Mahindra Pik-Up vs Gac Emzoom

What's the difference?

Its sub-$40K pricing undercuts the cheapest Ford Ranger or Toyota HiLux 4x4 equivalents by $10-15K and it’s backed by a decent warranty and 60-strong dealer network (mostly regional). It’s also largely absent from the federal government’s vehicle-recall listings, which suggests solid build quality.

However, it’s also short on safety, has relatively high servicing costs and numerous design quirks. Fact is, such low pricing comes with compromises, so, if you can learn to live with those, this sturdy and willing auto-equipped workhorse could represent good value for those shopping on a budget.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The PikUp has a 3040mm wheelbase and 5175mm length, 1820mm width and 1915mm height.

So, compared to a Ford Ranger XL equivalent, it’s 230mm shorter in wheelbase, 195mm shorter overall and 98mm narrower, so it’s relatively compact for a dual cab ute.

Built on a traditional ladder-frame chassis, its twin-wishbone front suspension uses torsion bars instead of the more common coil springs, while under the tail is a leaf-spring live rear axle. Brakes are front discs and rear drums.

With 210mm of ground clearance, its steep 34-degree approach angle is excellent but its 15-degree departure angle is less than half that figure, so it's prone to tail-dragging in the rough stuff.

And its bafflingly large 13.4-metre turning circle (kerb-to-kerb) demands numerous three-point turns.

The interior appears to have a good standard of finish and provides a visually-pleasing mix of black and grey surfaces with satin chrome highlights throughout. Driver controls are easy to see and operate and the front bucket seats are comfortable.

The rear bench seat is quite firm with good lumbar support, but it’s a squeeze for three adults given its relatively narrow width.

Even so, there’s adequate kneeroom and heaps of headroom even for tall adults, which is no doubt appreciated by hat-wearing farmers and tradies.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

With its 2115kg kerb weight and 3150kg GVM, the S11 PikUp offers a 1035kg payload rating so it’s a genuine one-tonner.

It’s also rated to tow up to 2500kg of braked trailer but given Mahindra doesn't publish a GCM rating (or how much it can legally carry and tow at the same time) we don’t know if it can retain its maximum payload while towing that weight.

Strangely, the load tub does not have any internal load-anchorage points. The only option for securing ropes or straps are external hooks, which are located along both upper sides of the tub and across the tailgate.

However, these would be ineffective in securing loads that are lower than the tub sides.

Front cabin storage is limited, as there are only narrow bins and no bottle holders in the front doors and you won’t find any cup/bottle holders or storage for small items in the dash, either. However, there is a single glove box and an overhead glasses holder.

The centre console has an open storage tray at the front and single cup and bottle holders in the centre, which are fine for one occupant but not two.

In contrast to the front doors, there are no bins in the base of each rear door, but they do get a large-bottle holder and what looks like a phone holder at mid-height.

There are also pockets on each front seat backrest, but the fold-down centre armrest does not have any cup/bottle holders.

The rear bench seat’s base cushion is fixed, so it can’t swing up and be stored vertically (like many dual cabs) if more internal cargo space is required.

However, it does at least provide some open storage space underneath for soft items like jackets etc.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The latest version of the S11’s 'mHAWK' 2.2-litre four-cylinder turbo-diesel meets tough Euro 6b emissions standards using AdBlue.

Armed with an intercooler and common-rail fuel injection, it produces a modest 103kW at 3750rpm. Its 320Nm, available across a 1300rpm-wide torque band between 1500-2800rpm, highlights good flexibility particularly under load.

It’s coupled with an equally refined Aisin-sourced six-speed torque converter automatic transmission, driving the rear wheels and offering the choice of sequential manual-shifting.

There’s also a Borg Warner part-time dual-range 4x4 transfer case and an Eaton automatic rear diff-lock.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Mahindra claims an official combined average of 9.3L/100km. At the conclusion of our 265km test, which was conducted without a load and in mostly city and suburban driving, our ‘real world’ figure based on fuel bowser and trip meter readings came in at 9.4 which is lineball.

So, it should deliver an excellent driving range of around 850km from its 80-litre tank.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The fold-down inboard armrest combined with the door’s armrest allows the driver to evenly rest both elbows, which reduces strain on shoulders and arms particularly during long highway hauls.

This set-up could work even better if the wheel had reach adjustment in addition to its adjustable height.

There’s no rake adjustment in the seat’s base cushion, either, but fortunately there’s a big left footrest to help the driver to maintain a comfortable posture.

The driving position is high relative to the bonnet and the tops of the doors, which is ideal for vehicle placement when off-road driving as it provides commanding views over the front and out the sides.

Unladen ride quality is quite firm, as you’d expect of a 4x4 designed to carry one tonne of payload, but is supple enough to provided acceptable comfort.

The steering weight is linear with easy turning effort; handling and braking response is satisfactory and engine and tyre noise are pleasantly low.

Our only major gripe is the huge turning circle, which is nudging that of a full-size American pick-up. The need to often do three-point turns, in situations that you really shouldn’t have to in a vehicle of this size, is annoying (and in some situations embarrassing).

Although its 2.2-litre diesel has modest outputs, it provides decent performance in city and suburban driving with its smooth-shifting auto.

It’s also a low-stressed highway cruiser, requiring less than 2000rpm to maintain 110km/h which is comfortably within its peak torque band.

We didn’t get to do our usual GVM test due to a hiccup with our weight supplies, but we have previously tested a cab-chassis PikUp with just under one tonne of payload (990kg) which it hauled with an all-round competence that belied its relatively small engine output.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

Warranty is five years/150,000km. 12 months roadside assist is renewable with each scheduled service at Mahindra dealers.

Service intervals are 12 months/15,000km whichever occurs first.

Capped-price servicing for the first four years or 55,000km totals $2296, or a pricey average of $574 per service.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.