What's the difference?
Mazda has done a top job of capturing the minds of Australia's car buyers with its strong 'Kodo' design language.
It's a genius move. Everything from an almost $70,000 top-spec CX-9 to this car, the sub-$20k Mazda2 - the cheapest vehicle Mazda sells - share a familiar face, delicate bodywork and classy trim.
Look closely, though, and there are some chinks in this little car's attractive armour. What should be a fleet-special appears to flounder in the face of the Hyundai Accent, a car so old it's about to be de-commissioned.
So, are the fleets on to something? Even at this bargain-basement price, is the Mazda2 Neo a tall order? A bait and switch, if you will, for the apparent crowd favourite - the up-specced Maxx.
Stick with me, and we'll find out.
For a big-name brand crossover, you have to appreciate this car’s restraint.
I mean, have you seen a pair of Beats headphones? I see them all the time, on the bus, at the gym, jogging past me as I sit in traffic…
Point is, the always overly-colourful Dr. Dre-branded creations are themselves wearable marketing beacons, nearly impossible to miss, and that’s how the fans like it.
So, the fact that a few small logos and a pinstripe sticker are the only overtly identifiable ‘Beats’ features on this Polo’s exterior is almost impressive. I think it speaks more to Volkswagen’s restraint.
Will it be enough to convince serial Beats fans, though? Oh, and more importantly, what’s the audio system actually like?
Read on to find out.
My advice is this: If you love the Mazda2 aesthetically, which is totally understandable, spend the extra money on a Maxx.
The Neo might have the Mazda hallmarks - a decent engine, good handling, killer looks and standard safety gear - but it's the extra multimedia and better-quality trim in the Maxx that make it more sense for your dollar.
If you're aiming for under $20,000, also consider a Suzuki Swift GL Navi, which can be optioned with better safety or a Hyundai Accent, which has a bigger boot.
The Beats adds a certain stylish but restrained appeal to the already very smart Polo, but with the ‘Sound and Vision Package’ adding most of the good bits to other Polo variants like the branded 300w sound system for $1100 less, you have to ask yourself if you want to stand out from the crowd a little with the extra aesthetic touches.
As for the car part of the equation it’s a well-priced, practical and slick German small hatch, complete with one of the best multimedia offerings in the segment. However, it is let down slightly by an over-complicated drivetrain and a lacklustre ownership proposition.