Lexus LS VS Volvo S60
- Sumptuous luxury for the price
- Impressive efficiency/performance balance
- Excellent comfort and refinement
- Styling looking a little dated
- Multimedia system too downmarket and also looking dated
- A bit more driver involvement would be terrific
- Stunning looks
- Great safety kit
- Good value
- Not as fun as some
- Real world fuel use question marks
Lexus is returning to its roots and playing to traditional strengths with the 2021 LS update, as the Japanese luxury brand braces itself for the imminent release of an all-new Mercedes-Benz S-Class.
On sale now from $195,953 before on-road costs, the facelift ushers in a raft of comfort, refinement, driveability and technological upgrades, striving to deliver the quietest and most luxurious experience in the upper luxury sedan segment.
The blink-and-you'll-miss-it makeover runs to redesigned headlights, wheels, bumpers and tail-light lenses, as well as the inevitable multimedia screen update, improved seating revised trim and better safety.
Along with an all-in equipment list and unparalleled levels of ownership benefits, the goal is to emulate the dramatic differences that existed between the LS and its mostly German competition more than 30 years ago, which helped make Lexus a disruptor, decades before the term was even coined.
The MY21 range will continue offering two grades – the racier F Sport and opulent Sports Luxury – in either V6 twin-turbo petrol LS 500 or V6 petrol-electric hybrid LS 500h powertrain choices, as per the XF50-generation's Australian debut back in late 2017.
The question is: has Lexus gone far enough with its limousine flagship?
|Fuel Type||Hybrid with Premium Unleaded|
That’s because this is the Volvo S60 2020 model, which is all new from the ground up. It’s striking to look at, svelte inside, and smartly priced and packaged.
So, what’s not to like? If I’m honest, the list is short. Read on to find out more.
|Engine Type||2.0L turbo|
|Fuel Type||Premium Unleaded Petrol|
One might be surprised to learn that, without having driven the latest S-Class, rival large luxury sedans have struggled to juggle comfort and refinement with agility and speed. Even in this modern age of adaptive dampers and air suspension. The Germans, in particular, seem to struggle at times.
The latest Lexus LS, however, walks the line with impressive confidence and poise, prioritising the former yet without dropping the ball with the latter. Just keep in mind that the 500h Sports Luxury manages the balance best.
The bar may just about be raised with the bestselling Stuttgart's arrival from March, but even then, with its extensive and complete specification, outstanding hybrid efficiency/performance combination and remarkable build quality and presentation, Japan's master luxury sedan deserves to find more buyers in this country.
Well done, Lexus.
The new-generation Volvo S60 is a really likeable car. It follows the brand’s recent form in offering impressive, luxurious and comfortable models that also happen to offer extensive equipment and strong safety levels.
It is somewhat hamstrung by an ownership plan that can’t match its rivals on cost, but buyers could consider that they’re getting more car for their initial money, anyway.
The XF50 series is a long and imposing machine, but is also arguably the most Toyota-looking LS in history, sharing design cues with most larger sedans the company builds – and yes, even the Camry. This is a departure from the Mercedes aping ‘90s and '00 generations. If the latest S-Class can look like a 200 per cent enlarged CLA, why not?
The most obvious – and pleasing – changes are realised when the headlights are switched on, revealing the BladeScan tech. In the F Sport, the redesigned bumpers' air intakes are noticeably larger and have jazzier pattern inserts, as part of a broader exercise in differentiating the grades with what's perceived as ‘sportier' elements throughout the car. The divisive ‘Spindle' grille theme remains.
Out back – arguably the most Toyota-esque part of the LS – are piano black tail-light inserts to differentiate new from old.
If Lexus is about presenting nuanced styling evolution as to not spook the demographic, then the MY21 flagship sedan succeeds brilliantly.
Svelte and Swedish it may be, but this is also one sexy looking sedan. The R-Design model is particularly attractive, as it gets a muscly body kit and bigger 19-inch wheels.
All models have LED lighting across the range, and the ‘Thor’s Hammer’ theme Volvo has been sticking with over the past few years works a treat here, too.
At the back there’s a really tidy backside, with a look that you could confuse for the bigger S90… apart from the badge, of course. It’s one of the best looking cars in the segment, and that largely comes down to the fact that it appears more resolved and luxurious looking than its rivals.
It carries its size well - the new model is 4761mm long on a 2872mm wheelbase, it’s 1431mm tall and 1850mm wide. That means its 133mm longer (96mm between the wheels), 53mm lower but 15mm narrower than the last model - and it’s built on the brand’s new Scalable Product Architecture - which is the same underpinnings from the range-topping XC90 to the entry-grade XC40.
The interior design is what you’d expect if you’ve seen any new Volvo from the past three or four years. Take a look at the interior pictures below.
This is more like it.
While nowhere near the apex of striking interior design, with a dashboard that – again – is quite clearly from the contemporary Toyota way of thinking, the LS is massive inside, heaving with standard luxury and obsessively crafted in a few key touchpoint areas.
The brand makes a big noise about the floating door-sited armrests and their very obviously expensive craftspersonship, but it is eye-catching and satisfying to drink in the detailing, extending in and around into the dash seamlessly, carrying on the flowing, salubrious themes of sculptured multi-dimensional shapes. In 1989 journos were handing out similar platitudes in the original LS.
If the techno-overload of a Mercedes MBUX or Tesla's OTT tablet leave you cold, this enhances the luxury experience by adding a rich, cosy, warm ambience – though the instrumentation binnacle is familiar; all we can see is the first IS 250 of 1999, complete with its single, watch-face inspired analogue dial.
Here, of course, it's digitised and multi-configurable to accommodate sat-nav, multimedia and other vehicle-related needs, but it is a oddly nostalgic, given the brand's first BMW 3 Series rival is now almost forgotten. Still, it's interesting and isn't that what eccentric rich people who don't want to drive the cliché luxury behemoths desire?
With endless adjustability, the seats are sumptuous to the point of subsuming, in the way you'd imagine a limousine to be, but because of their bolstered support, they also can be manipulated into gently cupping you enough to stop you sliding about when throwing the Lexus about with gay abandon – more on that later on.
It doesn't need mentioning that the fit and finish is fabulous, with the enveloping luxury continuing out in the back seat. The Sport Luxury's airline-style recliners are enough to turn doubters into doe-eyed believers, with their restful, relaxing, relieving, refreshing and revitalising ways – well, to an extent that an airport massage-chair minus the coin box and dodgy stains can, in any case. But the fact remains: ensconced deep into that leather-lined luxury, slumber beckons. Namaste!
And that's the point of LS. It creates a sanctuary from the outside elements at least as effectively as Audi A8s, BMW 7s and Merc S' have costing upwards of 50 per cent more. The cabin is spacious, soothing and secure. On our extended drive of both 500 models, this was made abundantly clear with two stints behind the wheel of the visually similar ES 300h.
Quiet and refined, that car felt loud and coarse compared to the smooth silence of its supersized sibling. Mission accomplished, Lexus.
Volvo’s current design language is common from the XC40 through to the XC90, and the ’60 Series’ range also gets the same premium treatment.
The cabin is lovely to look at, and the materials used are all beautiful - from the leather on the steering wheel and seats, to the wood and metallic elements used on the dashboard and centre console. I still love the knurled finishes used on the engine starter and controls, even a few years after this look debuted.
The media screen is familiar too - a 9.0-inch tablet-style vertical display - and it does take a little learning to figure out how the menus work (you have to swipe side-to-side for detailed side menus, and there’s a home button down the bottom, just like a real tablet). I find it perfectly usable, but I do think the fact the ventilation controls - air con, fan speed, temperature, air direction, seat heating/cooling, steering wheel heating - all being through the screen is a little annoying. I guess a small saving grace is the de-mister buttons are exactly that - buttons.
There is a volume knob with a play/pause trigger as well, which is great. And there are controls on the steering wheel as well.
The storage in the cabin is okay, with cup holders between the seats, a covered centre bin, bottle holders in all four doors, and a rear flip-down armrest with cupholders. Now if you’re reading this review you must have a thing for sedans. That’s cool, I won’t hold it against you, but the V60 wagon is clearly the more practical pick. Even so, the S60 has a 442-litre boot space, and you can fold the rear seats down for extra room if you need it. The opening is a decent size, but there is a slight intrusion at the top edge of the boot that can limit the size of things that’ll fit as you slide them in - our bulky pram, for instance.
And keep in mind, if you choose the T8 hybrid, the boot size is a little compromised by battery packaging, with 390 litres.
Price and features
Value, refinement and customer care are Lexus' traditional brand pillars.
Lexus broke through with recession-ravaged consumers at the dawn of the 1990s by firstly presenting an attractively conservative S-Class sized sedan at smaller E-Class prices, and then adding an uncannily hushed cabin of exquisite build quality, silky V8 performance, the entire kitchen sink of gadgetry and unheard-of ownership privileges, like tickets to events, free parking at selected venues and home/work vehicle pick-up at service time.
If such a strategy worked then, why not an expanded version now? After all, while sales started off slowly in Australia three decades ago, in the vital US market its impact was immense. Lexus eventually gained traction locally, but nowadays the LS lags significantly behind the leading S-Class; in 2020, it managed a three per cent share compared to Mercedes' 25.5 per cent – or just 18 registrations versus 163.
Sadly, the V8s haven't returned, but the facelift does bring a richer interior with high-quality materials to elevate comfort levels, backed up by redesigned seating and overhauled adaptive suspension dampers that also promote a cushier ride while not compromising steering/handling performance.
Meanwhile, new ambient lighting and (at last) touch-display capability for the 12.3-inch central screen and Apple CarPlay/Android Auto connectivity do at least play catch up with the rest of the industry, let alone its direct rivals.
The same applies with the fresh safety gains for the series that include a digital rear-view mirror, Lexus Connected Services (with automated collision notification, SOS call and vehicle tracking), Intersection Turning Assist (that helps keep the driver from turning into on-coming traffic or brakes the car if, whilst turning, a pedestrian crosses the road), far-broader functionality of the autonomous emergency braking systems (including greater rear-cross-traffic warning and intervention), full-speed stop/go adaptive cruise control with traffic flow capability, improved road-sign recognition, better lane-keep and assist tech and a next-gen adaptive high beam tech dubbed BladeScan with stronger lighting and anti-glare performance parameters.
These come on top of the standard adaptive dampers, height-adjustable rear air suspension, front/rear cross-traffic alert, sunroof, gesture-activated powered boot lid, soft-close doors, puddle lights, 23-speaker premium audio, digital radio, DVD player, head-up display, satellite navigation, climate control with infrared body temperature sensitivity, heated/vented front and rear outboard seating, powered seats with memory, heated steering wheel, electric rear blind and a four-camera surround-view monitor.
The F Sport from $195,953 differs from the Sport Luxury from $201,078 (both before on-road costs) with its 10 airbags, dark 20-inch alloys and exterior trim hues, brake-package boost, rear-wheel steering, variable gear ratio, unique instrumentation and dark-metallic interior themes and bolstered front seats, while the LS 500 adds active anti-roll bars front and rear.
Going Sports Luxury changes things up somewhat, with two extra airbags (rear-seat cushion items), special noise-reduced alloys, rear-zone climate control, Semi Aniline leather, a front-seat relaxation system, rear-seat tablet-style screens, powered reclinable heated/vented rear seats with ottoman and massage, rear centre armrest with touchscreen climate/multimedia control, side sunshades and – in LS 500 only – a rear cooler box.
On the owner-benefit front, ‘Encore Platinum' introduced last year builds on the regular Encore's valet servicing with benefits like free use of a Lexus for business or leisure travel within select Australian and now-New Zealand destinations (one-way only – sorry, Kiwis) for up to four times annually and lasting the first three years of ownership. There's also eight yearly free valet parking at certain shopping malls and other venues, several celebrity-laden social events/activities and discounted Caltex fuel.
With all these features as standard, the LS costs several tens of thousands of dollars less than most full-sized luxury sedan rivals with broadly similar performance outputs and optioned up with equivalent luxuries, before the Encore Premium privileges. However, while the Lexus' four-year/100,000km warranty also betters most competitors by one year, it is mileage capped while others' regimes aren't, and none beat Mercedes' five-year/unlimited program.
Though prices are up by nearly $2000, it's fair to conclude the extra kit and improvements help offset them, but it's also worth remembering that earlier last year, Lexus hiked LS prices by up to nearly $4000, and not too long before Encore Platinum was announced...
The S60 sedan range is attractively priced, with entry level variants undercutting some of the big name competitors.
The starting point is the S60 T5 Momentum, which is priced at $54,990 plus on-road costs. It has 17-inch alloy wheels, LED headlights and tail-lights, a 9.0-inch multimedia touchscreen supporting Apple CarPlay and Android Auto as well as DAB+ digital radio, keyless entry, auto dimming rear vision mirror, auto dimming and auto folding wing-mirrors, dual-zone climate control and real leather trim on the seats and steering wheel.
The next model up the range is the T5 Inscription, which lists at $60,990. It adds plenty of additional gear, with 19-inch alloy wheels, directional LED headlights, four-zone climate control, a head-up display, a 360-degree parking camera, auto-parking assist, wood interior highlights, ambient lighting, heated front seats with cushion extensions, and a 230-volt power outlet in the rear console.
Stepping up to the T5 R-Design gets you more grunt (info in the engine section below), and there are two options available - the T5 petrol ($64,990) or the T8 plug-in hybrid ($85,990).
Extra equipment for R-Design variants includes ‘Polestar optimisation’ (a bespoke suspension tune from Volvo’s performance division), 19-inch alloys with a unique look, a sporty exterior and interior design pack with R-Design sports leather seats, paddle-shifters on the steering wheel, and mesh metal interior finishes.
There are some packs available, including the Lifestyle Pack (with panoramic sunroof, rear window blind and a 14-speaker Harman Kardon stereo), the Premium Pack (panoramic sunroof, rear blind and a 15-speaker Bowers and Wilkins stereo), and the Luxury Pack R-Design (nappa leather trim, blonde head-lining, power adjustable side bolsters, front massage seats, heated rear seat, heated steering wheel).
Engine & trans
The LS is powered by two versions of a 3.5-litre V6 petrol engine.
Around 75 per cent of buyers choose the 500, which employs Lexus' V35A-FTS 3445cc double overhead cam 24-valve twin-turbo V6 petrol engine, delivering 310kW of power at 6000rpm and 600Nm of torque from 1600-4800rpm. Powering the rear wheels via an updated AGA0 10-speed torque-converter automatic transmission with driver-adaptive tech, it can reach 100km/h in 5.0 seconds flat, on the way to a 250km/h top speed.
For the facelift, it receives a revised twin-turbo set-up with reduced lag, new pistons and a lighter, one-piece aluminium intake manifold to save weight and cut noise paths while retaining existing outputs.
The 500h, meanwhile, gains software updates for more electrical assistance at lower revs for stronger acceleration times and feel. It employs the 8GR-FXS engine – a 3456cc naturally-aspirated variation with a higher compression ratio (13.0:1 versus the 500's 10.478:1), developing 220kW at 6600rpm and 350Nm at 5100rpm.
Being a series-parallel hybrid, there is a 132kW/300Nm permanent magnet motor and 650-system volt lithium-ion battery, making for a combined power output to 264kW. It now can run longer on pure electric – up to 129km/h compared with 70km/h before. Sending drive to the rear wheels via the L310 continuously variable transmission with a four-speed shift device and a 10-speed simulated shift control operation to mimic more natural auto responses, it requires 5.4s to hit 100km/h, and manages the same top speed as its 500 counterpart.
Both autos, by the way, have more aggressive Sport and Sport+ shift ratio software, while the M manual mode has paddle shifters.
Kerb weight varies from 2215kg (500 Sports Luxury) to 2340kg (500h Sports Luxury).
All of the Volvo S60 models use petrol as part of their propulsion method - there is no diesel version this time around - but there are a few details when it comes to the petrol engines used in the range.
The T5 engine is a 2.0-litre four-cylinder turbo motor. But there are two states of tune offered here.
The Momentum and Inscription get the lower state of tune - with 187kW of power (at 5500pm) and 350Nm of torque (1800-4800rpm) - and it uses an eight-speed automatic with permanent all-wheel drive (AWD). This powertrain’s claimed 0-100km/h sprint time is 6.4 seconds.
The R-Design model takes a higher tune of T5 engine - with 192kW of power (at 5700rpm) and 400Nm of torque (1800-4800rpm). Still eight-speed auto, still AWD, and a little quicker - 0-100km/h in 6.3sec.
At the top of the range there’s the T8 plug-in hybrid drivetrain, which also uses a 2.0-litre four-cylinder turbo engine (246kW/430Nm) and pairs it to an electric motor with 65kW/240Nm. The combined outputs for this hybrid drivetrain equate to a phenomenal 311kW and 680Nm, and that makes its 0-100km/h time of 4.3sec all the more believable.
And then there’s the fuel consumption…
The LS 500 returns a combined 10.0 litres per 100km, or 14.2L/100km urban and 7.6L/100km extra urban. Thus, the combined carbon dioxide emissions rating is 227 grams per kilometre, but can range from 172-321g/km. A theoretical average range of 820km is possible.
Moving on to the hybrid, the LS 500h manages a combined 6.6L/100km, or 7.8L/100km urban and an impressive 6.2L/100km extra urban. Its combined CO2, therefore, is 150g/km, and can drop as low as 142g/km and rise as high as 180g/km.
The Hybrid's average range should be about 1240km.
Both models require premium unleaded petrol as a minimum - 95 RON in the LS 500 and 98 RON in the Hybrid.
A key goal has been on reducing the stop/start frequency of the 500h's petrol engine during high-speed driving to increase both refinement and response.
The official combined fuel consumption of the S60 varies depending on the powertrain.
The T5 models - Momentum, Inscription and R-Design - all use a claimed 7.3 litres per 100 kilometres, which on the surface appears a little high for a vehicle in this segment.
But there’s a great evener in the T8 R-Design, which uses a claimed 2.0L/100km - now, that’s because it has an electric motor that can allow you to drive without petrol for up to 50 kilometres.
No matter what it says on the badge, the LS is first and foremost a large, heavy and imposing luxury sedan. Its sporting capabilities are relative.
Keeping that in mind, the updates for the MY21 version are a success, since the largest Lexus passenger car is uncannily quiet and refined, as you might hope and expect. The ride quality is largely cushioned and free of bump intrusion inside, with a sense of gliding over most road surfaces as if they were blemish-free.
We much prefer the Sport Luxury version, and the 500h in particular, because it can run silently in electric mode for periods, and somehow feels more lavish and plusher to ride in.
Whether that's psychosomatic or actual is debatable, for essentially both the 500 and Hybrid share the same multi-link front and rear platform, adaptive dampers and rear air suspension set-up, but the impression is that this grade is the choice for those wanting to feel ultimate luxury and peace.
On paper, the 500 F Sport should be the driver's choice, since it has the racier look and set-up, as well as 600Nm of tree-trunk-pulling torque.
The thing is, it doesn't necessarily feel all that athletic, and maybe that's because the whole existence of this model is based around isolating its occupants as comfortably as possible. This is no criticism, and the LS certainly envelopes everybody as a great limo ought to, but don't expect Audi S8 levels of steering crispness or handling agility.
Anyway, if you need to feel as if you are a princess in exile escaping villains with bazookas out the back of a Kombi, then the LS does an exceptional job in keeping the 2.3-tonne-plus mass in motion, cornering safely and precisely where it is pointed to, without losing too much composure or traction in tight, fast bends. This is quite a feat, really, for the big Lexus can be hurried along a mountain pass through narrow passages like a much smaller sedan, and without being bumped out of line or off course.
Again, for all-out performance, the 500h feels stronger, especially when called on to pull ahead instantly at speed, because the electric assistance is palpable compared to the regular 500's twin-turbo V6. Both are obviously very, very fast and sufficiently responsive to throttle inputs – and it's a sign of the brand's engineering prowess that their internal serenity means the speed isn't obvious until you're looking at the speedo – but there isn't even a whiff of lag in the Hybrid. That said, once on the go, that twin-turbo V6 in the 500 soars.
Considered in this context, you have to say that the MY21 LS is an exceptionally sumptuous and sophisticated limousine with the speed, safety, security and capability of taking you from point A to B without drama or noise.
Or, for that matter, excitement.
The Volvo S60 is a really nice car to drive.
That might seem a little lacking in terms of descriptive wording, but ‘really nice’ sums it up so well.
We mainly spent our time in the sporty T5 R-Design, which is impressively quick when you engage Polestar mode, but never leaves you feeling like you’re at the ragged edge. In normal driving, with Normal mode engaged, the engine response is more measured, yet still sprightly.
You can feel the difference between the R-Design version with the T5 engine and the non R-Design models, which run a 5kW/50Nm deficit. Those models offer better than adequate grunt, and you might find you don’t really need the extra punch.
The R-Design’s engine is smooth and revs freely, and the transmission is a smart thing, too, shifting almost imperceptibly and never really setting a foot wrong in terms of gear selection. The S60’s all-wheel drive system allows easy progress and plenty of traction, while the R-Design’s 19-inch wheels with Continental tyres offer heaps of grip.
The steering isn’t as engaging as in some other luxury mid-size models - it’s not quite as much a point-and-shoot weapon as a BMW 3 Series, for instance - but the steering wheel is easy to turn at low speeds, offers decent response at higher speeds, though it’s not overly engaging if you’re an enthusiastic driver.
And the ride is mostly quite comfortable, though sharp edges at lower speeds can upset things - that comes down to the 19-inch wheels. The T5 R-Design model we drove is fitted with Volvo’s Four-C (four corner) adaptive suspension, and in Normal mode there was slightly less stiffness over patchy sections of road, while the Polestar Mode made things a little more aggressive. The other models in the range have non-adaptive suspension. The S60 T8 R-Design we drove at launch was a little less comfortable, feeling a bit more easily upset by bumpy sections of road - it is considerably heavier, and it also misses out on the adaptive suspension.
The cornering stability from the suspension is impressive, with very little body roll through faster corners, but just be mindful that a Momentum - which has 17-inch wheels - could be a better pick if you often drive on rougher roads with varied surfaces.
Neither the ANCAP organisation nor Euro NCAP has crash-tested an LS for this or previous generations. And, for that matter, nor has the American NHTSA or IIHS, due to low sales.
Standard safety items include 10 to 12 airbags (depending on model, with dual front, front-side and curtain items), AEB with pedestrian and cyclist detection, forward collision warning, driver attention alert, Lane Keep Assist, a Front Lateral Side Pre-Collision System, Active Steering Assist, radar-based adaptive cruise control, Parking Support Brake, Road Sign Assist (detects certain speed signs), a four-camera Panoramic View Monitor, Blind Spot Monitor, Lexus Connected Services, Electronic Stability Control, traction control, anti-lock brakes with electronic brake-force distribution and brake-assist, and parking sensors all-round. The BladeScan adaptive LED headlights with anti-dazzle tech is also fitted.
The LS' AEB functions between 5km/h and 180km/h.
Additionally, two rear-seat ISOFIX points as well as three top tethers for straps are supplied.
Volvo is synonymous with safety, so there’s no surprise that the S60 (and V60) scored the maximum five star Euro NCAP crash test rating when tested in 2018. They haven’t been put through the ANCAP ringer yet, but a maximum five-star score is a given.
Standard safety equipment for all S60 models includes auto emergency braking (AEB) with pedestrian and cyclist detection, rear AEB, lane keeping assist with lane departure warning, blind spot monitoring with steering assist, rear cross-traffic alert, adaptive cruise control, and a reversing camera with front and rear parking sensors (plus 360-degree surround view standard on all but Momentum grades).
There are six airbags (dual front, front side, full-length curtain), plus there are dual ISOFIX child seat anchor points and three top-tether restraints, too.
Lexus offers a four-year 100,000km warranty, which is considered one of the worst in the industry for mileage distance, due to the low number. Most rivals offer unlimited kilometre warranties, as well as more years in some cases.
However, it does come with a three-year program covering standard logbook services completed at an authorised service centre, with the first three annual/15,000km services for the LS costing $595 apiece.
A complimentary pickup and return service from home or workplace is available, as are a loan car, exterior wash and an interior vacuum during servicing. It's all part of the Lexus Encore Owners Benefit program, offered for three years and includes 24/7 roadside assistance.
Finally, the Encore Platinum brings the aforementioned travel destination free Lexus vehicle program (four times a year over three years) in Australia and NZ, as well as numerous valet parking and events privileges, limited to a several annually, and discounted fuel at participating outlets.
Volvo covers its models with the equivalent of the ‘standard’ level of cover in the luxury segment - three years/unlimited kilometres. It will also back its cars with the same cover for roadside assist for the duration of the new car warranty. That doesn't move the game on.
Servicing is due every 12 months or 15,000km, and customers can now purchase a three-year/45,000km inclusive service plan for about $1600 - which is considerably more affordable than the previous service plans. Volvo has made this change based on the feedback of customers and reviewers (and because the other brands in the market offered more aggressive plans), so that's a plus.