Mercedes-Benz Eqa350 vs MG Mg4 Urban

What's the difference?

Have you ever wished for an electric version of a high-riding hatchback, something like a Subaru XV, but with batteries and a bit more prestige?

Clearly, many luxury car buyers have, as the conceptually similar EQA 250 has proven since launching in Australia at the tail end of 2020. Mercedes-Benz can’t import enough of them.

Now, there’s a 350 4Matic version, with two electric motors, not one, all-wheel instead of just front-wheel drive, and appreciably stronger performance.

But in the two years since the EQA’s debut, the EV landscape has transformed, with Korea and China leading in innovation, disrupting the long-established order of things.

In other words, can the new 350 4Matic cut it? Read on.

MG needs a win, and the MG4 Urban may be the right car at the right time to give the Chinese brand a major boost.

It has been a rough few years for MG, with sales in decline for the past two years, which has seen it tumble from Australia’s favourite Chinese car maker to a distant fourth place behind BYD, GWM and Chery. 

Part of that could be because of its rapid expansion, both in terms of its total number of models but also the size of the vehicles it’s offering. The larger QS SUV and U9 ute have both received underwhelming responses from the car-buying public.

So, MG has returned to its roots - small, affordable cars. The MG4 Urban, not to be confused with the MG4 Hatch, is its new price-leading electric car and the company’s new management hopes it leads a sales revival.