What's the difference?
Lamborghini is a brand built on madness, excess and eye-searing design. Its cars don’t have to make sense, and indeed its owners probably prefer it if they don’t - they have other vehicles to use for the real world.
So, the existence of the new Lamborghini Huracan Sterrato, the world’s first 'All-terrain Supercar', a V10-engined mad machine built to drive sideways at high speed on dirt, should not come as a surprise.
And yet it really does, because there’s never been anything like it before (yes, Porsche has built the 911 Dakar, but it’s more of a sand-dune-climbing, desert-crossing motorsport tribute), for the very good reason that no one ever considered it would be a good idea.
It also sounds just a touch intimidating, the kind of driving experience that would require pro rally driver skills to survive, so it was with some trepidation that we headed to Palm Springs, USA, to test out the new Huracan Sterrato.
Are you in the market for a cheap SUV? Are you ambivalent about what badge it wears? Do you like taking risks?
If you're answered yes to all those questions, do I have the car for you!
It's called the GAC Emzoom (that's e-m-zoom, so back off Mazda lawyers), and it's the latest in a seemingly endless list of new cars from new Chinese brands.
But unlike so many new models that fail to leave an impression, there are several reasons why the Emzoom is worth paying attention to.
Not just a spectacularly stupid idea made real, the Lamborghini Sterrato is by far the best, or at least most hilarious, of the many Huracan variants the company has produced.
It makes you feel like a hero, even when you’re going sideways on dirt like a nutter. It could just be my new favourite supercar.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.
But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.
Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Oh yes, it’s pretty interesting, all right, because it breaks new dusty ground for Lamborghini, and its Huracan in particular.
To cope with its intended use, the Sterrato has been raised 44mm higher than the ground-hugging normal version and it’s also had giant, bolt-on style guards attached to make it look a bit wilder.
Also quite noticeable is the huge roof scoop - which renders rear vision from the driver’s seat a complete zero, they may as well throw the mirror away - which has to be there to help the V10 engine breathe.
The side air intakes through which air usually gets to the mid-mounted power plant have been blocked up, because they would have sucked in too much dirt and gravel.
I’m happy to report the silly looking rally style headlights stuck to the Huracan’s shark nose are optional, although again, no doubt every buyer has gone for them, because they stand out in a crowd.
The Huracan Sterrato has no problem doing that on its own, of course, because it already looks extremely aggressive, and its knobbly, all-terrain tyres finish off that style flourish.
Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.
That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.
It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.
Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.
Next question, please. You don’t get cupholders, there’s not really anywhere to put your phone and the cabin generally feels as roomy as a phone box that’s been through the wash and shrunk quite badly.
There’s a frunk that can barely hold two small backpacks and that’s about it. If you want practical space, buy an Urus. The Huracan Sterrato is not a practical car, but that’s not part of its design brief.
The Emzoom offers a surprisingly spacious interior for a small SUV.
We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.
It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.
While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.
There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.
The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.
Well, considering every Lamborghini Huracan Sterrato will almost certainly go up in value and become a collector’s item you’d have to consider them good value, at least in investment terms.
On the other hand, any car with a price tag of $503,949, before on-road costs, sits somewhat adjacent to the word “value”.
That large number has not put enthusiasts off, however, with all 1499 of the limited-run Sterrato Huracans already sold, and a long list of people with their names down hoping that someone gets scared and changes their mind, apparently.
Our vehicle came with two built-in cameras, which you could operate through the touchscreen to record Tik Tok-length videos of your driving.
This is almost certainly a cost option, but no one could tell us exactly, and all of the cars are already sold, no doubt to people who ticked every single option box.
Oh, and you do get aluminium floor mats. Nice.
GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.
GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.
Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.
The Sterrato is powered by a Lamborghini engine that’s on its way into the history books, a 5.2-litre V10 that will die with this, the last variant of the Huracan.
Its replacement will be powered by a V8 hybrid, which will no doubt be more powerful but simply will not sound as amazing.
The version in the Sterrato has been detuned slightly, partly because of the breathing issues - you just can’t get as much air into an engine when it’s driving through its own self-propelled dust storm - and because of its all-terrain tyres, the first ever to be speed rated to 260km/h.
It still makes an impressive, and very loud, 449kW (602hp) and 560Nm, however. I’d describe it as “more than enough”.
That monster engine is matched with a seven-speed dual-clutch automatic and a very, very clever all-wheel drive system.
Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.
The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...
So, Lamborghini claims the Huracan Sterrato will deliver a fuel "economy" figure of 14.9 litres per 100km, which seems like a lot, until you consider it probably won't get anywhere near that, if you drive it the way you're supposed to, particularly foot flat and wheels spinning on dirt.
Again, fuel economy is not a core value for this car, nor its buyers.
An 80-litre tank means a theoretical range of around 480km.
Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.
However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.
The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV.
I could give you the short version of what it was like to drive the Lamborghini Huracan Sterrato at speed on a specially prepared dirt race track, which would be to say that I have never, ever had so much fun in a car, but that would be selling it short.
While the Sterrato is clearly built to do one insensible thing brilliantly, while somehow not imperilling the life of its driver, what is most incredible about it is how good it is at everything else, as well.
To create this Huracan, Lamborghini had to increase the ride height significantly, soften up the suspension and increase its amount of travel.
It also had to ask Bridgestone nicely to produce a tyre unlike anything the world has ever seen, an all-terrain tread capable of dealing with dirt and gravel and yet also grippy enough to be used on a sealed race track, or to carve up your favourite mountain pass.
It also had to be capable of being speed rated to 260km/h, or about 100km/h faster than any all-terrain tyre Bridgestone has ever produced before.
Looking at the unique Dueler All-Terrain AT002s, with their chunky tread, you would assume that the Sterrato is going to be noisy, slippery and possibly a little rough on public roads, but that’s not the case at all.
This Huracan rides more smoothly - largely thanks to those suspension tweaks - and more quietly than its forebears, and it’s actually more practical around town as well, thanks to the ride height. So, no more flinching at speed bumps.
The tyres also provide proper supercar levels of grip on public roads, even those dusted with a bit of desert sand.
There’s a bit of squirm at the rear and under hard braking, but overall the experience is typically Lamborghini Huracan wonderful, all playing out to a soundtrack that is beyond beautiful from that howling V10.
The first part of our track experience at the Chuckwallah Raceway was also familiarly fantastic, the Huracan ripping around the sealed track at astonishing speed; it certainly doesn’t feel detuned.
Lamborghini had gone to the trouble of mirroring the sealed circuit with a specially constructed dirt track in the infield, so that 50 per cent of our lap would be spent sideways in ankle deep, dust, sand and rocks, much of it through long, long bends, with the occasional chicane set up specially for Scando flicking action.
Now, I am not, by any means, an expert at drifting, nor an accomplished rally driver, so I was, to put it mildly, shit scared of getting this half-million-dollar, limited-edition, 449kW monster on to the dirt section.
I feared I would spin around, or flip upside down, or find some other way to embarrass myself, but what happened when I got there was beyond inexplicable, and beyond joy.
This car is so clever, so easy to drive, so beautifully balanced, that it can turn a total newb into Colin McRae. His name comes to me because the whole experience reminded me of driving a rallying video game, it felt unreal, and yet overpoweringly visceral at the same time.
I could start a drift with the slightest flex of the throttle, then balance the car as it pivoted around a bend before nailing the throttle and haring off to the next fantastic drifting opportunity.
When we got back on the sealed stuff, the car would shake like mad, at 200km/h, as the dust attempted to get its way out of the wheels, but that just added to the excitement.
The secret wasn’t that I’d somehow become a better driver, it was what Lamborghini engineers call, accurately, “the hero maker”.
It’s a software and hardware package called LDVI, or 'Lamborghini Dinamica Veicolo Integrata', which, when you put the Sterrato in 'Rally' mode, uses many sensors combined with torque vectoring and selective braking to keep you going where you want to go, with minimal intervention.
Or at least minimal intervention that you can feel, which makes you feel like a hero.
I kind of understand how it works, but I totally relate to how it makes you feel. Like a genius. And you’d pay $500K for that, surely?
What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.
The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.
The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.
It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up.
The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.
While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.
That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended.
This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.
Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.
By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.
It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.
In a V10-engined supercar you’re meant to drive on dirt? You’ve come to the wrong place.
Okay, so there’s no crash rating, and there won’t be, but you do get AEB, driver, passenger, and side airbags along with knee airbags as well as front and rear-specific collapsible areas, reinforcement bars in the doors. Oh, and Electronic Stability Control.
Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.
It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.
However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.
The Huracan Sterrato comes with a Lamborghini warranty good for three years with unlimited kilometres.
It also comes with 24/7 roadside assist for an unspecified amount of time. It is also offered with pre-paid scheduled maintenance service for three or five years.
GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.
It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.
As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.