Lexus RX350 vs Hyundai Ioniq 9

What's the difference?

This is a BIG moment for the Lexus RX in Australia. And I'm not just referring to the spindle grille that adorns the front-end of this all-new model (though it too is almost commercially massive).

I'm talking more about the vehicle itself, and its importance to the Lexus brand here. The RX is one of Lexus' best sellers in Australia, and so this new one – which welcomes a new platform, new powertrain options and an all-new F Sport Performance trim level – is a big deal.

So, does it live up to the hype (and to its German competition)? Join me as we figure all that out ahead of the RX's debut here in early 2023.

Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.

With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.

And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it? 

Let's find out.