Mazda CX-9 vs Audi Q3

What's the difference?

The CX-9 is still a great option for families looking for a large SUV, even if it is starting to show its age as new rivals continue to launch with newer technologies.

That said, the availability of a luxury-focused six-seat configuration (Azami LE AWD) for the first time might be enough to convince some buyers to give it further consideration.

But for others who need the versatility of seven seats, this is still the CX-9 we’ve all come to know and love – but just a little bit better – particularly in its best-selling Azami AWD form.

I hate how this car has challenged my long-held belief that coupe SUVs are silly. Even more so than other notable examples I’ve driven, like Mercedes’ GLC 53.

It’s so sleek and stylish, drives beautifully, and is so packed with immersive technology that I had to triple check the price. The Sportback takes everything good about the Q3 and makes it even better looking with barely a penalty to practicality. Bravo.

Given its latest update is relatively minor, the CX-9’s exterior largely looks the same as before, which, depending on your point of view, is a very good thing. As far as we’re concerned, it certainly is.

That said, train-spotters will notice some differences, with the GT SP (new), Azami and Azami LE (new) grades getting a refreshed grille that’s slotted and available in two grade-specific finishes unlike the insert their carryover Sport, Touring and GT siblings still have. 

And aside from the GT SP, Azami and Azami LE’s new sets of 20-inch alloy wheels (again in grade-specific finishes), the only other exterior change is the Azami and Azami LE’s larger-diameter chrome exhaust tailpipe extensions. Sporty!

Inside, the CX-9 has more changes in store, headlined by the new ‘floating’ 10.25-inch central display all but the Sport and Touring get (they stick with 7.0- and 9.0-inch units respectively).

The new set-up is powered by Mazda’s latest multimedia system, which is certainly an improvement over its predecessor, and a much needed one at that.

Worth noting, touch is not an input method, with the rotary controller on the centre console the only option, which is actually great for safety, so we’re all for it.

The Azami and Azami LE also get new quilted Nappa leather upholstery, which looks and feels great, and adds to the overall high-quality theme.

Otherwise, it’s pretty much business as usual, which is great because the CX-9 has always had a well-designed interior. Yep, if it ain’t broke, don’t fix it.

This is the best-looking coupe SUV I’ve seen. Do you agree?

You could argue the Porsche Macan is up there alongside it, and I’d agree, but it’s also at least $20K more expensive.

Volvo’s XC40 maybe comes close in terms of exterior appeal, but it isn’t a coupe.

You can see elements of Lamborghini Urus (an Audi subsidiary) in the air dams and roofline, and there’s a complexity to it which hints at the tech within.

In fact, I’d say this Audi is so swish I kind of understand now. This is what coupe SUVs are meant to be about. Redefining the ‘SUV look’, inside and out.

Why pretend SUVs are about off-roading anymore? They’re really about comfort and convenience in the confines of a city.

Of course, the ‘inside’ bit comes naturally to the Q3, which has a swish, simplistic, but wonderfully advanced cockpit.

The design is upright, but not imposing, spacious, but not barren. The slight driver focus of the vents, touchscreen, and controls is noted and appreciated.

Both screens are ultra-high resolution, sharp and crisp to look at, and it adds so much to the lustre of everything you use, fitting seamlessly with the sharp and detailed lines in the dash. The fully adjustable LED interior ambient lighting is wholly unnecessary but does make it a nice place to be at night, and changing the colours entertained my family members no end.

Virtual Cockpit is still unrivalled for its aesthetics and ease of use, too. The wheel is even notable for its neat proportions and comfortable shape.

What don’t I like? The tall plasticky shift-knob still looks like it belongs in a base-model VW Polo, and some padding around the centre tunnel for the knees would be appreciated.

Being an SUV that’s 5075mm long, 1969mm wide and 1747mm tall, practicality is arguably the most important thing for the CX-9, and with the option of six seats for the first time with the new Azami LE, it’s even more versatile.

All seven-seat grades have a 60/40 split-fold second row that manually slides and reclines the same as before, with only the Sport missing out on one-touch tumble operation, which makes accessing the 50/50 split-fold third row even easier, even if it’s still not graceful.

But the six-seat Azami LE is configured differently, given its second row has two captain’s chairs instead of a bench. That said, it operates in a very similar manner, just with power adjustment.

I still had around eight centimetres of legroom and four of legroom behind my 184cm (6'0") driving position, while the large transmission tunnel that’s a foot-space issue in seven-seat versions... isn’t.

One key difference with the very roomy and comfortable Azami LE is it only has four top-tether child-seat anchorage points, while all other grades have five thanks to their extra seat. Either way, four ISOFIX child-set anchorage points are split across the second and third rows.

Alternatively, the third row can be used by adults on shorter journeys, although they won’t have a lot of space to enjoy. Again, I'm 184cm tall and it’s tight back there, with no headroom or legroom on offer, but children will, of course, fare much better.

The CX-9’s boot is still pretty usable with all three rows in action, with 230L of cargo capacity available, but you can stow the two rear seats to get 810L in total.

And if you want maximum cargo capacity, the middle seats can also be folded, but not in the Azami LE, annoyingly.

Either way, the CX-9 doesn’t have a load lip but does have a flat floor, so loading bulkier items is a cinch, while two bag hooks and four tie-down points are on hand for securing loose items if they can’t fit in the double map pockets on the front seat backrests.

There are two cupholders in the third row, another two in the second row’s fold-down armrest (seven-seater versions) or large centre console (Azami LE), and another two in the first row’s larger centre console, while the front and rear door bins can also take bottles – and other knick-knacks.

All grades get USB ports in the first row, while the Touring and above also have them in the second row, and the GT and above also feature them in the third row. It’d be nice if there was no differentiation, though.

We like the practicality in the regular Q3, but is the Sportback too compromised? Let’s take a look

The front two passengers are treated to a spacious and airy cabin, with loads of glass and space for your elbows. You can adjust the height of the centre box to suit your driving position, and there are no complaints when it comes to leg- or headroom.

Tech spills out of the dash and into your hands. USB-A, USB-C and wireless connectivity are available to you. In fact, wireless Apple CarPlay is as revolutionary as keyless entry.

You set it up once and that’s it. Just turn the car on, leave the phone in your pocket and the media system does the rest. The cost is a slight input lag, but the payoff of just being able to throw your phone in the charging bay or simply leave it in your pocket and forget about it is well worth it.

Storage areas are abundant for front passengers with big cupholders with a large centre slot for a phone or wallet perhaps, the large wireless charging bay and a small but useful centre console box.

There are also small bottle holders in the doors and a decently-sized glove box.

A small annoyance comes from the high-resolution screen. Some items become too fine to accurately jab at without taking your eyes off the road, particularly in Apple CarPlay mode. Thankfully all essentials, like the climate and volume controls have physical dials.

Visibility out the front and sides for the driver is fantastic, although there’s no denying the smaller rear aperture in the Sportback’s design makes seeing out the rear a bit more difficult.

Rear passengers are treated to a customizable area. The rear seats are on rails, and I found my legroom to be more than adequate in the standard, furthest-back position. I could have moved the seat about 20 per cent further forward without running into issues.

Height is a different story. I’m 182cm (6.0ft) tall and fit okay with maybe a couple of centimetres space above my head. My slightly taller brother (around 185cm) had his head pretty much up against the roof. The standard Q3 had no such issues, but it’s worth considering if you plan to regularly transport taller family or friends.

The back of the rear seats are clad in plastic which looks nasty but will be good for those with kids, and rear passengers can make use of two USB-C ports, a 12V outlet and dual adjustable air vents on the back of the centre stack.

Boot space comes in at 530 litres (VDA) with all seats in their default positions which proved more than enough for our largest CarsGuide suitcase, some duffel bags, and camera equipment.

It can be adjusted up to 1400L with all the seats stowed. Apparently, this is no less than the regular Q3, which would make sense as the space is meant to be measured to the parcel shelf, before the more aggressive roofline starts to cut its shape.

Our test car is the 35 TFSI (which means it has the least powerful Q3 engine) in Launch Edition trim. In Sportback form, I think it looks a million bucks, but was surprised and taken aback by how affordable it is by premium car standards.

Wearing an MSRP of $56,450, this Q3 isn’t bad value, especially when lined up against similar spec competitors like Volvo’s XC40 (Design - $56,990). BMW’s ageing X1 sDrive 20i is significantly cheaper up-front ($48,500) but will require a fair few option packs to be on-par with this Audi. And even then there are some tech items which the Q3 will have over it.

We don’t know how much Mercedes-Benz’ GLB will cost yet, although it’s a different small SUV beast with a chunky backside and seven seats.

Standard spec includes 19-inch alloy wheels, an impressive 10.1-inch multimedia touchscreen, Android Auto and digital radio with wireless Apple CarPlay (!), wireless charging, 10-speaker audio system, Wi-Fi hotspot, built-in nav (with online traffic and other services), 10.25-inch ‘virtual cockpit’ digital dash, dual-zone climate control, leather seating, heated and powered front seats with heated steering wheel, auto dimming rear view mirror, keyless entry with push-start, LED headlights, as well as surround parking sensors and cameras.

The options list is surpisingly short and affordable at this end of the market, consisting of a Bang & Olufsen surround speaker system ($900), full paint finish bumpers ($450), park assist ($300), ‘Matrix’ LED headlights ($1300 – why? The standard ones are fine), panoramic opening sunroof ($2080), and electronic dampers ($1700). You’ll note all are luxuries and won’t make or break a sale for anyone.

It’s also worth noting the Q3’s relatively high standard spec complements its almost segment-bending dimensions, which will have some considering whether they really need something slightly larger again like an X3, GLC, or Audi’s own Q5.

All CX-9 grades are powered by a carryover 2.5-litre turbo-petrol four-cylinder engine, which produces 170kW of power at 5000rpm and 420Nm of torque at 2000rpm.

A six-speed torque-converter automatic transmission is standard, and again, you get the option of front- or all-wheel drive for all grades but one, the AWD-only Azami LE.

If you’re after a diesel-powered seven-seater, Mazda also has the similarly sized CX-8 in its line-up, but it still doesn’t offer a hybrid option in any of its SUVs, even though many rivals are moving in that direction, including the aforementioned Kluger, Santa Fe and Sorento.

Powering 35 TFSI variants is a 1.4-litre turbocharged four-cylinder petrol engine, producing 110kW/250Nm. It’s mated to a six-speed dual-clutch automatic transmission and powers the front wheels only.

An all-wheel drive version with a 2.0-litre engine is available further up the range.

According to the official combined fuel consumption figures (ADR 81/02), FWD variants of the CX-9 sip 8.4 litres per 100km, which isn’t too bad for a petrol-powered large SUV that weighs just shy of 1900kg. Claimed carbon dioxide (CO2) emissions are 197 grams per km.

And given they weigh a whisker more than two tonnes, AWD versions of the CX-9s drink a slightly higher 9.0L/100km and emit 211g/km.

We covered 188km in the Azami AWD and Azami LE AWD at the CX-9’s launch and recorded 11.5L/100km after primarily driving on country roads and highways.

While that figure is nearly 30 per cent higher than Mazda's claim, it’s not outlandish considering the type of vehicle the CX-9 is. Either way, results will vary.

For reference, AWD variants have a slightly large fuel tank (74L) than their FWD counterparts (72L), but they all take more affordable 91RON petrol at minimum.

The 35 TFSI has a claimed/combined fuel consumption figure of 7.3L/100km, against which I scored 8.4L/100km on my weekly test.

That number's very good for something this size, probably helped along by the 35 TFSI's relatively light 1545kg kerb weight.

Oddly, and unlike most VW Group vehicles with similar drivetrains, the Q3 35 TFSI does not have a stop/start system.

The 35 TFSI requires 95 RON premium unleaded petrol and has a 60-litre fuel tank.

As far as large SUVs go, the CX-9 is one of the better ones to drive. It’s certainly not confused; it knows what it needs to do and does it well.

The engine is properly punchy down low, serving up plenty of initial torque, so much so that you rarely need to chase its top-end power. In that way, it’s very diesel-like, despite being petrol. Needless to say, acceleration is surprisingly brisk. Not bad, then!

And the transmission it’s matched to also does its job well. Gear changes are pleasingly smooth, if not quick, while it's receptive to heavy applications of the accelerator, kicking down a ratio or two with little hesitation. Yep, don’t bother with its Sport mode.

The CX-9 also rides pretty well thanks to its independent suspension set-up, which consists of MacPherson-strut front and multi-link rear axles with passive dampers. Indeed, the kids aren’t going to be upset when they’re onboard.

Again, we mainly drove on country roads and highways, but it proved to be comfortable, particularly at high speed. And even during those rare, in-town, low-speed moments, it still impressed, on lower-quality roads or not.

And while the CX-9’s electric power steering is well-weighted, some buyers might be left wishing it was a tad lighter, especially when parking, but that’s more about personal preference than anything else.

What is more universal, though, is the system’s lack of feel. Obviously, we’re not dealing with a sports car here, but a little communication through the wheel wouldn’t go astray, particularly on a twisty road.

Speaking of which, the CX-9 handles its mass pretty confidently around a corner. That said, while it is relatively tied down, it still regularly exhibits a fair degree of body roll to remind you that you’re dealing with a large SUV.

The Q3 offers a slick, modern, and comfortable drive, but not one without its flaws.

The ride is superb. A great balance of sportiness and damping, the Q3 keeps it stable in the corners, but comfortable over bumps. This was helped along by comfort-spec Hankook tyres on our car, and the 19-inch wheels proved to be a sensible size.

The only thing which seemed to transmit unpleasantness into the cabin was the dampers going out of frequency on rutted roads. I couldn’t help but note the similarity of the Q3’s ride characteristics to those of the new VW T-Roc, a size under.

Inside is quiet and refined, and all of the Q3’s features are ergonomic and easy to use to the point where you take it for granted. But with the Sportback’s cropped rear window, seeing out the rear isn’t as easy as it is in the regular Q3.

The engine has sufficient power when the boost, and subsequently peak torque, sets in, the trouble is this can all happen very suddenly.

There’s a delay when stomping on the go-pedal, which is replaced a full second thereafter with a surge of torque. It takes a bit of getting used to working in a moment of restraint while you wait for power to arrive.

Get impatient, and the Q3 will simply spin its wheels off the line. It’s not a problem isolated to this car, but one I also found in other VW Group vehicles with similar drivetrains. The Tiguan comes to mind.

A neat trick is setting the Q3 into the sportier ‘Dynamic’ mode and then switching the transmission from ‘S’ to the regular Drive. This gives you the best of a more responsive powertrain without having the transmission hang around in gears for too long.

The six-speed can still be caught out fairly easily as it tries to be ‘smart’ about its changes to a fault. I wonder how well its computer would go about learning your driving patterns long-term.

All up, the Q3 offers a nice balance of SUV comfort and hatch-like sportiness thanks to its light frame. The turbo engine has its small issues, but there are no red flags here for urban commuters.

The Q3 has a maximum five-star ANCAP safety rating (awarded in 2018) which covers all variants.

The advanced safety systems standard on the Launch Edition include auto emergency braking (up to 250km/h, detects pedestrians and cyclists up to 85km/h), lane keep assist with lane departure warning, blind spot monitoring, rear cross traffic alert, adaptive cruise control (with stop and go function), and driver attention alert.

Several of these items, like the adaptive cruise are not standard on the base car and require an optional ‘Comfort Package’. Tick that box if the Launch Edition is sold out by the time you’re reading this.

Expected safety inclusions are six airbags, electronic stability and brake controls, and hill assist systems..

As with all Mazda models, the CX-9 comes with a five-year/unlimited-kilometre warranty with five years of roadside assistance, both of which are average when compared to Kia’s market-leading seven-year terms with ‘no strings attached’.

Service intervals are 12 months or 10,000km, with the distance on the shorter side, although capped-price servicing is available for the first five visits, costing $2022 in total at the time of the writing, which is very reasonable.

Audi’s standard warranty offer of three years and unlimited kilometres is annoyingly short, but not unexpected from a premium brand.

The pressure is on though, with Mercedes-Benz and newcomer, Genesis, now offering five years of warranty coverage, as well as Japanese stalwart Lexus offering four years.

Audi was even considering making a promotional five-year unlimited kilometre warranty permanent at the time of writing, so hopefully that has come to pass by the time you’re reading this review. Time will tell.

Where Audi makes ground back though is its very competitive service pricing. We’d strongly recommend bundling in an Audi ‘Genuine Care’ service plan at the time of purchase which will make your servicing much cheaper.

Three years of servicing for the Q3 under this scheme is $1610, while five years is $2630 it’s worth it. All Q3s require servicing once every 12 months or 15,000km.