomous emergency braking, lane keep assist, blind spot monitoring, driver attention monitoring and speed limit notification.

The latter two are the most evident, as they provide a steady soundtrack of beeps as you drive along. Take your eyes off the road for more than a few seconds as the driver attention system fires up, while the speed sign recognition gets busy in Australia’s ever-changing speed limits.

While MG has undoubtedly improved the sensitivity of some of these systems compared to other models, they are still more active than rival products. Perhaps more concerning, the speed limit recognition repeatedly beeped to tell me I was in a ‘25km/h’ zone, which is simply not a recognised speed limit on Sydney roads.

Like so many other brands, MG needs to further refine these active safety systems in order to make the driving experience more relaxed and less distracting.

MG says the MG4 Urban has secured a five-star rating from Euro NCAP, which is expected to be carried over by ANCAP. 

On the EQE you’ll enjoy a five-year/unlimited km warranty and the battery is covered by a 10-year or up to 250,000km warranty (whichever occurs first) – which is better than most.

You can pre-purchase either a three-, four-, or five-year servicing plan and the five-year plan costs a flat $3555, or an average of $711 per service.

That’s quite expensive for an EV and the servicing intervals are more in line with a fuel-based car than an EV at every 12-months or 15,000km, whichever occurs first.

The MG4 Urban is covered by the brand’s 10-year/250,000km warranty, as long as you service it at an official MG service centre. If you don’t get your car serviced with the company directly, your warranty reverts to seven-year/unlimited km coverage.

Servicing intervals are every 12 months or 25,000km and will cost you $1366 over the first five years. The cheapest visit is just $149 but the major service, after four years, is a pricey $472, which does push against the idea that EVs are cheaper to service due to less moving parts.