What's the difference?
We know the story of Mazda’s sudden EV push already, but I’ll recap it quickly.
On one side, soaring fuel prices and helpful incentives combined to lure Aussie buyers into EVs in record numbers. But Mazda doesn’t really have any to sell. On the other side, tightening NVES (New Vehicle Efficiency Standard) regulations punish brands that aren’t using EVs to lower their fleet emissions. But Mazda doesn’t really have any to sell.
The answer lay not in Japan, but in China, where Mazda has been able to capitalise on its relationship with Changan to get new EVs on the road quickly. The first was the 6e sedan, and this is the second arrival, the CX-6e.
And yes, that means that under the skin of this undeniably sexy electric SUV it’s very similar to something from Deepal, but the brand insists it’s still very much a Mazda everywhere else.
And so with this, Mazda rides into the electric SUV fray. But how does it stack up?
Whether or not people like the look of the models in Lexus' line-up varies, but one thing's for sure, the Japanese luxury brand has a clear identity. The intent of occupying the rung between a mainstream brand and a prestige one is clear in the pricing, and the styling of Lexus's vechicles is akin to jewellery – just look at the intricate Spindle grille, which is particularly enormous on the RX300 Luxury I've tested in this review.
The RX300 Luxury is the entry point into the RX large SUV range, so does this mean it's missing much in the way of tech, equipment or grunt? Yes, and no. Read on to find out.
It might be the product of the brand's Chinese partnership, and in fact it might not even be a Mazda under the skin, but it definitely feels more like the Japanese brand than you might be expecting.
Does it feel quite enough like a Mazda? That's going to be up to you. But it certainly looks the part, inside and out.
Note: CarsGuide attended this event as a guest of the manufacturer with travel, accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
The Lexus RX300 is luxurious but affordable, making it great value and superbly comfortable, with a high level of fit and finish. Fear not about the four-cylinder engine being small – it makes plenty of grunt and handles daily duties perfectly well.
Which would you go for: An entry level Lexus RX300 or a top-of-the-range Mazda CX-9? Tell us what you think in the comments below.