Kia Sportage vs Infiniti Q30

What's the difference?

An updated Sportage is a big deal for Kia. It's the brand's best-selling model in Australia and around the world, and arguably has never faced more and stiffer competition.

There's a new Mazda CX-5 around the corner, this time with a hybrid, and Toyota has just whipped the covers off its new RAV4. And that's before you mention Hyundai, Volkswagen, Honda or the litany of Chinese newcomers all here for slice of the pie.

Kia tells us this mid-life update is designed to look better, drive better, offer better tech, better safety and better equipment right across a vast range that includes petrol, diesel, hybrid, two-wheel drive, all-wheel drive, turbo and non-turbo alike.

So the question is, is all of that enough to keep the Sportage fresh in the face of all this new competition? Let's go find out.

Welcome to the future - where your Mercedes-Benz is a Nissan and your Nissan is a Mercedes-Benz. 

Lost already? Let me catch you up. Infiniti is the premium arm of Nissan, in much the same way Lexus is the premium arm of Toyota, and the Q30 is Infiniti’s hatchback. 

Thanks to the state of various global manufacturing alliances the Q30 is mechanically, largely a previous-generation Mercedes-Benz A-Class, with a similar arrangement seeing the new Mercedes-Benz X-Class ute comprised largely of Nissan Navara underpinnings.

Recently, the Q30 has had its range of variants trimmed from a confusing five down to two, and the one we’re testing here is the top-spec Sport.

Make sense? I hope so. The Q30 Sport joined me on an 800km trip along the east coast in the height of summer. So, can it make the most of its German/Japanese roots? Read on to find out.