What's the difference?
Despite its relatively small size, Kia is a brand on the march, with a brace of new, sharply designed products and the backing of the industry's best new car warranty.
The Kia Sportage is at the front line of the surge, with sales of the medium, five-seat SUV climbing rapidly.
Let's take a look at the Kia Sportage line-up for 2017.
Australians get a pretty good deal from Subaru. We have not one but two cars named especially for us. The Liberty is known everywhere else as Legacy and frankly, I reckon we got the better name, so we can thank that venerable veteran's organisation for that one.
Second is the Outback. Essentially a jacked-up Liberty station wagon, Subaru obviously liked the name and so we got our second Australian-themed moniker, this time exported all over the globe. The Americans are particular fans of this one.
It's no secret Australians love a wagon that can go places (we're not alone in that regard, just make sure you call it an SUV if it looks like one!), and as the Outback has evolved it has leaned towards being more rugged, a bit like what Subaru has done with the Forester.
Stop thinking of Kia as 'cheap and cheerful', because it doesn't apply any more. It's selling a lot of cars thanks in part to an industry-leading seven-year warranty, but they're also selling cars because they look good, they're well-specced and they're well priced.
The Sportage line is front and centre of this strategy, with smart specs and pricing right across the range. We'd like to see more driver aid safety systems added, while the update for the 2.0-litre petrol engine will also be welcomed. If you can stretch, the GT-Line is the pick for value and safety.
The Outback is a classic Subaru. Over the last two decades it has evolved from a cladding-and-ride-height Liberty special to a car in its own right. It looks like nothing else on the road and does it with a very good spec.
In the value for money stakes, it's almost unbeatable with advanced safety features (diesel manual excepted), plenty of standard equipment and surprisingly low prices. If you had to pick one, it would probably be the 2.5i Premium - it has all the safety gear without the penalty of the 3.6R's fuel consumption, plenty of comfort and is a bargain.