Mercedes-Benz C350 E vs Denza B8

What's the difference?

They're doing it again! Actually they've been doing it again for a bit now. It’s Mercedes-Benz Australia and plug-in hybrid tech.

The Ross and Rachel, or Jim and Pam of the premium automotive world.

It's been a will they, won't they for a while, and in the past Mercedes has dipped its proverbial plug into the electrons a few times and gotten cold feet.

But now it says it’s all in. There are others, the GLA and GLC SUVs, plus there’s the new C63 performance car, but this one feels like a bit of an arrival.

Yeah, the C-Class is no longer the Mercedes-Benz in terms of sales, but it might be the best way to make the most of a bit of battery power.

There’s a new name in the luxury upper-large SUV segment and it’s one many buyers will be unfamiliar with. Enter the Denza B8, a brand positioned to BYD much like Genesis is to Hyundai, or Lexus to Toyota.

The flagship B8 6S leans heavily into luxury, space and rugged, squared-off styling, but the big question is whether it does enough to stand out against established heavy hitters like the Toyota LandCruiser 300 Series, Land Rover Defender and Audi Q7.

And then there’s the bigger question - do we actually need an XL SUV with a plug-in hybrid powertrain? More to the point, who exactly is this pitched at?