What's the difference?
What does the Mazda CX-5 have in common with the VW Golf, Lotus Elise and Porsche Cayenne?
They all saved their respective carmakers from going under.
Keeping rivals like the Toyota RAV4, Hyundai Tucson and Volkswagen Tiguan on their toes since launching in 2012, the Japanese medium-sized SUV has wooed buyers with its styling, quality, driveability, ease and brand reputation ever since.
Now, after 14 years, five million-plus examples of essentially the same vehicle, a third-generation CX-5 has launched, and we have questions.
Like, what’s actually changed? Are the changes enough? How does it drive? And where’s the hybrid?
Keep reading for answers and more.
Mazda calls the new CX-70 its "flagship" five-seat SUV, which also makes it yet another flag-bearer for the brands relentless push up market as part of its 'Mazda Premium' strategy.
It might have a different badge, but it's really a five-seat version of the brand's biggest and most expensive offering, the seven-seat CX-90.
And, for reasons that will become clear in a moment, it's something of a bargain, at least in the context of Mazda's plush large SUV range.
How so, you ask? Read on.
In many important and mostly pleasing ways, the third-generation CX-5 takes a confident step forward.
Bigger in the places that matter, smoother yet just as fun to drive and arguably better looking, it remains a high-quality, affordable and safe mid-sized SUV. The second-from-bottom Evolve AWD seems to be the value sweet spot.
However, the switch to a largely buttonless touchscreen interface is disappointing, as are higher entry prices, fewer model grades and no drops in fuel consumption.
Ultimately, though, the latest CX-5 reveals only half the picture, with the next and increasingly more relevant piece, the long-awaited hybrid, still up to 18 months away.
Maybe that’s the innovation that Mazda’s golden goose deserves most.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
For mine, the CX-70 is the pick of Mazda's premium SUV range, and if you can survive without a third row of seats, it's significantly cheaper than its CX-90 twin, too.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.