Mazda CX-9 vs Kia Seltos

What's the difference?

The CX-9 is still a great option for families looking for a large SUV, even if it is starting to show its age as new rivals continue to launch with newer technologies.

That said, the availability of a luxury-focused six-seat configuration (Azami LE AWD) for the first time might be enough to convince some buyers to give it further consideration.

But for others who need the versatility of seven seats, this is still the CX-9 we’ve all come to know and love – but just a little bit better – particularly in its best-selling Azami AWD form.

Kia’s updated Seltos is more expensive than the previous version but it's better as well.

The entry grade no longer has hubcaps and gets alloy wheels, all grades have directional air vents in the second row, the jerky dual-clutch auto is gone and an excellent regular eight-speed auto has arrived, plus there’s more safety tech and modern displays screens.

What hasn’t changed is the Seltos’s size. It’s a big, small SUV, that’s easy to park in tight spaces but roomy inside even for tall, awkward humans like me. 

The sweet spot in the range is the Sport+ with the 1.6-litre engine, if only it had the LED headlights that only come on the GT-Line.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Given its latest update is relatively minor, the CX-9’s exterior largely looks the same as before, which, depending on your point of view, is a very good thing. As far as we’re concerned, it certainly is.

That said, train-spotters will notice some differences, with the GT SP (new), Azami and Azami LE (new) grades getting a refreshed grille that’s slotted and available in two grade-specific finishes unlike the insert their carryover Sport, Touring and GT siblings still have. 

And aside from the GT SP, Azami and Azami LE’s new sets of 20-inch alloy wheels (again in grade-specific finishes), the only other exterior change is the Azami and Azami LE’s larger-diameter chrome exhaust tailpipe extensions. Sporty!

Inside, the CX-9 has more changes in store, headlined by the new ‘floating’ 10.25-inch central display all but the Sport and Touring get (they stick with 7.0- and 9.0-inch units respectively).

The new set-up is powered by Mazda’s latest multimedia system, which is certainly an improvement over its predecessor, and a much needed one at that.

Worth noting, touch is not an input method, with the rotary controller on the centre console the only option, which is actually great for safety, so we’re all for it.

The Azami and Azami LE also get new quilted Nappa leather upholstery, which looks and feels great, and adds to the overall high-quality theme.

Otherwise, it’s pretty much business as usual, which is great because the CX-9 has always had a well-designed interior. Yep, if it ain’t broke, don’t fix it.

This updated Seltos has had a few styling tweaks, too. The grille is taller and  there’s a new headlight design which on the GT-Line is stunning with its LED running lights.

The rear of the Seltos has been restyled as well, with a new tail-light design and again on the GT-Line there’s an LED strip which runs between them.

The Seltos is pretty big for a small SUV. At 4.4m long it’s bigger than a Hyundai Kona and a Honda HR-V and about the same size as a Nissan Qashqai and Corolla Cross.

What’s good about that is you’re getting more space inside with a package that’s still smallish on the outside.

If you think the Seltos’ look is familiar, then I agree. The Honda HR-V and Haval Jolion have very similar tail-light designs and the profile follows many of the same styling cues of the Toyota Corolla Cross.

To my eyes, though, I think the Seltos is the more refined looking of its peers with a more modern and interesting interior.

Speaking of which, keep in mind that the top-of-the-range GT-Line’s cabin is far more fancy than the interior of the entry grade S. The GT-line’s large double digital displays are impressive and the buttons around the shifter for seat heating and ventilation are replaced with blank plastic panels in the S. 

Hard plastic armrests were another of my gripes about the previous entry grade Seltos, too.

Still all cabins have a premium look even if the feel isn’t luxurious throughout on all grades. 

Being an SUV that’s 5075mm long, 1969mm wide and 1747mm tall, practicality is arguably the most important thing for the CX-9, and with the option of six seats for the first time with the new Azami LE, it’s even more versatile.

All seven-seat grades have a 60/40 split-fold second row that manually slides and reclines the same as before, with only the Sport missing out on one-touch tumble operation, which makes accessing the 50/50 split-fold third row even easier, even if it’s still not graceful.

But the six-seat Azami LE is configured differently, given its second row has two captain’s chairs instead of a bench. That said, it operates in a very similar manner, just with power adjustment.

I still had around eight centimetres of legroom and four of legroom behind my 184cm (6'0") driving position, while the large transmission tunnel that’s a foot-space issue in seven-seat versions... isn’t.

One key difference with the very roomy and comfortable Azami LE is it only has four top-tether child-seat anchorage points, while all other grades have five thanks to their extra seat. Either way, four ISOFIX child-set anchorage points are split across the second and third rows.

Alternatively, the third row can be used by adults on shorter journeys, although they won’t have a lot of space to enjoy. Again, I'm 184cm tall and it’s tight back there, with no headroom or legroom on offer, but children will, of course, fare much better.

The CX-9’s boot is still pretty usable with all three rows in action, with 230L of cargo capacity available, but you can stow the two rear seats to get 810L in total.

And if you want maximum cargo capacity, the middle seats can also be folded, but not in the Azami LE, annoyingly.

Either way, the CX-9 doesn’t have a load lip but does have a flat floor, so loading bulkier items is a cinch, while two bag hooks and four tie-down points are on hand for securing loose items if they can’t fit in the double map pockets on the front seat backrests.

There are two cupholders in the third row, another two in the second row’s fold-down armrest (seven-seater versions) or large centre console (Azami LE), and another two in the first row’s larger centre console, while the front and rear door bins can also take bottles – and other knick-knacks.

All grades get USB ports in the first row, while the Touring and above also have them in the second row, and the GT and above also feature them in the third row. It’d be nice if there was no differentiation, though.

Some small SUVs are seriously small, which might be fine for some, but if you’re hoping to also have enough space for passengers in the back seats, and a boot which can carry plenty of luggage then the Seltos is a good choice.

Even at 191cm tall I had more than enough room to sit behind my driving position with good headroom back there, too.

Cabin storage is also good with door pockets front and rear, and a deep centre console box. As for cupholders there are two up front on all grades, while the Sport+ and GT-Line get two more in the second row fold-down armrest.

Boot capacity depends on if you’ve requested a full-sized spare wheel or the space-saver spare. With the space-saver you’ll have more room at 469 litres, while the full-sized wheel under the boot floor will leave you with 433 litres. That’s still decent for the class.

The new Seltos has directional air vents for back seat passengers which is a win (motoring journalists had been complaining about the lack of them for years) and there are also two USB ports (Type-C) for the second row along with another two for those in the front, plus a 12V outlet.

The price of the Kia Seltos has increased by about $2000 across the range, but you are getting more in the way of features. Let me take you through the model line-up. 

There are four grades: the entry grade S, then the Sport, Sport+ and GT-Line. Those are all available with the 2.0-litre petrol engine and front-wheel drive.

The Sport+ and GT-Line can also be had with a more powerful engine which is a 1.6-litre turbo-petrol with all-wheel drive.

So, the list prices for the 2.0-litre engine start at $29,500 for the S, then step up to $32,700 for the Sport, $35,800 for the Sport+, and $41,500 for the GT-Line.

The 1.6-litre turbo engine is a more expensive proposition and in the Sport+ you’ll pay $39,300, and to pair it with the GT-Line grade you’ll need to hand over $44,900, before on-road costs.

Kia was also doing drive-away pricing at the launch of the new Seltos. So check with your dealership to ensure that the offer is still available.

Coming standard on the S grade for the first time are alloy wheels, they’re small at 16-inches but better than hubcaps, and there’s also roof rails.

Inside, there are cloth seats, an 8.0-inch media display, digital driver’s display, air-conditioning, wireless Apple CarPlay and wireless Android Auto.

The Sport grade adds 17-inch alloy wheels, auto headlights, a 10.25-inch media screen and matching 10.25-inch driver display, digital radio, sat nav, climate control, plus Apple CarPlay and Android Auto.

The Sport+ has all the Sport’s features but brings a proximity key with push-button start, privacy glass, power driver’s seat, synthetic leather upholstery and extra safety tech which we’ll get to soon.

The top-of-the-range GT-Line has all the Sport+ features but adds a power front passenger seat, heated and ventilated front seats, sunroof and a power tailgate.

The GT-Line also comes with the option of two-tone body paint - that is a black roof with 'Clear White' or 'Pluton Blue' body colours. Be advised that this combination is not available with the sun roof.  

The value is good, but I don’t agree with Kia’s decision to keep the LED headlights for the GT-Line only and leaving all other grades stuck with dim Halogen headlights.

Being able to seem clearly on dark Australian country roads at night shouldn’t be a luxury. Toyota offers LED headlights across the Corolla Cross range from the entry grade up.

All CX-9 grades are powered by a carryover 2.5-litre turbo-petrol four-cylinder engine, which produces 170kW of power at 5000rpm and 420Nm of torque at 2000rpm.

A six-speed torque-converter automatic transmission is standard, and again, you get the option of front- or all-wheel drive for all grades but one, the AWD-only Azami LE.

If you’re after a diesel-powered seven-seater, Mazda also has the similarly sized CX-8 in its line-up, but it still doesn’t offer a hybrid option in any of its SUVs, even though many rivals are moving in that direction, including the aforementioned Kluger, Santa Fe and Sorento.

The Seltos range has two engines to choose from: a 2.0-litre four-cylinder petrol engine making 110kW/180Nm and a 1.6-litre turbo-petrol engine producing even more grunt at 146kW/265Nm.

The 2.0-litre engine comes with a CVT which is a type of automatic transmission and the 1.6-litre engine has an eight-speed auto.

CVT stands for Continuously Variable Transmission and some people (me included) find the droning they cause the engine to make to be annoying. They also come with a feeling of less acceleration. 

The good news is the eight-speed auto that comes with the 1.6-litre is a great transmission with smooth shifts and a sporty nature that matches the punchy engine. 

This eight-speed auto is welcome because it also replaces the jerky dual-clutch transmission that had been paired with the 1.6-litre engine in the previous Seltos.   

All-wheel drive is only available with the 1.6-litre engine while front-wheel drive comes solely with the 2.0-litre.

So, if you’re after great acceleration and better traction then the 1.6-litre is the way to go. If you’re not after a sporty driving experience then the 2.0-litre engine will suit you, and it costs less.

According to the official combined fuel consumption figures (ADR 81/02), FWD variants of the CX-9 sip 8.4 litres per 100km, which isn’t too bad for a petrol-powered large SUV that weighs just shy of 1900kg. Claimed carbon dioxide (CO2) emissions are 197 grams per km.

And given they weigh a whisker more than two tonnes, AWD versions of the CX-9s drink a slightly higher 9.0L/100km and emit 211g/km.

We covered 188km in the Azami AWD and Azami LE AWD at the CX-9’s launch and recorded 11.5L/100km after primarily driving on country roads and highways.

While that figure is nearly 30 per cent higher than Mazda's claim, it’s not outlandish considering the type of vehicle the CX-9 is. Either way, results will vary.

For reference, AWD variants have a slightly large fuel tank (74L) than their FWD counterparts (72L), but they all take more affordable 91RON petrol at minimum.

The smaller engine actually uses more fuel, but not a great deal more. Kia says the 1.6-litre engine with all-wheel drive uses 7.4L/100km after a combination of open and urban roads. The 2.0-litre engine according to Kia will use half a litre less at 6.9L/100km.  

Both engines only need 'standard' 91 RON petrol, too - that’s the cheap one.

Where is the hybrid variant? Good question. The answer is, there isn’t one. And neither is one coming, I’ve asked. That’s disappointing considering the Corolla Cross comes with a hybrid version of each grade in its line-up.

It’s for this reason the Seltos range scores a lower mark for fuel efficiency.

As far as large SUVs go, the CX-9 is one of the better ones to drive. It’s certainly not confused; it knows what it needs to do and does it well.

The engine is properly punchy down low, serving up plenty of initial torque, so much so that you rarely need to chase its top-end power. In that way, it’s very diesel-like, despite being petrol. Needless to say, acceleration is surprisingly brisk. Not bad, then!

And the transmission it’s matched to also does its job well. Gear changes are pleasingly smooth, if not quick, while it's receptive to heavy applications of the accelerator, kicking down a ratio or two with little hesitation. Yep, don’t bother with its Sport mode.

The CX-9 also rides pretty well thanks to its independent suspension set-up, which consists of MacPherson-strut front and multi-link rear axles with passive dampers. Indeed, the kids aren’t going to be upset when they’re onboard.

Again, we mainly drove on country roads and highways, but it proved to be comfortable, particularly at high speed. And even during those rare, in-town, low-speed moments, it still impressed, on lower-quality roads or not.

And while the CX-9’s electric power steering is well-weighted, some buyers might be left wishing it was a tad lighter, especially when parking, but that’s more about personal preference than anything else.

What is more universal, though, is the system’s lack of feel. Obviously, we’re not dealing with a sports car here, but a little communication through the wheel wouldn’t go astray, particularly on a twisty road.

Speaking of which, the CX-9 handles its mass pretty confidently around a corner. That said, while it is relatively tied down, it still regularly exhibits a fair degree of body roll to remind you that you’re dealing with a large SUV.

The Kia Seltos has two personalities. The laid back Seltos with a 2.0-litre engine and the enthusiastic sporty Seltos with the 1.6-litre engine.

Regardless of which Seltos you pick, the ride is comfortable, the handling is good, and the steering is excellent. 

Kia says it's worked to make the Seltos’s cabin more insulated from road noise, but having driven it on country roads for hours I think it could do with more sound dampening.

If you’re considering the Sport+ grade and are not sure if the $3500 premium for the 1.6-litre engine is worth it, my answer would be absolutely, if you can afford it.

That 1.6-litre turbo petrol is a great engine and the new eight-speed transmission is excellent. Even as a daily driver I think anybody would enjoy driving this version of the Seltos more, and for those who like sporty driving then it’s definitely the powerplant for you.

The Seltos has the maximum five-star ANCAP safety rating but that’s from 2019. Still, the advanced safety tech is excellent. All grades come with AEB, blind spot warning, lane keeping assistance and rear cross-traffic alert.

All grades also come with the rear occupant alert, which is great for sleep-deprived parents, and there’s also the safe exit feature which will let you and the kids know if a car or cyclist is approaching before you open the door and ruin everybody’s day.  

The Sport+ and GT-Line both come with AEB that works at intersections.

It’s good to see front and rear parking sensors standard across the range. 

As with all Mazda models, the CX-9 comes with a five-year/unlimited-kilometre warranty with five years of roadside assistance, both of which are average when compared to Kia’s market-leading seven-year terms with ‘no strings attached’.

Service intervals are 12 months or 10,000km, with the distance on the shorter side, although capped-price servicing is available for the first five visits, costing $2022 in total at the time of the writing, which is very reasonable.

The Seltos is covered by Kia’s seven-year, unlimited-kilometre warranty. 

Servicing differs between the two engines.

A Seltos with a 1.6-litre engine needs to be serviced every 12 months or 10,000km and over seven years the average service cost comes to $497 per year.

A Seltos with the 2.0-litre engine needs to be serviced every 12 months or 15,000km and over seven years the average service costs comes to $434 per year.

Capped price servicing is good, but the prices can get higher than $600 for some visits.