Lexus RX350L vs Gac Emzoom

What's the difference?

Lexus has seemingly added two extra seats to its RX range without any design or dynamic drawbacks. If you're a fan of the five-seat car, there's little doubt you'll be a fan of this one, too. 

What it will come down to, though, is how often you use the third row of seats, and how big the humans that will be sitting in them in are. If they're for kids or for occasional use, the space will be ample. But if your child has undergone a Tom Hanks in Big-style growth spurt, you will likely find the space back there too tight for everyday use. 

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

All the action takes place at the back end here (essentially from the rear wheels back), with Lexus adding 110mm in length to form the RX L, which sits on an identical wheelbase to the five-seat car.

They deserve credit for not making this seven-seat version feel like a behemoth, with the extension in keeping with the style of the five-seat car (same 'floating roof' sitting above a kinked pane of glass), with only the more vertical and extended boot line hinting at the third row inside.

Elsewhere, it’s business as usual for the RX L, with the bigger model sharing the sharply angled body styling, narrow headlights and ferocious-looking grille of the standard RX.

Inside, expect a premium-feel interior, with leather seats in the first and second rows (the third gets the man-made stuff), elegant wood finishing and a sleek and simple dash set-up dominated by a floating screen in its centre.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

You know how there are some seven-seat SUVs in which, at a pinch, you can squeeze two adults into the third row? Well, the RX L isn't one of them.

For one, climbing over the second row (after pulling a manual handle that Lexus says is quicker than an electric set-up) requires some acrobatics. And once in the seat, my head (I'm 175cm) found itself in an intimate relationship with the roof. My knees were forced into the seat in front, and most worryingly, my presence pushed the second row far enough forward to make that passenger uncomfortable, too. 

Still, how often are you really going to squeeze adults back there? There is certainly enough room for younger kids, or - as I suspect is more likely - for the third row to be used as an in-case-of-emergency option. It can house a child seat, too.

There's not a bad ambiance back there, though, with artificial leather seats, two central cupholders and tri-zone climate with vents and temperature controls. Middle-row riders now get an extra 45mm of forward adjustability (to compensate for the third row), and there are two cupholders hidden in the pull-down seat divider and bottle room in each of the rear doors.

Up front, expect two cupholders, along with a pocket in each door, while the large central storage bin is home to two USB connection points and a power source, the latter matching a second power source underneath the air-conditioning controls. 

And so, to the boot. All three rows in place, you'll find 176 litres of storage to the seat-tops (211 litres to the roof). Lower the third row, and that number climbs to 433 litres. Drop the second and third row, and you'll find 966 litres of storage.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

There are two engine options on offer here; the V6 of the 350L or the hybrid powertrain of the 450hL.

The six-cylinder petrol engine is good for 216kW at 6300rpm and 358Nm at 4600rpm, sending that power to all four wheels via an eight-speed automatic transmission. 

The hybrid option uses the exact same engine, just with lower outputs of 193kW at 6000rpm and 335Nm at 4600rpm. It's paired with an electric motor that lifts the total output to 230kW. That combination pairs with a CVT auto, sending power to all four wheels. 

Lexus claims identical performance figures for both options, with a 0-100km/h sprint of 8.0 seconds and a top speed of 200km/h.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The petrol V6 will require a claimed 10.6L per 100km on the combined cycle, with the hybrid predictably performing better, returning 6.0L/100km on the same cycle. Emissions of CO2 are pegged at 234g/km (V6) and 137g/km (hybrid).

The V6-powered RX boasts a 72-litre tank, while the hybrid shaves several of those off, offering 65 litres.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Let’s start with the good news: having admittedly only been behind the wheel for a shortish stretch (and a lot of that was on a freeway) I’ll be damned if I can spot the difference from five- to seven-seater.

Its 110mm longer than the five-seat car, of course, and it's heavier, too. And a more thorough test might well reveal those extra kilograms from behind the wheel. But I suspect you'd have to be truly pushing the RX L around some serious corners to have any chance of noticing.

Keep in mind, this isn't the sportiest option in the segment, and this L version isn’t either. The steering feels a little vague and flat on-centre, and neither engine offers face-peeling acceleration. But the ride is terrific, the cabin is comfortable and polished and both the Luxury and Sport Luxury are ferociously well-equipped. 

We'll wait until we get the RX L into the office for a more thorough examination, but after our brief taste test, we reckon there'll be no on-road penalty in opting for the seven-seat option.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

Expect a four-year/100,000km warranty (that's 12 months longer than both Germans), and the RX L will require a trip to the service centre every 12 months or 15,000kms. Your first service is free, and total maintenance costs for the first 60,000km will run you $2031.31.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.