LDV Deliver 9 vs Omoda 9

What's the difference?

It has its flaws, like any vehicle, but it’s not as far away from segment leaders in terms of refinement and performance that its bargain-basement pricing might suggest. Whichever way you look at it, this is a lot of van for not a lot of money.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

If imitation is the greatest form of flattery then Ford should be blushing, because the Deliver 9 appears to draw a lot of exterior design inspiration from the Transit van. It’s a substantial vehicle, as they tend to be in this weight division, with a 3750mm wheelbase and 14.2 metre turning circle, length of almost 6.0 metres (5940mm) and width of 2466mm. Its 2535mm height excludes it from underground and shopping centre carparks with typical height limits of 2.2 metres.

The rear-wheel drive chassis construction is simple and robust, with MacPherson strut front suspension, multi-leaf live axle rear suspension with supplementary rubber cones to boost support of heavy loads, rack and pinion steering and four-wheel disc brakes. There’s also ample use of hard-wearing black plastic on lower body sections where most scrapes and dents appear.

The cargo bay is accessed by one kerbside sliding door and dual rear-barn doors with 180-degree opening. The walls are lined to mid-height and there’s no roof lining. Bright LEDs provide ample lighting and even though our test vehicle was not the high-roof model, there was enough headroom for tall adults to stand without stooping. 

The cabin has a spacious and airy feel, even with a crew of three aboard, thanks largely to a banana-shaped dashboard with ends that curve towards the windscreen providing wide entry access and passenger legroom which is unusually generous for a commercial van.

The cabin has higher-grade look than you would expect at this price, with a tasteful two-tone blend of light/dark grey plastics and faux carbon fibre inserts on the dash along with comfortable, supportive seats with quality-feel fabrics.

However, there is room for improvement, as there’s no cargo protection for driver and passengers, no driver’s left footrest, crackly AM radio reception (too bad if you like talkback) and a poor-quality image projected by the reversing camera.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Its 2358kg kerb weight and 4000kg GVM leaves a competitive maximum payload of 1642kg. It’s also rated to tow up to 2800kg of braked trailer but given the GCM figure (or how much you can legally carry and tow at the same time) is not published, we can’t tell you how much payload it can legally carry while towing that weight. 

We struck a similar problem testing a G10 LDV van as far back as 2017, when LDV could not provide the GCM despite a direct approach to the factory in China. Why such a fundamental figure must remain secret is a mystery to us and could be a deal-breaker if you need to tow and carry.

The cargo bay offers a competitive 10.97 cubic metres of load volume. Its load floor’s 3413mm length, 1800mm width and 1366mm between wheel housings means it can easily carry two 1165mm-square Aussie pallets or up to four 1200 x 800mm Euro pallets, held in place by a choice of eight sturdy load anchorage points. There’s also a small cave above the cabin which is ideal for carrying straps, ropes, load padding, tarps etc.

There’s more than ample cabin storage too, with large-bottle holders and two levels of storage in each front door, numerous nooks of different shapes and sizes across the dashboard including a driver’s cup holder, plus a single glove-box and large overhead storage shelf with central sunglasses holder.

Pivoting the two passenger seat base cushions forward reveals another big storage area beneath them. The centre seat backrest also folds down to reveal a handy work desk on the back if it, which includes two cup holders. Overall, there’s smart use of space here.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

LDV’s Euro 5-compliant 2.0-litre four-cylinder turbo-diesel produces 110kW at 3500rpm and 375Nm between 1500-2400rpm, which is adequate but not class-leading. It also offers a choice of Eco and Power driving modes and auto stop/start. 

The six-speed torque converter automatic is smooth-shifting and easy to use. It also has the option of sequential manual-shifting which can be handy at times when hauling heavy loads, particularly in hilly terrain to save the transmission from continually hunting for gears.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The dash display was showing an average combined figure of 11.0L/100km at the end of our 290km test, with the auto start/stop function disabled and about a third of that distance hauling maximum payload. Our figure crunched from fuel bowser and tripmeter came in at 12L/100km, so you could expect a real-world driving range of around 660km from its 80-litre tank.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

It’s pleasantly civilised to drive unladen, even on bumpy roads. With rock-hard tyre pressures (front 51psi, rear 71psi) recommended for load-carrying, the unladen ride remained disciplined and relatively smooth, so LDV has done a good job with the suspension tuning.

We were also pleasantly surprised by the low internal noise levels, not only in city and suburban driving but also at highway speeds. We can only assume that the load floor’s thick rubber flooring, which also covers the rear wheel housings, is effective in reducing the higher noise levels typically experienced in vans without cabin bulkheads like this one.

There are clear eye-lines to the door mirrors and the view through the rear doors using the central mirror is also uncluttered. There’s evenly-balanced elbow support for the driver between the fold-down inboard armrest and door moulding. However, we did miss having a left footrest.

With maximum torque available across a broad band between 1600-2400rpm, the engine displays good flexibility in city and suburban driving, even though it lacks the instant punch of rivals like the Transit’s stellar 2.0 litre EcoBoost engine when operating in its peak torque zone. The engine only needs 2000rpm at 100km/h and 2250rpm at 110km/h, but the degree of push required on the accelerator pedal to maintain it feels like it’s punching above its weight a little in either drive mode.

Our only major gripe is the adaptive cruise control. Usually these systems will automatically resume their pre-set speed, after being given clear road ahead following a lane change from behind a slower vehicle. However, our test vehicle required tapping the accelerator each time a lane change was made to resume the set speed. It also required this reset technique after downhill braking, so some refinement here would be welcome.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

LDV’s national network of 82 dealers inspires more confidence than the three years/160,000km warranty, which is less than the major players – but then its purchase price is much lower too. Scheduled servicing is six months/5000km then 12 months/35,000km whichever occurs first and 12 months/30,000km after that. Capped-price servicing program of $1895 covers the first three years or 95,000km whichever occurs first.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.