What's the difference?
If you're looking for the genesis of the small SUV apocalypse currently decimating small car sales, look no further than Mazda's CX-3.
Sure, others had done small SUVs earlier (the Kia Soul for one, and there were others), but it wasn't until the launch of Mazda's sleek little CX-3 - though don't let the numbers fool you, it's actually based on the Mazda2 - that the segment really got moving.
Even now, several years after its launch, the CX-3 sits outright-second on the segment sales charts, a whisker behind the Mitsubishi ASX, and miles clear of its third-place rival. Which would normally be a cause for celebration in the Mazda camp.
But there's a problem. Last year, the CX-3 was outright first. And so earlier this year, Mazda released a nipped-and-tucked version of its popular micro-SUV, presumably to try and improve its sales position by one.
So, we spent a week behind the wheel of the mid-spec (and most popular) CX-3 Maxx to see what's new.
Mazda's indomitable 3 has taken on the feeling of an iPhone release - every year there's something new to add to its already-significant armoury of safety and specification.
The 2018 Mazda3 is not a huge upgrade to the range, but there are a few little details to make Mazda's attractive small car that little bit more appealing. With two new spec levels and the nice touch of the reversing camera now being standard across the range, it looks like a quiet but measured response to Hyundai's reinvigorated i30 and the oncoming storm of the new Toyota Corolla.
With the obvious exception of Two and a Half Men, things are usually popular for reason, and that is they're good. And the CX-3 deserves to be duking it out for the top sales spots in the segment.
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It's a city car, of course, and so it shines brightest in the urban jungle, but its stylish design and top-class safety offering are pretty sizeable selling points for Australias's city dwellers.Â
The 3 is a terrific car and continues to improve with every yearly update, however minor. The uplift in the Neo Sport may not look like $1000 worth, but having that proper screen and reversing camera - along with standard AEB - starts to make sense over time.
In 2017, I said the pick of the range was the Maxx and I still reckon the Maxx Sport is the one to go for - it has a good package of safety equipment and a sensible spec list, without the frippery of the increasingly oddly priced Touring. The not-that-much-more SP25 is similarly specified, but only worth it if you want the extra power. Not everyone does.
The new i30 and forthcoming new Corolla are giving the Mazda3 more of a hurry-up these days, especially in price and spec but the i30 now has the driving dynamics to go with it. And with the Kia Cerato rapidly closing in, every little bit of competition is making the 3 a better car than before.
And it's still by far the best-looking car in the segment. For many, that's what will tip them over the edge.